Submitted To: Submitted By:
Dr. Abhinav Tripathi Anshul Gupta (BM-018063)
Ashna Jaiswal (BM-018068)
Avadh Patel (BM-018074)
Avik Banerjee (BM-018076)
Chandni (BM-0180)
The measurement, collection, analysis and reporting of internet data for purpose of
understanding and optimizing the web usage.
On Site Web Off SiteWeb
Analytics Analytics
Measures and tracks
Measures and tracks a
website traffic
visitor’s navigation
referred from
on awebsite
external sources
Includes tracking on Includes tracking of
pages, links, assets, vi campaigns, social
deos, audios, geo sites, media sites, social
conversions, blo gs, etc engine marketing and
email marketing
Web analytics is a robust tool that allows to easily visualize content, assimilate insights quickly and to
meet the dynamic demands of an online business.
Traffic &
• Tomeasure and analyze the traffic and conversion rate
conversions
• Totrack the number of visitors that visit the website including unique, new, and
Visitors repeat visitors
• Toidentify the percentage of visitors leaving the website from the entry page
Bounce rate without navigating any further into the website
Pages • Toidentify the performance of pages
Time spent • Tomeasure how much time visitors spend on the website during their visit
Pageviews • Totrack how many times pages of a website are viewed
It is vital to understand how the website works and its weak points to make it successful
and build future strategies.
Diversified business reporting
Increasing ROI by defining scope ofSEM
Understanding user behavior and improving customer satisfaction
Gauging and enhancing user engagement
Identifying problems and opportunities
Enhancing inefficient campaigns
Gaining e-business intelligence information
Insights and recommendations to siterevamp
Improving vital websites KPIperformance
Analyze Website
Implement Tracking
Implement
WEB
ANALYTICS
PROCESS
Create Reports
Insights &
Recommendations
Data Mining &
Define KPIs
Analyzing
KPIssuch as pageviews, visitors, bounce rate, unique visitors,etc
Appropriate presence of social media links to increasevisibility
Enhanced user experience with the presence of marquees
Reduced bounce rates & enhanced stickiness through proper usage
of space
Easyand quick navigation with better informationcategories
Optimized PDFlinks for enhanced browsing experience
More viewers & promotions through interactivetours including
audios & videos
Knowledge centre & case studies sections rendering quick & relevant
information
Measure & maximizeROI
Google Analytics is a free Web analytics service that provides
statistics and basic analytical tools for search engine
optimization (SEO) and marketing purposes.
• The service is available to anyone with a Google account.
• Google launched the service in November 2005.
• Google Analytics is now the most widely used (56.45%) web
analytics service on the Internet.
First, sign up by entering basic information for your account
such as the name of your organization, the website you wish to
track, and itsURL. [Link]
• Google Analytics will give you a tracking code for your
website, which is a snippet of JavaScript used for account
verification and the collection of user browsing data.
• Insert this code manually into your website or use a plugin if
you’re on WordPress, Blogs.
Google Analytics helps in
• Users: Indicates the total number of unique visitors who have
viewed or interacted with your website.
• Page Views: A page view is simply defined as a view of a
page on your site that is being tracked by the Analytics
tracking code.
• Pages / Session: Number of pages that your users are visiting
on average per session.
• Bounce Rate: When a user lands on a page of your website
and then leaves it without browsing any further, the user is
said to have “bounced”.
• % New Sessions: Percent of new sessions is just the
percentage of sessions generated by new visitors on your
website.
• Demographic - Age and gender of your audience.
• Interests – Interests of users such as technology, TV, movies,
photography, news, and more.
• Geo - Language and location of the users.
• Behavior - Behavior of your audience based on their
interaction with you site such as New vs. Returning
Users, Engagement, and more.
• Technology - Browser, OS, and network that your users
are using to access your website.
• Mobile - From which gadget your website
viewed/searched.
• Benchmarking - Compares your site’s performance to
previous results.
• User Flow - Displays where users come from and how
and to what extent they interact with your website.
