NATURE OF QUANTITATIVE
RESEARCH
QUANTITATIVE RESEARCH
-An objective, systematic empirical
investigation of observable phenomena
through the use of computational
techniques.
-Concerned with numbers and its
relationship with events.
CHARACTERISTICS:
OBJECTIVE
Quantitative research seeks accurate measurement and
analysis of target concepts. It is NOT BASED ON MERE
INTUITIONS AND GUESSES.
CHARACTERISTICS:
CLEARLY-DEFINED RESEARCH
QUESTIONS
The research questions are well-defined for which
objective answers are sought. All aspects of the study are
carefully designed before data are gathered.
CHARACTERISTICS:
STRUCTURED RESEARCH
INSTRUMENTS
Data are normally gathered using structured research
tools to collect measurable characteristics of the
population.
CHARACTERISTICS:
NUMERICAL DATA
Data are in a form of numbers and statistics, often
organized and presented using tables, charts and graphs
to show trends, relationships, or differences among
variables.
CHARACTERISTICS:
LARGE SAMPLE SIZES
To arrive at a more reliable data analysis, a normal
population distribution curve is preferred, which requires
a large sample size.
CHARACTERISTICS:
REPLICATION
Reliable quantitative studies can be repeated to verify or
confirm the correctness of the results in another setting.
CHARACTERISTICS:
FUTURE OUTCOMES
By using complex mathematical calculations and with the
aid of computers, if-then scenarios may be formulated
thus predicting future results.
STRENGTHS…
It is OBJECTIVE.
The USE OF STATISTICAL TECHNIQUES
facilitates sophisticated analyses and allows to
comprehend a huge amount of vital
characteristics of data.
The numerical data can be ANALYZED IN A
QUICK AND EASY WAY.
Quantitative studies are REPLICABLE.
WEAKNESSES…
Quantitative research REQUIRES A LARGE NUMBER OF
RESPONDENTS.
It is COSTLY.
The INFORMATION CONTEXTUAL FACTORS to help interpret
the results or to explain variations ARE USUALLY IGNORED.
Many information are DIFFICULT TO GATHER using structured
research instruments, specifically ON SENSITIVE ISSUES.
If not done correctly and seriously, DATA from questionnaires
MAY BE INCOMPLETE AND INACCURATE.
KINDS:
DESCRIPTIVE RESEARCH
This research is concerned with describing the nature,
characteristics and components of the population or
phenomenon.
There is no manipulation of variables or search for cause
and effect related to the phenomenon.
KINDS:
CORRELATIONAL RESEARCH
It is the systematic investigation of the nature of
relationships, or associations between and among
variables without necessarily investigating into causal
reasons underlying them.
KINDS:
EVALUATION RESEARCH
It aims to assess the effects, impacts or outcomes of
practices, policies or programs.
KINDS:
SURVEY RESEARCH
It is used to gather information from groups of people by
selecting and studying samples chosen from a
population.
KINDS:
CAUSAL-COMPARATIVE
RESEARCH
It is also known as ex post facto (after the fact) research. It
discusses why and how a phenomenon occurs.
KINDS:
EXPERIMENTAL RESEARCH
It utilizes scientific method to test cause-and-effect
relationships under conditions controlled by the
researcher.
GROUP QUIZ…
Supply RESEARCH TOPICS on each type of quantitative
research except survey research. Write them on the table
provided by the teacher.
Make sure you discuss with your groupmates the following
questions:
a. What makes the topic quantitative?
b. What makes the topic belong to the particular kind?
c. If you are the researcher, how will you conduct research
on such topic?
TRY YOUR LEARNING…
1. Food Served during Recess in Public
Schools – How Healthy?
2. The Relationship Between Sex and
Mathematical Ability
3. Assessing the Impact of a New Treatment
Procedure for Patients
TRY YOUR LEARNING…
4. How Weight Influences Stress-Coping
Levels of Adults
5. The Effectiveness of IT Integration on
Teaching
6. The Effect of Amount of Sunlight on the
Growth of Plants
REFLECTION:
1. How important is quantitative research in your own field of study?
2. How is identifying the kind of quantitative research important in
your quest as a researcher?
ANSWER THE FOLLOWING QUESTIONS:
1 – 3. Give 3 characteristics of a quantitative research.
4 – 6. Give 3 strengths of quantitative research.
7 – 9. Give 3 weaknesses of quantitative research.
Identify the following topics according to the type of quantitative research:
10. Status of Flag Ceremony Attendance in MNCHS
11. Effectiveness of ICL in Enhancing Student’s Performance
12. How Weight Influences Stress Levels
13. Effect of Aroma Therapy on Student’s Reading Comprehension
ANSWER THE FOLLOWING QUESTIONS:
COMPLETE THE FOLLOWING STATEMENTS:
14. Quantitative research is important to an accountant because
______________________________________________________.
15. Quantitative research is important to an entrepreneur
because _______________________________________________.
