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Ferrero Rocher: History and Impact

Ferrero Rocher is a chocolate introduced in 1982 that consists of a hazelnut surrounded by hazelnut filling and covered in wafer, milk chocolate, and chopped hazelnuts. It is sold in over 40 countries worldwide and distributed mainly through supermarkets and department stores. Ferrero Rocher became popular in China in the 1980s as the country opened to foreign businesses, and it is strongly associated with Christmas season sales. The production process is kept secret, though it is known to involve machinery that assembles the layers before final coating and packaging. Criticisms of Ferrero Rocher include potential deforestation through cocoa grown illegally in protected areas.

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32 views11 pages

Ferrero Rocher: History and Impact

Ferrero Rocher is a chocolate introduced in 1982 that consists of a hazelnut surrounded by hazelnut filling and covered in wafer, milk chocolate, and chopped hazelnuts. It is sold in over 40 countries worldwide and distributed mainly through supermarkets and department stores. Ferrero Rocher became popular in China in the 1980s as the country opened to foreign businesses, and it is strongly associated with Christmas season sales. The production process is kept secret, though it is known to involve machinery that assembles the layers before final coating and packaging. Criticisms of Ferrero Rocher include potential deforestation through cocoa grown illegally in protected areas.

Uploaded by

nivethitha priyadharshini
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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BY .

MADHUMITHA.M
17MSS027
INTRODUCTION
 FERRERO ROCHERS was introduced in 1982 in
EUROPE
 FERRERO the word comes from a french word and has
the meaning “rock or boulder”
 MICHELE FERRERO was the inventor of this
chocolate
INGREDIENTS
 This chocolate consist of whole roasted hazelnut
 It is been coated with a thin layer of waffer shell filled
with hazelnut chocolate
 It is covered with milk chocolate and chopped
hazelnuts
DISTRIBUTION
 Roughly 3.6 million of FERRERO ROCHERS are sold
each year
 It is been sold over 40 countries
 Which include 28 countries in EUROPE
 6 countries in AMERICA
 4 countries in ASIA
 2 countries in AFRICA
 This chocolate is widely available in supermarkets or
department stores
CULTURAL IMPACT

CHINA
 Before the 1980s, China had not been exposed to
chocolate because the country shut its doors to foreign
business. China began letting foreign businesses in,
especially the Big Five chocolate companies
(Cadbury, Hershey's, Nestlé, Mars, and Ferrero).
Ferrero was successful in China. To the Chinese, the
gold wrapper may have represented opulence.
CHRISTMAS
 Ferrero Rochers are associated with Christmas and
New Year. As of 2015, 61% of Ferrero Rochers were sold
during the last three months of the year.
 United Kingdom advertisement campaign

In the United Kingdom in the 1990s, an


advertisement series was based upon a party in a
European ambassador's official residence and it has
been repeatedly parodied in popular culture
[Link] has been discussion about the socio-
economic targeting of the advertisement and the
extent to which it may or may not be insulting to the
more down-market audience to whom it was presented
as an aspirationalbrand by means of an Italian
advertisement dubbed in English.
Production
 The production process is secretive, with no smartphones or
notebooks allowed inside, and, as of 2015, few journalists have
ever been invited to [Link] of 2015, the production in the Alba
factory is 24 million Rochers a day.
 The sweet is produced by machinery. The process begins with
flat sheets of wafer with hemispheres moving down an assembly
[Link] hemispheres of the wafers are then filled with a
chocolate hazelnut cream, (Nutella) and a whole. Next, two of
these wafer sheets, one with a hazelnut and one with hazelnut
chocolate cream, are clamped together. The excess wafer is cut
away producing wafer balls. These balls are then coated with a
layer of chocolate, a layer of chopped hazelnuts, and a final layer
of chocolate before the chocolate is packaged.
Criticisms

 Deforestation
 In September 2017, an investigation conducted by
NGO Mighty Earth found that a large amount of the
cocoa used in chocolate produced by Ferrero Rocher
and other major chocolate companies was grown
illegally in national parks and other protected areas
in Ivory Coast and Ghana

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