RETAIL STORE
OPERATIONS
AT A L L E N S O L LY
F O R U M M A L L ( K U K AT PA L LY )
D. R I S H I VA R M A – 0 9
SHEKA MERCINA - 41
[Link] PARTICULARS
1 Company overview and Profile of Mentor
2 Licenses
3 Store opening and Closing
4 Merchandise Handling
5 Store Administration
6 Staffing and Scheduling
7 Store’s SOP
8 Store Security and Loss Prevention
9 Cash Management
10 Customer Service
11 Suggestions
12 Conclusion
COMPANY OVERVIEW
• Allen Solly was founded in 1744 by William Hollin and Co Ltd.
• The brand was bought in the 90’s by a company called Madura Garments.
• Aditya Birla Group acquired Allen Solly in 2001.
• Allen Solly comes into the market with the hit idea of “Friday Dressing”.
• A brand tagline “My World, My Way” was formed to show the brand’s new
trend.
Company Perspectives:-
Vision: To be a premium global conglomerate with a clear focus on each business.
Mission: To deliver superior value to our customers, shareholders, employees and
society at large.
Values: Integrity.
Commitment.
Passion.
Seamlessness.
Speed.
STORE OVERVIEW
Store Size 2150sqft
Number of employees Nine
Location Forum Sujana mall, Kukatpally.
Men’s apparel shirts of all the sub brands like Work Casual,
Wimbledon collection and SJC, T-shirts,
Accessories, shoes, denims.
Women’s apparel dresses, tops, tunics, trousers, skirts, shirts,
shorts, suits and blazers
PROFILE OF THE MENTOR
Name Mr. Chandan Kumar
Designation Store Manager
Qualification MBA in Business
Administration
Experience 9 years in Retail field.
2yrs-team member
3yrs-ASM
4yrs-SM
Email id chandankumar34910@gmail.c
om
Contact number 9700330369
LICENSES
Trade Music
license license
Labor
license
365 days
Occupancy
working
certificate
license
Music license Trade license Labor license
STORE OPENING
1 CCA and 4 WhatsApp Visual Store
sales message in inspection on
executives group and floor and
open for
arrive at missed call to switching on customers
10am ARM electrical items at 11am
Unique code House
CCA opens on the key
the seal on
keeping Checklist
chest is
key chest entered in arrives at is updated
register 10.30am
CHECKLIST
STORE CLOSING
Register is signed Mall management
Visual inspection at and closing time seals the key chest
10:45 by CCA and day sale is with another
noted unique number
WhatsApp
Checks for
message in group
customer in store
with total day sale
Stock is checked Total number of
followed by bills and
switching of transactions are
electrical items checked
MERCHANDISE HANDLING
Stock is sent from warehouse in Bangalore and Haryana
through zenxl, safe express, speedex, etc.
Stock is received at the store by SM or CCA
INWARD DC is handed over to the concern person and cartons
are counted
Damaged carton or stock will not be inwarded.
stock inward is recorded in the the stock inward register (ref
fig 3.2 of annexure III) which has different fields such as
received from, store/warehouse code, DC number etc.
Stock outward is updated in the system, a DC is printed, and the
product is packed thoroughly and sent to other stores through one of
the CCA’s
The stock outward register consists of fields such as GOR date,
GOR to, GOR initiated by, GOR number, courier/person name,
etc.
The stock is sent to the warehouse if the stock is damaged
OUTWARD or if the stock is not sold in the end of the season sale the
process of outward of old stock to warehouse
An excel sheet is sent to fill in about the merchandise that is to be
outwarded. The products are packed neatly and sent in cartons,
category wise.
There is a separate transfer out number for every carton. Then a mail is
sent for the stock to be taken back. A print out of declaration copy is taken.
STOCK INWARD REGISTER STOCK OUTWARD REGISTER
DELIVERY CHALLAN
STORE ADMINISTRATION
CEO
REGIONAL DIRECTOR
NATIONAL REGIONAL MANAGER
REGIONAL MANAGER
AREA REGIONAL MANAGER
STORE MANAGER
ASSISTANT STORE MANAGER
SENIOR CCA
CCA
security
housekeeping
STAFFING AND SCHEDULING
• any job vacancies are put in all the WhatsApp groups consisting
of all the employees and all the branches.
