Cruise Sales & Management

What is CRUISE?
A cruise is vacation trip by ship. It is very
simple but it exclude travelling by water for
purely business like cargo ships, sailing on
one’s own small pleasure craft, or travel on a
vessel for primarily transportation purposes
like ferry ride.
A Cruise is primarily a LEISURE VACATION
EXPERIENCE, with the ship’s staff doing all
the work.
 Relax
 To get away from it all
 To experience
 To learn
 To be pampered
 To have FUN
In ancient times Herodotus- traveled aboard
just to experience the far flung ports.
He compiled a list of the most interesting
manmade things he saw during his sailing.

These are what we have known as the 7

Wonders of the Ancient World
 The Pyramid of Giza – Egypt
 The Hanging Garden of Babylon – Baghdad Iraq
 The Statue of Zeus at Olympia – Greece
 The Temple of Diana at Ephesus – Turkey
 The Mausoleum at Halicarnassus –Turkey
 The Colossus – Rhodes
 The Pharos Lighthouse /Lighthouse of
Alexandria – Egypt
The Great Pyramid of Giza (also
known as the Pyramid of
Khufu or the Pyramid of
Cheops) is the oldest and
largest of the three pyramids
in the Giza pyramid complex
bordering what is now El Giza,
Egypt. It is the oldest of the
Seven Wonders of the Ancient
World, and the only one to
remain largely intact.
The Hanging Gardens of
Babylon was one of
the Seven Wonders of the
Ancient World, a term given
by the
ancient Hellenic culture.
The Hanging Gardens were
described as a remarkable
feat of engineering with an
ascending series of tiered
gardens containing a wide
variety of trees, shrubs,
and vines.
The Statue of Zeus at Olympia was
a giant seated figure, about 13 m
(43 ft) tall. A sculpture of ivory
plates and gold panels over a
wooden framework, it
represented the god Zeus sitting
on an elaborate cedar wood
throne ornamented with ebony,
ivory, gold and precious stones. It
was lost and destroyed during the
5th century AD with no copy ever
being found, and details of its
form are known only from
ancient Greek descriptions and
representations on coins.
The Temple of Artemis or also
known less precisely as the
Temple of Diana, was a
Greek temple dedicated to
the goddess Artemis. It was
located in Ephesus (near
the modern town of Selçuk
in present-day Turkey. It
was completely rebuilt
three times before its final
destruction in 401 AD. Only
foundations and sculptural
fragments of the latest of
the temples at the site
remain.
The Mausoleum at
Halicarnassus a tomb built
between 353 and 350 BC at
Halicarnassus (Present
Bodrum, Turkey) . It was
destroyed by successive
earthquakes from the 12th
to the 15th century, the last
surviving of the six
destroyed wonders.
The Colossus of Rhodes was a
statue of the Greek titan-god of
the sun Helios, erected in the
city of Rhodes, on the Greek
island of the same name, by
Chares of Lindos in 280 BC. The
Colossus stood approximately 70
cubits, or 33 metres (108 feet)
high—the approximate height of
the modern Statue of Liberty
from feet to crown—making it
the tallest statue of the ancient
world. It was destroyed during
the earthquake of 226 BC, and
never rebuilt.
The Lighthouse of Alexandria,
sometimes called the Pharos of
Alexandria, was a lighthouse built by
the Ptolemaic Kingdom between 280
and 247 BC which was between 120
and 137 m (394 and 449 ft) tall. For
many centuries it was one of the
tallest man-made structures in the
world. Badly damaged by three
earthquakes between AD 956 and
1323, it then became an abandoned
ruin. It was the third longest
surviving ancient wonder (after the
Mausoleum at Halicarnassus and the
extant Great Pyramid of Giza) until
1480.
This was done to provide other pleasure
travelers (of his time) with a guidebook to
where to go and what to see.
In the 1800s, shipping companies
rediscovered that they could increase
their profits by booking passengers aboard
their merchant ships. A few of these
travelers were wealthy patrons looking
for adventure in faraway lands.
Eventually, shipping companies began building
vessels (“steamships” as they were called).
The Steamship era began in 1840- SIR
SAMUEL CUNARD pioneered the first
translantic-scheduled liner trips.
In 1900s the Ocean liner was an astonishing
creation. The major purpose was to carry
immigrants, not the well to do. This is were
the money was made.

 Ships were divided into two or three classes.

1st class: wealthy
2nd class: modest means
3rd class: the masses
Steamships
A steamship, often
referred to as a
steamer, is a vessel,
typically ocean-faring
and seaworthy, that is
propelled by one or
more steam engines
that typically drive
(turn) propellers or
paddlewheels. The first
steamships came into
practical usage during
the early 1800s.
Paddle Steamer
A paddle steamer is a steamship or riverboat
powered by a steam engine that drives
paddle wheels to propel the craft through
the water.
World War I- most ocean-crossing vessels
were converted into troop transport
ships. After the war they were joined by a
new generation of ships: bigger, sleeker
and above all faster.
Speed became the most important goal-
BLUE RIBAND was awarded regularly to
whichever ship could cross the North
Atlantic in the least amount of time.
1920s to 1930s- ocean liners did begin to
provide more entertainment, attract
more of the middle class and provide
much of the pampering were associated
with cruising.
Ships continued to become larger, with
their costs often subsidized by
governments. Nations used ocean liners as
symbols of their prosperity, taste, might.
Queen Mary- now an attraction in Long
Beach, California- was Britain’s Pride,
while the France-now the Norway- was
everything French achievement could
be.
 Early 1900s a few (usually smaller) steamship
lines devised a product that was closer to a
“cruise.”
 During the Winter (lease popular time to cross
the ocean) they would reposition the ships to
warmer places, like the Caribbean.
 This was called and excursion and became
purely leisure. People would book a cruise to
visit a series of exotic ports, to profit from the
health benefits of bracing sea air, and to do
interesting thins while onboard their ship.
 June 1958, airlines started the first commercial
jet service across the Atlantic and cruising
diminished.
 This growth is expected to continue at an
average rate of 7.9% for the next five
years.
 2002- cruise passengers reached 7M. 12
new ships were introduced to
accommodate more than 20,000
additional passengers.
 2003- 14 more ships entered the
worldwide fleet to accommodate 30,000
passengers.
 The smaller ships in the Caribbean became the
business model.
 They begin to think of ships as floating resorts
for pleasure, great food, superb service and no
packing and unpacking transportation.
 1960s, new liners were built for ocean crossing.
 1970s, cruising was a major phenomenon, ships
designed for cruising.
 1980s-1990s, Megaships appeared and smaller
super luxury vessels targeted those with more
money.
Round Trip or Circle Itinerary
Vessel leaving from and returning from the
same port.
One Way Itinerary
The vessel starts from one point and finish at
another point.
Open jaw itinerary- when an air itinerary
features a return from different city than
the one first flown to.