ORGANIZATION
ENVIRONMENT
By –
Ankit Upadhyay
Ankit Jaiswal
Ankit Chauhan
Arif Chaudhary
WHAT IS AN ORGANIZATION?
Organization
Organization is a deliberate arrangement of people to
accomplish some specific purpose
elements of definition
•each organization has a distinct purpose
•each organization is composed of people
•all organizations develop some deliberate
structure
today’s organizations have adopted:
•flexible work arrangements
•open communications
•greater responsiveness to changes
ORGANIZATIONAL ENVIRONMENT
The organizational environment is the set of
forces surrounding an organization that
have the potential to affect the way it
operates and its access to scarce resources.
The environment of business is the 'aggregate
of conditions, events and influences that surround and
affect it.
COMPONENTS OF THE BUSINESS
ENVIRONMENT
Different environmental variables exist internally and
externally to the business enterprise
Environmental variables have a positive or negative
influence on the enterprise
Business environment consists of two sub-environments:
Internal (micro) environment
External environment
Mutual relationships exist between these environments
The Organizational Environment
International Forces
Demographic / Cultural Political Forces
Forces
Customers Distributors
Suppliers Organization Unions
Government Competitors
Environmental Technological Forces
Forces
Economic Forces
General Forces Specific Forces
6- 5
ENVIRONMENTAL ANALYSIS
Environmental analysis is the process of monitoring an
organizational environment to identify both present and future
threats and opportunities that may influence the firm's ability
to reach its goals.
As the environment becomes more complex, less stable, and
poorer, the level of uncertainty increases.
Contingency theory states that in order to
manage its environment effectively, an
organization should design its structure
to fit with its environment.
A poor fit between structure and environment
leads to failure, a close fit leads to success
The environment consists of specific and general forces.
Specific forces directly affect an organization’s
ability to obtain resources.
General forces shape the specific environment
and affect the ability of all organizations in
a particular environment to obtain resources.
Specific environment –
It includes those constituencies that have a direct and
immediate impact on managers’ decisions and actions is
unique to each organization, including:
customers - absorb organization’s output
suppliers - provide material and equipment
competitors - influence of Internet
pressure groups - special-interest groups
The environment consists of
specific and general forces.
Specific forces directly affect an organization’s
ability to obtain resources.
General forces shape the specific environment
and affect the ability of all organizations in
a particular environment to obtain resources.
General environment –
It includes the broad conditions that may affect
organizations.
Economic conditions - interest rates, changes in
disposable income, and stage of the business
cycle
Legal conditions -
substantial expense entailed to meet regulations
limit choices available to organizations
Political Conditions
• general stability of country
• attitudes of governmental officials toward
business
Technological conditions
Global conditions - increasing number of
global competitors and consumer markets
SOURCES OF ENVIRONMENTAL
CHANGE
Globalization
The evaluation of product quality
Environmentalism
Ethical Reawakening
Internet revolution