AAiT
Center of Biomedical Engineering
Course Title: Biomedical Design I
Course code: BMED-4261
2018/19 A.Y
Semester I
Prepared By: Biruk Abraham
1
s
Chapter one
1. INTRODUCTION
Product design and
development
What is product?
“Product is something sold by an
enterprise to its customers.”
Product development?
“A product development is a set of
activities beginning with perception
of a market opportunity ending in
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the production, sale
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Engineering delivery
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Characteristics of a Successful
product development
What is success for profit
organization.
How can we measure
profitability?
Five dimensions used to measure
the performance of a product
development effort are:
Product quality
Product cost
Development time
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Who designs and develops a
product?
Product development is an
interdisciplinary activity.
Marketing (interaction b/n
the firm and its customers).
Design (define the physical
form of the product).
Manufacturing (designing,
operating and/or
coordination of
production system).
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Product Development team
Project team: a collection of
individuals developing a
product.
Project team can have core
team and extended team.
Core team is usually small in
number.
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Product Development
team
Figure: Composition of a product
development tem for an electromechanical
product of modest
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Duration and cost of product
development
Less than 1 year----------very few
products.
Many---------- from 3 to 5 years.
Some take as long as 10 years.
Development cost is directly
related to
Number of peoples involved in
the project tem
Duration of the project.
Fixed costs (tooling
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The Challenges of Product
Development
Trade-offs
Dynamics
Details
Time pressure
Economics
Creation
Satisfaction of societal and
individual needs
Time delivery AAiT
Team spirit
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Organizational realities
Lack of empowerment of the
team.
Functional allegiances
transcending project goals.
Inadequate resources.
Lack of cross functional
representations in the project
teams.
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2. Development
Processes and
Organizations
A process is a sequence of steps
that transforms a set of inputs
into a set of outputs.
A product development process
is the sequence of steps or
activities that an enterprise
employs to conceive, design and
commercialize a product.
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Advantages of a well
defined development
process
Quality assurance
Coordination
Planning
Management
Improvement
The generic product development
process consists of six phases.
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Figure: the generic product
development process.
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The six generic product
development processes
1. Planning
2. Concept development
3. System level design
4. Detail design
5. Testing and refinement
6. Production ramp-up
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1. Planning
“Phase zero”
Precedes project approval &
launch of actual product
development.
Opportunity identification
Corporate strategy
Assessment of technology
development
Market objectives
Project missionAAiTstatement.
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(output)
Concept development
2.
Need of target market is
identified.
Alternative product concepts
are generated and evaluated.
Further development of one or
more concepts.
“Concept is a description of the
form, function and features of a
product.”
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3. System level design
Involves
Definition of product
architecture.
Decomposition of a product
into subsystems and
components.
preliminary analysis of
components.
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4. Detail Design
Involves:
Complete specification of the
geometry, material and
tolerances of mating parts.
Identification of standard
parts to be purchased.
NB. The issue of material
selection, production cost and
robust performance are
finalized at thisAAiT
phase.
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5. Testing and refinement
Development of
Early stage (alpha) prototype.
Later (beta) prototypes.
6. Production ramp-up
Product is made using the
intended production system.
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Concept Development : the
front-end process
It involves the following
activities:
Identifying customer needs.
Establishing target
specification.
Concept generation.
Concept selection.
Concept testing.
Setting final specification.
Project planning.
Economic AAiT
analysis.
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Adapting the Generic Product
Development Process
Market- pull product.
Technology push products.
Platform products.
Process intensive products.
Customized products.
High risk products.
Quick build products and
Complex systems.
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Product development process
flows
Product development process
flow for
o Market pull
o Technology push
o Platform
o Process intensive
o Customized and AAiT
o High risk products
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o Detail design, prototyping and
test activities are repeated a
number of times.
o Is used for quick build products.
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o Process flow diagram for a
complex product.
Product Development
Organizations
Reading assignment!!
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