UTILITY ANALYSIS
Utility is the Power of a Commodity to satisfy human
wants.
There are two different Approaches to Utility
Analysis
1. Cardinal approach to utility analysis
2. Ordinal approach to utility analysis
CARDINAL APPROACH
This School believes that Utility is Measurable and is
a Quantifiable entity.
Cardinal Approach gives exact measurement by
assigning definite numbers such as 1, 2, 3, etc.
Assumptions of the Cardinal Marginal Utility
1. Cardinal Measurement of Utility
2. Marginal Utility of Money
3. Introspection Utilities are Independent
4. Constant
TOTAL AND MARGINAL UTILITY
Total Utility is the sum total of the units of utility which
an individual derives from the consumption of a
commodity during a specified period of time.
Marginal Utility is the change in the total utility
resulting from a one-unit change in the consumption of
a commodity per unit of time.
Marginal Utility is the addition made to the total utility
by the consumption of the last unit considered just
worthwhile.
MU = Change in Total Utility
Change in Quantity Consumed
Total & Marginal Utility Relationship
Total Utility starts increasing by decreasing ratio while
Marginal Utility starts decreasing.
When Total Utility is at its maximum point and
thereafter starts decreasing, Marginal Utility comes to
zero.
After the maximum point has been achieved by total
utility it starts decreasing which causes marginal utility
to become negative.
LAW OF DIMINISHING MARGINAL UTILITY
The German Economist H. Gossen who was first to
explain the law said that “As the consumer consumes
more and more units of a commodity, the utility from
the successive units goes on diminishing”.
Marshall explains the law as “The additional benefit,
which a person derives from an increase of his stock of
a thing, diminishes with every increase in the stock that
he already has”.
TOTAL & MARGINAL UTILITY
Units Total utility Marginal utility
1 10 10
2 15 5 (15-10)
3 19 4 (19-15)
4 22 3 (22-19)
5 23 1 (23-22)
6 23 0 (23-23)
7 21 -2 (21-23)
DIMINISHING MARGINAL UTILITY
FIGURE
Y
Marginal Utility
Analysis
MU
Units X
LIMITATIONS OF THE LAW
Suitable Units
Suitable Time
No Change in Consumer’s Taste
Rationality
Rare Collections
Change in Our & Other Peoples’ Stock
Fashion
Not Applicable to Money
APPLICATIONS OF LAW OF
DIMINISHING MARGINAL UTILITY
Helps in Taxation
Price Determination
Household Expenditure
Basis of law of Demand
Socialists View
Consumer’s Surplus Concept
LAW OF EQUI-MARGINAL UTILITY
It is an extension of the law of Diminishing Marginal
Utility to two or more commodities.
Given the income of a consumer, the law states that
consumer can get maximum satisfaction when the
Marginal Utility of the last rupee spent on each
commodity yield the same utility.
To get maximum satisfaction, consumer will substitute
one good for another.
It is also called as Law of Substitution, Law of
Indifference, or Law of Maximum Satisfaction.
LAW OF EQUI-MARGINAL UTILITY
Under Law of Equi-marginal utility consumer
equilibrium can be stated in the following formula.
MUx = MUy = …… MUn
Px Py Pn
EXAMPLE
Suppose consumer is buying two Goods X and Y and marginal utility of them
are given as
Units of X & Y MU x MU y
1 33 36
2 30 32
3 27 28
4 24 24
5 21 20
6 18 16
Suppose the prices of good X & Y are Rs. 3 & Rs.4 respectively and total
income is Rs.20. The above table can be reconstructed by dividing the
marginal utilities of good X by Rs. 3 and marginal utilities of good y by Rs. 4.
The Resulting Marginal Utility Table
Units of Money MU x MU y
Px Py
1 11 9
2 10 8
3 9 7
4 8 6
5 7 5
6 6 4
LIMITATIONS OF THE LAW
Rationality
Effects of Fashion and Customs
Ignorance
Indivisible Units
Questionable Assumptions
PRACTICAL IMPORTANCE OF THE LAW
Applications to Consumption
Applications to Production
Applications to Exchange
Price Determination
Applications to Distribution