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Tata Tea's Jaago Re Campaign Overview

Tata Tea launched its iconic Jaago Re campaign in 2008 with the goal of awakening people to their social responsibilities using an emotional message strategy to connect with audiences. The newly launched 'Alarm Bajne se Pehle Jaago Re' campaign introduces an angry young female protagonist who intends to promote 'pre-activism' or encouraging activism before problems arise.

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Shweta Goyal
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3 views1 page

Tata Tea's Jaago Re Campaign Overview

Tata Tea launched its iconic Jaago Re campaign in 2008 with the goal of awakening people to their social responsibilities using an emotional message strategy to connect with audiences. The newly launched 'Alarm Bajne se Pehle Jaago Re' campaign introduces an angry young female protagonist who intends to promote 'pre-activism' or encouraging activism before problems arise.

Uploaded by

Shweta Goyal
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

MESSAGE STRATEGY

• Tata Tea for the first time introduced its iconic Jaago Re campaign in year 2008.

• The idea of the campaign was to awaken people towards their social
responsibilities.

• It used an emotional message strategy to connect with the audience.

• Alarm Bajne se Pehle Jaago Re', is a newly launched campaign that introduces an
angry young female protagonist who intends to encourage 'pre-activism’.

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