Research Methodology

Spring 2019

Tutorial 1
 Why is RM important?

Learn about the various tools of

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 Method of Instruction

LECTURES TUTORIALS

Learn the basic Guidance and support

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 Course Assessment
Assessment Weight
Research Proposal divided as follows 75%

1. Outline , Purpose and Sources 5%

2. Chapter one Literature review 5%

3. Literature review 25%

4. Methodology chapter 25%

5. Final research proposal 15%

Midterm and Final Exam 25%

TOTAL 100%
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 What is plagiarism?
 Copying and pasting someone else’s
text without quotation.
 Copying and pasting someone else’s
text even if there was an in-text
citation.
 Writing someone else’s ideas in your
own words without proper in-text
citation.
 Collusion which is presenting a
paper of another course in the RM
course or working in groups without
authorization to do that.
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 Mr. Zakaria:
 Adam Winkler, a professor of constitutional law at UCLA,
documents the actual history in Gunfight: The Battle over the Right to
Bear Arms in America. Guns were regulated in the U.S. from the
earliest years of the Republic. Laws that banned the carrying of
concealed weapons were passed in Kentucky and Louisiana in 1813.
Other states soon followed: Indiana in 1820, Tennessee and Virginia in
1838, Alabama in 1839 and Ohio in 1859. Similar laws were passed in
Texas, Florida and Oklahoma. As the governor of Texas explained in
1893, the “mission of the concealed deadly weapon is murder. To
check it is the duty of every self-respecting, law-abiding man.”
 Ms. Lepore:
 As Adam Winkler, a constitutional-law scholar at U.C.L.A.,
demonstrates in a remarkably nuanced new book, “Gunfight: The
Battle Over the Right to Bear Arms in America,” firearms have been
regulated in the United States from the start. Laws banning the
carrying of concealed weapons were passed in Kentucky and
Louisiana in 1813, and other states soon followed: Indiana (1820),
Tennessee and Virginia (1838), Alabama (1839), and Ohio (1859).
Similar laws were passed in Texas, Florida, and Oklahoma. As the
governor of Texas explained in 1893, the “mission of the concealed
deadly weapon is murder. To check it is the duty of every self-
respecting, law-abiding man.”

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How to get started with your
research ?
 Identify a research purpose.
 Find information.
 Develop an outline.
 Read again!
 Write your final outline and start
your literature review.

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 Outline Samples
 Consumer Ethics and Sustainable Consumption
1. Introduction
2. Literature Review
2.1 Consumer Ethics overview
2.1.1 Definition of Consumer Ethics
2.1.2 Antecedents of Consumer Ethics
[Link] Moral Philosophies
[Link] Value Orientations
2.1.3 Factors affecting Ethical Beliefs of consumers
[Link] Religiousness
[Link] Materialism
[Link] Long-term Orientation
2.1.4 The Consumer Ethics Scale (CES)
2.1.5 Digital Piracy
[Link] Beliefs and Motives behind Digital Piracy
[Link] Ethical values and Behavioral Intentions towards piracy
2.2 Sustainable Consumption Overview
2.2.1 Sustainable Development
[Link] Definition of Sustainable Development
[Link] The three dimensions of Sustainable Development
2.2.2 Sustainable Consumption Overview
2.2.3 Sustainable Consumption Definition
2.2.4 Importance of Sustainable Consumption
2.3 Ethical Consumption
2.3.1 Understanding Ethical Consumption
2.3.2 Sustainability from Ethical Perspective
2.3.3 Schwartz’s Value Theory
2.4 Research Gap

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Impact of Sustainability Marketing from Macromarketing
perspective on Multi-stakeholders
1. Introduction
2. Literature Review
2.1. Sustainable Development
2.1.1. Evolution of Sustainable Development
2.1.2 Definition of Sustainable Development
2.1.3. Sustainability Marketing Overview
[Link] Sustainability Marketing Evolution and Definition
[Link] Sustainability Marketing Mix
2.2 Macromarketing Overview
2.2.1 Definition of Macromarketing
2.2.2 Schools of thought of Macromarketing
2.2.3 The relation between Sustainability Marketing and Macromarketing
2.3 Sustainability Marketing from different perspectives
2.3.1 Sustainability Marketing from companies’ perspective
2.3.2 Sustainability Marketing and Public Policies
2.3.3 Sustainability Marketing f rom consumers’ perspctives
2.4 Consumers’ Attitudes towards Sustainability marketing
2.4.1 Definitions of Consumer Attitudes
2.4.2 Components of Consumer Attitudes
2.4.3 Theories in Consumers’ Attitudes
[Link] Theory of Reasoned Action
[Link] Theory of Planned Behavior
2.4.3 Consumer Attitudes towards sustainability Marketing
2.5 Research Gap

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Investigating the relationship between reward and
motivation among employees
1. Introduction
2. Literature Review
2.1. Human Resource Management
2.1.1. Definition of HRM
2.1.2. Evolution of HRM
2.1.3. Functions of HRM:
[Link]. Recruitment
[Link]. Compensation
[Link]. Training and Development
[Link]. Performance evaluation
2.2. Rewards
2.2.1. Definition of rewards
2.2.2. Types of rewards
[Link]. Monetary rewards
[Link]. Non-Monetary rewards
2.2.3. Importance of Rewards in the workplace
2.3. Motivation in the workplace
2.3.1. Definition of motivation
2.3.2. Types of motivation
[Link]. Intrinsic motivation
[Link]. Extrinsic motivation
2.3.3. Employee Motivation Theories:
[Link]. Expectancy theory
[Link]. Self determination theory
2.4. Relationship between rewards and Motivation
2.4.1. Monetary reward and Intrinsic Motivation
2.4.2. Impact of Rewards and Motivation on employee performance
2.4.3. Impact of Rewards and Motivation on employee engagement

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The Impact of Process Mining on Business Process
Management
1. Introduction
2. Literature Review
2.1. Data Mining
2.1.1. Definition of Data Mining
2.1.2. Data Mining Techniques:
[Link] Clustering
[Link] Classification
[Link] Association rule mining
2.1.3. Data Mining Applications
2.2. Process Mining
2.2.1. Definition of Process Mining
2.2.2. Types of Process Mining
[Link]. Process Discovery
[Link]. Conformance Checking
[Link] Enhancement
2.2.3. Process Mining Techniques
2.3. Business Process Management
2.3.1. Definition of Business Process Management
2.3.2. Business Process Management Lifecycle
[Link]. Design
[Link]. Modelling
[Link] Execution
[Link] Monitoring
[Link] Optimization
2.3.3. Business Process Management Tools
2.4. Enabling Business Process Management using Process Mining
2.4.1. The impact of Process Mining on monitoring and improving real processes.
2.4.2. Business Process Intelligence
2.4.3. Business Process Innovation using Process Mining Techniques

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 What is an academic
article?
 Peer reviewed
 Published in a journal

Where to find it??

WARNING NOTE:
Ebscohost (research starters)

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 Outline Assessment

Item
Focus (Purpose) -Specific
Sources -Academic, relevant
and meeting
minimum
Outline -covers the purpose
-details and depth
-Flow of ideas

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Reminders

Attending the lecture is very

Respect the office hours

Check your email frequently

Respect the deadlines!!

Deadline of OUTLINE:

30th Sep -5th of Oct

This is a HARD deadline!! No late

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