WRITING NEGATIVE MESSAGE
NEGATIVE MESSAGE
“A negative message is a message written to convey an
unpleasant and unfavorable information without provoking the
annoyance of the reader.”
What are the goals or purpose of negative message?
To convey the bad news
To gain acceptance for it
To maintain as much good will as possible
To maintain a good image for our future correspondence on the
matter, if appropriate.
APPROACHES
There are basically
two approaches
Direct approach: State the bad Indirect approach
News first. • Begin with a buffer
• State the bad news • Provide reasons and
• Give reason information
• End with a positive close • State the bad news
• Close with confidence
INDIRECT APPROACH
The buffer
A neutral or positive, non- controversial statement closely related to
the points of the message establishing common ground with the
leader.
Thanks
Respectful
Relevant to situation or events
Neutral (implying neither Yes or No)
Providing Smooth transition to the reason.
Examples : Appreciation, Agreement, Cooperation
RESEARCH AND ADDITIONAL
INFORMATION
Lead the reader to your conclusion Before you
stay it straight out
Maintain focus on the issues at and defuse the
emotion
Provide enough details but be concise
Avoid hiding behind company policy but provide a
reasonable expectation
CLEAR STATEMENT OF THE BAD NEWS
De-emphasize the bad News: Present it Shortly, in the middle of
sentence or paragraph.
Use a conditional to provide an alternative.
Emphasize what you can do or have done, rather than what you
cannot do.
CLOSE ON A POSITIVE NOTE
Express best wishes sincerely.
Be optimistic about the future.
Don’t show any doubt about keeping the person as a customer