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Etika Bisnis: Studi Kasus Traidos Bank

The document discusses ethics principles in business using the case study of Traidos Bank in the UK. It summarizes the principles of utilitarianism, rights and justice, ethics of care, and moral reasoning. It then presents the case of Traidos Bank, which positions itself as an ethical and sustainable bank, and its partnership with Roche for drug trials. Key ethical issues discussed include utilitarianism vs rights, the right to life, freedom of choice, and whether Traidos Bank's ethical standards are set too high.

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125 views15 pages

Etika Bisnis: Studi Kasus Traidos Bank

The document discusses ethics principles in business using the case study of Traidos Bank in the UK. It summarizes the principles of utilitarianism, rights and justice, ethics of care, and moral reasoning. It then presents the case of Traidos Bank, which positions itself as an ethical and sustainable bank, and its partnership with Roche for drug trials. Key ethical issues discussed include utilitarianism vs rights, the right to life, freedom of choice, and whether Traidos Bank's ethical standards are set too high.

Uploaded by

raja
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

PRINSIP-PRINSIP ETIKA DALAM BISNIS

STUDI KASUS TRAIDOS BANK-UK

Let’s Begin Now!

PRESENTED BY:
ABDULLAH LATHIF E. HABIBY
AGNES HARTANTI

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1
1 Utilitarianisme

2 Hak dan Keadilan

Table of 3 Keadilan dan Kesamaan

Etika Perhatian
Contents
4

5 Dasar Penalaran Moral

6 Case Traidos Bank

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2
UTILITARIANISME

COST

BENEFIT

HAMBATAN

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3
HAK DAN KEWAJIBAN
This slide is not defined by slide master

NEGATIVE

POSITIF

KONTRAKTUAL

MORAL DASAR KANT

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4
KEADILAN DAN KESAMAAN

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5
ETIKA PERHATIAN

Others Perhatian

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6
DASAR PENALARAN MORAL

UTILITARIAN

MORAL PERHATIAN

HAK

KEADILAN

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7
CASE: TRAIDOS BANK
Pemaparan Kasus
Traidos Bank & Roche

• Ethical & Sustainable Bank


Traidos Bank • 6 Prinsip

• Best Performing 50%


Roche
• Pedoman Uji Klinis Etis & Transparan

Qualified

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9
Isu Etika
Nonton yuk??!!
Utilitarianism Vs Right
Alt 1 Alt 2

• 1,4 M Penduduk • Potensi pasar hilang


• VoA: 10.000 Operasi
Ekonomi • Others: China
60.000 VS Eropa
63.000

• Angka keberhasilan • Mengabaikan Pasien


operasi dan harapan
Sosial-Moral hidup meningkat
Utilitarianism Vs Right

Hak Hidup

Freedom of Choice
Is it ethical for Roche to continue?

Standar
Etis Uji
Klinis

CellCept
is NOT Tidak Standar Traidos Roche
Pemilihan
the Only
One Etis Pemasok

Isu HAM
Wajar Terlalu Tinggi

Jargon Traidos Bank adalah “The


World Leading Ethical and Penerapan yang Kaku
Sustainable Bank”

Traidos Bank Memiliki 6 Prinsip Membatasi Ruang Gerak

Nama Baik Perusahaan Ex: Manufaktur & Pertambangan

Are Traidos Bank’s Ethical Standards Set Too High?


Thank You!

Any Questions?

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