SWA Advertisement
By SooMin Jung
Investigation
Find out the Sinarmas world Interview
academic information and location.
Go to Sinarmas world academy
Report
New Facilities in SWA
Client : SWA
unit question :
Time allowed : 8 weeks This Advertise is can attract the people?
Specification and limitations Documented evidence:
•Software
•Hardware I will take a photo so I will evidence for
•All ages my advertisement.
•Maximum 5 minutes
Introduction
My Client is SWA. They want to make best school. Then they want to make
advertisement to make people come here and join this school.
I have to make advertisement for SWA new facilities
So I need information for SWA. They become popular to people.
First I did find out the SWA information from the web site or I can ask to
teachers. After I got the information, I have to plan what should I do? With all
information I have. I will try to solve the problems by choosing the right
information so it will be attractive to every people. The Next step I will start to
create something, by choosing the right pictures, create good sentences. So now
it’s evaluating time, I will evaluate whether my project is running well or no.
AOI (Area Of Interaction)
Sinarmas world Academy Area
Client Interview
Why SWA make new facilities?
Mr. Rick : To opportunities.
What are the new facilities this year?
Amphitheater, sport center, etc…
With the new facilities will people be interested with this SWA?
Yes, because we are a bigger school and the buildings look good.
SWA made new facilities, do people need these facilities for their children so they will join the SWA?
Yes, because they need to well balance.
Which is your favorite facility and why?
I think my facility is gym and fitness room like yoga.
Which facilities do you think which should advertise to new staff
It depends which subject the teacher is teaching for example a DT teacher would be interesting the Davinci.
Interview Summary
•Why SWA make new facilities?
To opportunities √
•What are the new facilities this year?
This year SWA made new facilities which are I interviewed to one of my client Mr. Rick
Amphitheater, sport center, etc… √
who teaches us humanities. He thought SWA
•With the new facilities will people be interested with this
SWA? made new facilities to opportunities and the
He said Yes, because we are a bigger school and the new facilities are amphitheater, sports center
buildings looks good. and some other things.
•SWA made new facilities, do people need these facilities Especially he loves the gym and fitness room.
for their children so they will join the SWA?
I asked Mr. Rick which is your favorite
He said Yes, because they need to well balance.
•Which is your favorite facility and why? facility and why? he says his favorite
He thought my favorites facilities are gym and fitness facilities are gym and fitness room like Yoga.
room like yoga. √ And I ask very important question, the
•Which facilities do you think we should advertise to new question is “SWA made new facilities, do
staff
people need these facilities for their children
It depends which subject the teacher is teaching for
example a DT teacher would be interesting the so they will join the SWA?” and Mr. Rick
Davinchi. allow, because they need to will balance.
Case study
Content Poster poster poster
Target group Teacher, kids Teacher, graduated Teacher, students
students and parents
Length 80 x 130 cm 90 x 105 cm 75 x 120 cm
Production 1 week 2 week 1 ½ week
Font Times new roman,
Arial narrow
Appearance inviting professional inviting
Color Blue Sky-blue green
Case Study Summary
I researched the 3 different the school advertisements. It's a poster.
The first advertisement’s good point is picture. The picture is big so
I can understand, It is school advertisement. But it’s has not good
point. Its picture is big so there has not many information.
The second advertisement’s good point is many information. So I
can know detail about that school but there also have not good point.
There has many information so it’s a little bit messy and bored.
The last advertisement’s good point is many pictures and many
information. It’s perfect school advertisement. I think it is best
school advertisement.
Materials
This application also like Adobe Photoshop CS4
Pixelmator
This application lets us create and publish webpage
without any knowledge of web programming. I web
contains designed templates for blogs and other pages, and
it can put some media files by dragging.
I web
Materials
This application that lets us import digital video footage from a
camera, edit the video, add sound and effects, and save it as a
movie that can be published on a website or disk.
I movie
This application for creating professional quality slideshow
presentations. Keynote includes templates, themes, cinematic
transitions, and animated text.
Key note
Materials
This software is in the laptop. It can fix the picture so the
picture become more good. It is good software.
Adobe photoshop CS4
This software is in the laptop. And the
Microsoft word is a software that we can write
and save information. We also can make table in
this software.
