USING TOOLS OF TECHNOLOGY AS
COMMUNICATION AIDS
Benefits of Communication Aids
Get audience attention and interest
Enhance clarity and comprehension
Improve efficiency
Types of Communication Aids
Pie Charts
Graphs
Text Charts
Tables
Diagrams and Illustrations
Maps
Photographs
Visual Design Principles
Preview and
Presentation software has made it possible for speakers
Highlight to use a dazzling array of graphics, fonts, colors, and
other visual elements as well as sound effects. At first,
– include only the it’s tempting to use them all. Resist that temptation. A
most important and fireworks background can overpower your message. An
under-the-sea template can drown your words. More
most memorable often than not, a simple slide will be much more
components of your effective and memorable than a complex one. The
following recommendations apply to almost all types of
message presentation aids:
Visual Design Principles
Headline your Visuals
– let your message head the chart to reduce misunderstanding
Visual Design Principles
Exercise Restraint
Use key words/phrases, not paragraphs.
One point on each slide
Follow the six-by-six rule.
Limit the number of presentation aids.
Visual Design Principles
Create an Overall Look Choose Readable Fonts – As a general rule, never use more than
two different fonts. Too many fonts look amateurish. As much as
◦ readable fonts and type sizes you may be tempted, avoid fancy but difficult-to-read fonts.
You are better off choosing common type faces such as Arial or
◦ suitable colors Times New Roman rather than fancy fonts such as Algerian or
◦ appropriate templates Brush Script. Also remember the following:
◦ appropriate graphics AVOID TEXT SET IN ALL CAPITALS. NOT ONLY DOES
IT TAKE MORE SPACE, BUT IT TAKES MORE TIME TO
◦ appropriate sounds READ THAT TEXT SET IN LOWERCASE. IN ADDITION
TO BEING MORE DIFFICULT TO READ, CAPITAL
LETTERS MAY BE INTERPRETED AS “SHOUTING” AT
YOUR AUDIENCE RATHER THAN AS EMPHASIZING
AN IMPORTANT WORD OR POINT.
Visual Design Principles
Build Sequentially
- use “progressive disclosure” when appropriate
Handling your communication aids
◦ Display a slide to be read twice
◦ Avoid long pauses between slides.
◦ Reveal a slide when ready.
◦ Focus: audience; not the aids
◦ Be ready for possible tech problems