• The walk-in’s resumes are collected at stores.
• Later all of them are submitted to the head office.
Recruitment • The screening process is done and the shortlisted candidates
are called for interviews.
• For higher levels the company follows either promotional
method or refences.
• Number of employees :Nine
Scheduling • Shift 1 (10 am- 7 pm):4 sales executives and 1 Senior CCA
• Shift 2 (7pm – 11pm):3 sales executives and 1 senior CCA
STORE’S STANDARD OPERATION
PROCEDURES (SOP)
Stores
standards
STORE SECURITY AND LOSS PREVENTION
Store security Loss prevention
Every customer in the store POS is never left
is accompanies by a sales unattended.
representative from the time
they enter the store. Safety and security training is done along
with daily briefing.
The employees keep a count of the number of
Every employee has a keen products taken inside the trial room by the
observation to every move the customer, and cross checks when the customer
customer takes. comes out.
The store is always kept well organized, and
employees keep a check of merchandise in the store.
The products are checked
thoroughly before going and
after coming out of the trial Employees always stay alert on floor with
room in the store. customers around.
Global count is done every Monday to keep an
account of the stock in store.
CASH MANAGEMENT
the CCA/ASM/SM check the cash
sales, card sales, etc. they then
manually check the amount and
tally it with the system count.
the people from CMS come
to collect the cash from the Conversion rate, ABV, ABS
store and they deposit it in etc. is prepared
the bank
The next day the CCA Every day the DSR is prepared
prepares a paying slip. The and sent to the ARM and RM
previous day’s cash is and a WhatsApp message is
checked again and tallied. also sent
DAILY SALES REPORT
CUSTOMER SERVICE
VISUAL STORE
Customers can order products and it will
be delivered at their doorstep.
If the customer wants the product as
soon as possible, then product is checked
if it’s available in some other store
EXCHANGE POLICY
In case the customer
The products should loses the bill, the
he customers can be in a good customer’s registered
exchange at any of condition and mobile number can be
quoted and then the
the exclusive stores unused. The bill and products can be
within 15 days of tags are required exchanged. The
purchase. while returning the products that are
products altered cannot be
exchanged.
The complaint is
the SM collects the customer can
recorded in the
the specific visit any of the AS
store. The quality
garment and exclusive stores
team will revert
forwards it to the and exchange the
in 15 days with a
quality team product
clear feedback.
LOYALTY PROGRAM
The value of each point is equal to 50 np. 1000 Bonus loyalty points are added to the
customers on birthdays and occasions.
loyalty program
silver gold platinum
upto rs. 5000 Rs.5000-Rs. 15000 Rs. 15000 and
above
for every 100 rs spent, 3 for every Rs 100 spent, 6 for every Rs. 100 spent, 9
points are added points are added points are added.
SUGGESTIONS
• The software which is used in the store (AX POS) runs too slow. I would like
to suggest upgrading to different software.
• The store should implement security measures such as CCTV’s, Metal
detectors etc.
• The system near the cash counter has to be upgrade.
CONCLUSION
• The Allen Solly group is well known for its quality products and service. We understood the
stock checking process, how stock is checked and placed after receiving it from the warehouse,
various methods used like barcoding, scanning, procedures for inward and out ward of goods,
documents required, the customer service methods adopted, the cash management techniques,
etc. We would like to convey that the research was carried smoothly and we gained a lot of
knowledge. The processes which are used in the Inventory Management were taught which
helped in getting the knowledge of the various documents and how to manage the stock which
comes into the store till the sale is done.
• We would like to conclude that research has helped us to gain knowledge in fields of retailing.
The manager and the staff of Allen Solly have been a pillar in guiding us through this research.
REFERENCES
• [Link]
• [Link]
• [Link]
• [Link]
OTHER SOURCES
• Store manager
• CCA’s
THANK YOU