Microsoft word
Impacts on the environment
and society
Impact on the environment
I make the advertisement for SWA and they will see the
advertisement. I do my best to make my advertisement
will be the point center by good design and good lighting
so every people will be interested to see it.
Impact on the society
I make the advertisement for SWA, the people will come to school and they
want to change the school. SWA has good teacher, good facilities and the
teachers can give nice experience to us. So we did graduate and we can go to
good college.
Design Brief
Step by step
Make the plan in this software. Then typing the materials in slide and think
the design of advertisement.
Summary of investigation
Interview
Impact on the environment and society
Case study
Software definitions
Design brief
specification
I interviewed Mr. Rick so I got more information of the SWA.
I found the 6 software’s definitions, which are imovie, iweb, pixcelmator,
keynote, adobe Photoshop CS4 and Microsoft ware.
I make case study, it is find the 3 advertisements, so I make the table and
wrote the 3 advertisements information. And did summary.
I wrote impact on the environment and society design brief and
specification.
Reference
Name Topic Date Address
Parents & kids School 4.10.10 [Link]
m/articles/20100601_504/
advertisement Parents_and_Kids_Calend
ar_Gulf_Coast_Edition--J
une-July_2010
Education USA School 5.10.10 [Link]
g/ufair/fall2009/[Link]
advertisement
Kings mead School School 5.10.10 [Link]
whatdo/[Link]
ad advertisement
Design 1
Outside
Pros
This brochure has Map, SWA’s
picture, address, after ax, new
facilities’ information and pictures.
It is complete and tidy.
Inside
Cons
This brochure is make some boring
and if I choose this brochure, I have to
find many things for it and it have to
need many times.
Design 2
Outside
Pros
It is interesting for people because it’s
design is emphasis for important
words. And it is complete and this
brochure has map and new facilities’
of information.
Inside
Cons
This brochure doesn’t have
introduce of SWA so people can not
know about SWA, they can know
about SWA made new facilities, the
facilities is Gajamada, Sport center
etc…
Design 3
Outside
Pros
This brochure’s font is good and the
design also great and it have introduce
of SWA so people can know about
SWA and it has enough picture of new
facilities.
Inside
Cons
It has enough picture of new facilities
but the setting is not good because
people can’t see detail of new
facilities.
Design 4
Outside
Pros
This brochure has good setting of
picture so it’s looking good. And it has
necessary part of SWA.
Inside
Cons
Inside is complete and simple so it’s
good but the outside is very messy and
it’s looks dizzy.
Design 5
Outside
Pros
It is useful and pretty and this
brochure’s font also nice. Beside it has
information so it will be convenient to
people.
Inside
Cons
It doesn’t have cons anymore.
Design 6
Outside
Pros
This brochure is very clearly and it has
only put the important information for
people. This design also great and
there has variety connection.
Inside
Cons
This brochure doesn’t have enough
place of typing. And it has only one of
picture so it is not variety.
Specification
Title Specification/why Testing
software I will use PowerPoint, Adobe Photoshop and Think the which software is useful
Note book. for my project and try these. Choose
the fit software.
Time 8 Weeks Make the plan and time
management.
Costs Which bill is internet, link, charger, buy the Check the what I will use the things.
paper, Color pen
Target Audience People around SWA. Don’t make boring advertisement,
only use important information and
make the interesting advertisement.
Aesthetic Put the SWA picture, drawing the SWA’s I will show my advertisement to
environment and insert the important information my friends or teacher.
about SWA.
Function To educate people. Insert the good information and
picture of SWA.
Purpose To giving my advertisement people around SWA. I will put the SWA’s address and
number of SWA office.
Safety I will keep safety on my software. Check the software a monthly.
Durability I have to save this project and keep in my own Save it and don’t forget this
computer’s the folder. presentation.
Evaluate Against Specification
Specificati Design 1 Design 2 Design 3 Design 4 Design 5 Design 6
on
Software √ √ √ √ √ √
Time √ √ √ √ √ √
Costs X √ X X √ √
Target √ √ √ √ √ √
Audience
Aesthetic √ √ √ √ √ √
Function √ √ √ √ √ √
Purpose √ √ √ √ √ √
Safety √ √ √ √ √ √
Durability √ √ √ √ √ √
Design Summary
I made 6 design of advertisement.
