Scribd
Upload
19 views13 pages

Research Proposal Preparation Guide

The document outlines the key components that should be included in a business research proposal: 1) It describes the background, research problem, approach, research design, data collection/analysis/reporting methods, cost estimate, and timeline. 2) The background and problem definition/objectives provide relevant context and clearly state the research purpose and questions. 3) The research design specifies what data will be collected, sampling plan, and data analysis methods like surveys, interviews, or statistical tests. 4) It concludes with sections on reporting results, budget, timeline, and appendices with additional details. The proposal establishes a plan for conducting thorough and meaningful research.

Uploaded by

Nikhil Hora
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
19 views13 pages

Research Proposal Preparation Guide

The document outlines the key components that should be included in a business research proposal: 1) It describes the background, research problem, approach, research design, data collection/analysis/reporting methods, cost estimate, and timeline. 2) The background and problem definition/objectives provide relevant context and clearly state the research purpose and questions. 3) The research design specifies what data will be collected, sampling plan, and data analysis methods like surveys, interviews, or statistical tests. 4) It concludes with sections on reporting results, budget, timeline, and appendices with additional details. The proposal establishes a plan for conducting thorough and meaningful research.

Uploaded by

Nikhil Hora
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd

Business Research Methods

Preparation of Research Proposal


Definition
• It is a layout of the planned research activity
• It describes
-background
-research problem
-approach,
-research design
-method of data collection ,analysis & reporting.
- cost estimate
-time schedule for completion
-appendices
Background
• The background to the problem including
the relevant context should be discussed
Problem Definition /objectives
• A statement of problem including specific
components should be presented
• If it has not been developed objectives
should be clearly specified
• Questions
- What is the purpose of the study?
- How much is already known?
- Is additional background information
necessary?
Approach to the problem
• A review of relevant literature should be presented
• Some kind of analytical model should be presented
• If research questions & hypothesis have been
formed then these should be included
• Questions
- What is to be measured? How?
- Can the data be made available?
- What types of questions need to be answered
- Can a hypothesis be formulated?
Research Design

• Research design adopted (Exploratory, Descriptive or


Causal) should be specified
• Questions
- What kind of information is to be obtained ?
- How should experimental manipulations be made?
- What is the method of administering questionnaire? (mail,
telephone, personal, electronic)
- Which Scaling techniques will be used ?
- What is the nature of questionnaire ?(type of questions
asked ,length, average interviewing time)
- Sampling plan & sample size
Basic Questions -
Selection of Sample
• Who or what is the source of the data?
• Can the target population be identified?
• Is a sample necessary?
• How accurate must the sample be?
• Is a probability sample necessary?
• Is a national sample necessary?
• How large a sample is necessary?
• How will the sample be selected?
Field Work /Data Collection
• Method of data collection
• Control mechanism to ensure quality
• Questions
- Who will gather the data? (Sub contract)
- How long will data gathering take?
- How much supervision is needed?
- What operational procedures need to be
followed?
Data Analysis
• Kind of data analysis that will be conducted
( Cross tabulation , Univariate, Multivariate)
• Dummy tables
• Questions
-Will standardized editing and coding procedures be
used?
- How will the data be categorized?
- What statistical software will be used?
- What questions need to be answered?
- How many variables are to be investigated
simultaneously?
Reporting
• Intermediate reports to be prepared & stages
• Form of final report
• Questions
- Who will read the report?
- Are managerial recommendations requested?
- How many presentations are required?
- What will be the format of the written report?
Cost & Time
• Cost of project & time schedule
• CPM or PERT chart may be included
• Questions
-How much will the study cost?
-Is the time frame acceptable?
-Is outside help needed?
-Will this research design attain the stated research
objectives?
-When should the research be scheduled to begin?
Appendices

• Any statistical or other information that is


of interest to only a few people
• Representations of the actual tables that will
be in the findings section of the final report;
used to gain a better understanding of what
the actual outcomes of the research will be.
Content of d project
Executive summary
-Table of Contents
-Introduction
- Research objectives
- Research Methodolgy
- Analysis
- Findings
-Limitations
- Recommendations
- Bibliography

You might also like