IDM
Assignment-I
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WESTSIDE
a. Trent is the retail arm of TATA group founded in 1998 by
Ms. Simone Tata.
b. it offers an exclusive range of its own branded apparel
which continues to be the flagship business of the
company.
c. Westside believes in indo-westernising rather than just
westernising the brand unlike its competitors.
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ABOUT THE BRAND
• Head quarter in Mumbai, • Important brands include nuon,
Maharashtra. gia, wunderlove, bombay
• 149 Westside stores paisley, vark, utsa, westsport,
measuring 8000-34000 [Link] ascot, ETA & WES, Baby HOP
across 82 cities. and Y&F.
• Offers an exclusive range of • Revenue: 2,346 crores( FY
its own branded fashion 2018)
apparel • Net Income: 86 crores (FY
2018)
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STP OF WESTSIDE
SEGMENTATION AND TARGETING :
• Demographic: Family and mostly young people
• Economic: Upper, Lower upper class and upper middle class
• Psycho graphic: Those who love fashion at affordable price.
• Geographic: State , region, city(caters to A-1 to B-2 grade
cities with more than one millions)
POSITIONING:
• Style and affordability
• Satisfaction of getting a quality product at reasonable price
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SELECTED STORE
• Located in: Sarath City Capital Mall.
• Address: Sarath City Capital Mall, UG-31-36,FF
31-36 G-Block, Near Botanical Garden,
Gachibowli- Miyapur Road, Kothaguda,
Hyderabad, Telangana-500084.
• Store Manager- Naveen Kumar.
• Consists of ground floor and first floor.
• Total area occupied is 11,750 square feet for
each floor.
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Products Offered
MEN: KIDS
WOMEN: Formal, Catered to wide
Western, Casuals, age groups from
Formals, Ethnic Ethnic wear, infants to teens
wear, sports Sports wear,
wear. Party wear
for trendy 8
people
HOME SHOES AND BAGS
Living, Bed, Bath Wide range of shoes and
and Kitchen bags for women, men and
kids .
BEAUTY PRODUCTS
Well co-ordinated mix
and match of
cosmetics and
fragrances. 9
f
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• For example if we take the sub-category of Slim fit in shirts
(Nuon brand)
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• In similar case let’s take trousers from the same brand (Nuon)
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WOMENS CLOTHING , BRAND STATEMENTS
Strong, Stylish Spirited, play with colours and Silhouettes, to craft
UTSA a unique look across a vibrant palette of contemporary Indian
kurtas, tops, palazzos, salwars and chudidars.
BOMBAY Urban Gypsy, A fusion of contemporary india inspired
PAISLEY bohemian prints and global silhouettes.
Mystical, elegant with a range of salwar kameez, dupatta sets,
VARK
ethnic gowns.
Feminine style with pretty prints and tailored prints in plus
GIA CURVES
size.
ZUBA Sophisticated Indian hand woven fabrics, with ethnic ensemble
pieces.
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Designed from a sumptuous cotton-blend material for a
DIZA breathable handle, this A-line creation flaunts flower designs.
• In brand Utsa, the assortment planning goes as follows:
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Product Lifecycle-
• The average lifecycle of each product is one year (even though
after a year it gets recycled and reused).
• January – ESS ( 50-60% off)
• June – MSS ( 50-60% off)
JANUARY
1st
replenishment
SEPTEMBER MAY
3rd 2nd
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replenishment replenishment
• Westside uses online inventory system to update its
movement of stock.
• It refreshes every time there’s a purchase of product, and
based on the performance of the store, even buffer stock may
be sent in.
• Has a strong omni-channel presence.
• Markets its products online through
[Link]
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Conclusion
• Area – 11750 sq ft
MDQ: 16K-17K
• Floors- 2
BSS: 4K-5K
• STP- ( ref page 5)
• Based on the research and information collected, Kondapur’s
Westside store amongst the other outlets categorizes as “B”
and ranks as one of the top 10 stores in Hyderabad.
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Bibliography
• [Link]
Date: 25/2/2020 Time of access: 4:05pm
• [Link]
Date: 25/2/2020 Time of access: 4:20pm
• [Link]
Date : 26/2/2020 Time of access: 5.15am
• Various information gathered through store officials
•
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Thank you
By: 1)Eswar.S
2)Keshav Anand
3)Sahithi Laya 23
4)[Link]
5)Sivaguru.V