• Design 1 has after school’s schedule, new facilities, map, picture of facilities, profile
of SWA. This is complete and tidy but it has some cons. It can be get some boring and
it has hard shape of table so if I choose this brochure, I need many times.
• Design 2 is interesting for people because it’s design is emphasis for
important words and have map and new facilities’ of information. It is complete but it
has some problem. Which are there hasn’t introduce of SWA and only about new
facilities
Design Summary
Design 3 has enough picture and many address of office (H.P, Fax etc…). This
advertisement’s font is great but the inside part is little bit messy.
Design 4 is complete because it has necessary part of SWA and setting the picture
also looking good. but the problem is, it can be get feel dizzy. However, if change
the some parts, it really good for SWA advertisement.
Design Summary
Design 5 is really good. It is useful and pretty and font also nice. It has many part of
information but so will be convenient to people. In this design doesn’t have any
problems.
Design 6 is perfect! Because it has enough picture, many address, design are good but
there has some cons. However it can be fix up. I will choose Design 6.
Evaluation Against Specification –
Final Chosen Design
Specification Design 6 Comments
software √ I will use note book at practice and I will use PowerPoint for
pictures.
Time √ I will use break time
Costs √ I will buy paper and things for advertisement.
Target Audience √ Make interesting, don’t make boring and put the important
information.
Aesthetic √ I will put many picture but make small and put the important
information to advertisement.
Function √ I will make people want to educate in SWA.
Purpose √ I will write address of office so I will attract people.
Safety √ I will keep in my file
Durability √ I don’t throw away the file.
Development + Final Design
(CAD)
I did some modification of design 6. Before design 6 has big image of
new facilities so I can’t put many information of that but now I did
some fix the picture make smaller than before so I can put many
information than before. I modify some design so it become
refinement.
Gantt Chart
Evaluation Of The Plan
Is your plan (SMART)?
I think my plan is smart (Which is Specific, Measurable, Achievable,
Realistic fits the Time frame) because it is comfortable for me. It can make
easily for I make the advertisement.
Does the plan seem to be in logical steps?
My plan isn’t seem to be in logical steps. I just guess the time schedule.
Modifications to the design.
I modification to my design. First I think I make on paper for brochure but I
use the program of Pages. And I make it but some is same like the setting of
text or picture and information.
Concluding the evaluation of my step and step plan.
The step and step plan helped me like easily make the advertisement. So I
didn’t feel the confuse and hardly so it is useful to me.
Documented Evidence 1
First I take a photo of new facilities and find the
information of that. Also information of SWA.
I use Pages. Pages has many part of layers. I chose the
Daycare Brochure.
I did fix the picture because the picture is so dark and
not clearly. And I insert the picture to brochure.
I make some text to beside of images and I put the
information of images. And some fonts of text and size, I
changed
Documented Evidence 2
Gill Sans / Bold / 45
Chalkboard / Regular / 39
Gill Sans / Bold / 40
Documented Evidence 3
Gill Sans / Bold / 16
Gill Sans / Regular / 16
Gill Sans/ Regular / 15
Documented Evidence 4
Gill Sans / Bold / 10
Chalkboard / Bold / 38
Gill Sans / Regular & Bold / 19
Gill Sans / Regular / 14
Gill Sans / Bold / 10
Documented Evidence 5
Gill Sans / Bold / 35
Gill Sans / Regular / 13
Gill Sans / Regular & Bold / 11
Documented Evidence 6
Gill Sans / Bold /45
Gill Sans / Bold / 26
Gill Sans / Bold / 31
Chalkboard / Bold / 15
Gill Sans / Regular & Bold / 11
Gill Sans / Regular & Bold / 12
Documented Evidence 7
Gill Sans / Bold / 45
Chalkboard / Bold / 11
Gill Sans / Regular / 11
Evaluation
Finally I make my own advertisement for SWA.
First I make the plan step by step and I going to the plan. When I
make the advertisement, I enjoy the making advertisement and find
the picture and decoration.
Second I put the information in text, this time I think it is most hard
for me because the information is long and the brochure is small so I
have to make the fit of font for text and brochure.
Third I found the text of all of font. It is in the Documented
Evidence 2,3,4,5,6,7. I capture the parts of brochure so I make the
arrow so make text and put the font. Fourth I make specification.