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Renault Duster's Impact on Indian Market

Renault first entered the Indian market through a joint venture with Mahindra & Mahindra and set up a large factory near Chennai. In 2012, Renault launched the Duster compact SUV in India, which fueled the growth of the compact SUV segment, grabbing 23% market share within its first year. The Duster was so successful that Renault had to triple production within months, and it now accounts for 86% of Renault's Indian production.

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Pranavi Paul Pandey
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5 views4 pages

Renault Duster's Impact on Indian Market

Renault first entered the Indian market through a joint venture with Mahindra & Mahindra and set up a large factory near Chennai. In 2012, Renault launched the Duster compact SUV in India, which fueled the growth of the compact SUV segment, grabbing 23% market share within its first year. The Duster was so successful that Renault had to triple production within months, and it now accounts for 86% of Renault's Indian production.

Uploaded by

Pranavi Paul Pandey
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd

GROUP - 7

INTRODUCTION
• Renault first entered India through a joint venture
with Mahindra & Mahindra.
• It set up a Rs 4,500 crore factory at Oragadam
near Chennai along with its global partner Nissan
Motor Company.
• It launched premium sedan Fluence in May 2011
and premium SUV Koleos that September.
• Its next offering was the Pulse, a compact car
launched in January 2012.
DUSTER IN INDIA
• Renault Duster was first launched in 2012.
• It fuelled the segment of compact SUVs and
grabbed a 23 per cent market share within a
year.
• The Duster's success was such that Renault
had to triple production within months of its
launch.
• The Duster today accounts for 86 per cent of
Renault India's production.
DUSTER IN INDIA

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