Presented by :
Oscar Andrés Moreno Quiroga
Angie Paola Laverde Cañón
Leidy Julieth Casas
PRODUCT FEATURE
INTRODUCTION
In the first place, the components of the product, the requirements to comply
with current regulations, and, where appropriate, those dictating social or
religious customs, must be taken into account.
The presentation, with its different adaptations of size, color, style ... It plays a
very important role in the perception that the consumer has of a certain
product. Sometimes the color of the product is used to reinforce the
characteristics of the brand in question.
FEATURE
The functional characteristics are related to
the uses of the product and the methods of
operation. In this sense, new possibilities of use
can expand the potential of a product.
Sometimes, the different uses can be
perceived in international trade, observing
the use of them in different geographical
areas or countries.
It is a set of aspects that are incorporated into
the product and that have an object that
meets the demands of the consumer. The
characteristics can be tangible and
intangible according to whether or not they
can be perceived by the senses
Among the
tangible The nucleus,
characteristics are:
The price, Design,
The container, The labeling
The services also
constitute WITHIN THE
values added to INTANGIBLE
the product and CHARACTERISTICS
allow it to be CAN BE SPOKEN
differentiated from OF:
others.
Quality, which is
The corporate
defined based on
image, which is a
the comparison of
reflection of the
the basic
information
characteristics of
received about
the product with
the product in the
the standards and
mind of the
/ or products of
consumer.
the competition.
The marks or
distinctive signs,
which allow to
identify the
product and
distinguish it from
the identical or
similar ones of the
competition.
LOGO
•
Young people and adults who like to feel and look good When exercising or practicing sports,
ages of 15 are taken into account years from now since from this age there is a need to buy
clothes constantly and to feel fashionable in addition to the current trend by the fitness fashion
where healthy lifestyle guidelines are followed, so that fit with the profile that is sought with the
products to be sold with the start march of the sports shop. It is also taken into account that
they are already people with a stage of growth developed so it is not necessary to
commercialize clothes very little.
PRODUCT CHARACTERISTICS
The garments that are in the online store are garments that are
designed for carrying out activities physical, of excellent quality
materials such as cottons and lycra, are garments comfortable,
functional and with a variety of colors and designs, of different
sizes for clothing (single, small, medium, large, and extra large)
and for tennis from size 36 to 44. These garments can be used for
the practice of any kind of sport.
Brand
The name of the company is SWEET SPORT, this name
was chosen thinking first of the promotion of teamwork since the
idea is born from a group that wants to satisfy the needs of a
client that is
moves in a circle in which sports practice depends on itself and
the
people that surround him. On the other hand, this name refers to
physical force,
mental and spiritual that is required to be successful when
competing.
Product Marketing
Being a store that manages media
online, the strategy for sales is the display of products on networks
to make them known to customers, orders will be taken by media
electronic and in our stores located in (ciudad bolivar) at the moment that
the client communicates and the delivery
It will be done personally at an address indicated by the customer or in the
warehouse
acquired by the company, the payment in the city of Bogotá is against
delivery. The
Personalized attention and after-sales service are essential for the
product marketing and customer loyalty.
• CUSTOMER DATABASE
• As the main means of interaction with customers are social networks, have
• Information about customers is important to the extent that a satisfied
customer
• It becomes a means to publicize the good image that the
• interaction with SWEET SPORT.
• It is expected to gain followers as Publications are made in each of the
social networks that will be managed.
• In addition, a database will be created to record information about the
• customers and followers of the brand to have a more detailed tracking
• of people who interact with the web service or physically in the store,
• and likewise establish a closer link where you can give support before
• any eventuality and transmitting the idea that each client is important
• for SWEET SPORT.
• The information collected must be authorized by the clients for their
• storage and handling, basic information data will be collected that the
client
• Be willing to provide, which are mentioned below:
• Name of the client.
• Email.
T-SHIRT, pant,
Varieties of
jacket, short : 100% Cotton
color in all
styles fabric very
this is comfortable
elongated clothes
This is squares
Tight
Esta f
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REFERENCES
[Link]
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