Technology:
Gamification in the IT
Industry
Making Goals more achievable
Changing User Behavior
Enhancing Learning Concepts
Antony Ngorora
Overview of Gamification
Gamification is a process that uses
game concepts and game based
features to engage users and
change their behaviour.
It is important to note:
1. The Game is not the end goal.
2. The end goal is to engage users and
change behaviour.
Designed by [Link]
Gamification
Is not about making everything a
game
Is not about badges, points, and
leaderboards
It can’t fix a bad product
Designed by [Link]
Effect of Gamification on
People
Engagement
High Return On Investment
Enhancing Company Sustainability
Achievement
Altruism
Reward
Self expression
Loss aversion
Status, competition and reputation
Importance of Gamification in
Society
Enhances Practical Learning
Powerful Instructional method
Engage Employees into achieving organization goals
Incentivize customers to use Company products
Feedback
Recognition
Motivation for all
Training
Designed by [Link]
7 Characteristics of Good Gamers
These habits are inherent in all successful gamers:
1. Everyone Can Succeed.
2. You Have To Play the Odds.
3. Learn from the Team, not the Coach.
4. Trust Strategy Guides.
5. Watch the Map.
6. Can’t See It? Ignore It.
7. Demand the Right Team.
[Link]
Bartle’s Player
Types
There are mainly four types of players, and these
are:
1. Killers
2. Achievers
3. Socializers
4. Explorers
Examples of Gamification
Software
GamEffective
Agile CRM
Kahoot!
Queue
GetBadges
Judgify
Snowfly
Battlejungle
Examples of Gamification
Software
LinkedIn Progress
Bar
It has Two major flaws:
The Progress bar is limited to100%. The best progress
bars continue to be viable well beyond 100
Users have to complete all the designated steps so as
to progress to the next phase.
Other flaws:
Showing all options at once is overwhelming.
Sequencing is very powerful. You don’t start a game
with all the abilities and powers. Instead you slowly
work up to more advanced challenges.
Progress Bar &
Achievements
This type of Gamification tool is very popular in
educational software.
They're very important in that they show the users
progress and achievements as well as ranking on leader
board compared to his/her peers in the subject they're
undertaking.
Gamification Adoption and Usage Process
Gamification Engagement Adoption Usage