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Firm R Market Position and Product Analysis

R is a Paris-based company in the consumer goods industry with four products targeting major population segments. It allocates resources across functions and brands, maintaining its unit and value market share position while increasing its sales performance index by 34%. The document provides an analysis of R's current market position, product performance, and resource allocation.

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HEM BANSAL
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8 views10 pages

Firm R Market Position and Product Analysis

R is a Paris-based company in the consumer goods industry with four products targeting major population segments. It allocates resources across functions and brands, maintaining its unit and value market share position while increasing its sales performance index by 34%. The document provides an analysis of R's current market position, product performance, and resource allocation.

Uploaded by

HEM BANSAL
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

MARKSRAT

Company Name :- R
Industry Name : - Paris
WHY FIRM R?
▪ Four products Rock, Roll and ROROCK, ROROLL that targets three major
population segment with perception catering to all the these segments
CHANNEL CONTRIBUTION
Resource Allocation by
Function – Sonites Brands
Resource Allocation by Brand
COMPANY PERFORMANCE
•
CURRENT POSITION ANALYSIS
(MARKET)

• We maintained our position in both Unit market


share and Value market share

• Our SPI has increased by 34% (from 952 to 1150


)
PRODUCT ANALYSIS
THANK YOU

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