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Evaluating Store Decision Criteria

The document evaluates decision criteria for alternatives to improve Starbucks' business. The criteria include customer experience, competition, market share, economic conditions, and brand value. Focusing on existing stores and the customer experience scores highest for customer experience and brand value criteria. Advertising Starbucks as a premium brand scores highest for competition and market share criteria. Reducing underperforming stores scores highest for the economic conditions criterion.

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Rahul Kashyap
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86 views1 page

Evaluating Store Decision Criteria

The document evaluates decision criteria for alternatives to improve Starbucks' business. The criteria include customer experience, competition, market share, economic conditions, and brand value. Focusing on existing stores and the customer experience scores highest for customer experience and brand value criteria. Advertising Starbucks as a premium brand scores highest for competition and market share criteria. Reducing underperforming stores scores highest for the economic conditions criterion.

Uploaded by

Rahul Kashyap
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Evaluating decision criteria

Focus on Advertise Starbucks brand Reduction in stores whose Design customer-


Alternatives Existing stores, portraying themselves as a performance and location centric operational
customer premium brand and remove advantage does not get efficiency
experience and the drive-through facility revenue to the company
Decision core product
Criteria mix
Customer experience  
Competition  
Market Share  
Economic conditions or   
slowdown

Brand value   

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