Scribd
Upload
3 views25 pages

Understanding Network Roles and Importance

The document discusses different network roles including connectors, isolates, influencers, brokers, and coordinators. It describes how connectors link many people together, isolates have few connections, influencers can indirectly reach many others, brokers connect disconnected groups, and coordinators share information within their group. It also explains structural holes and how people who bridge different groups can gain advantages by transferring information. Finally, it outlines the importance of networking for students, in politics, medicine, business, making contacts, finding common interests, opportunities for businesses, and increasing global connectivity.

Uploaded by

charlene
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
3 views25 pages

Understanding Network Roles and Importance

The document discusses different network roles including connectors, isolates, influencers, brokers, and coordinators. It describes how connectors link many people together, isolates have few connections, influencers can indirectly reach many others, brokers connect disconnected groups, and coordinators share information within their group. It also explains structural holes and how people who bridge different groups can gain advantages by transferring information. Finally, it outlines the importance of networking for students, in politics, medicine, business, making contacts, finding common interests, opportunities for businesses, and increasing global connectivity.

Uploaded by

charlene
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

NETWORK ROLES,

IMPORTANCE OF
NETWORKING
AND STRUCTURAL
NETWORK
ROLES
2
CONNECTORS OR
LIASIONS
• Connectors are people with many direct
connections. They often appear in the middle of
clusters and will have high in- and/or out-
degrees. Their network role can in some contexts
be seen as being due to popularity and in other
contexts due to over dependency.

3
4
Isolates or Lurker
• These are the people with no or just a single
connection. They are also called peripheral
nodes.

5
Influencers OR
GATEKEEPERS
• An influencer is someone that is closely connected
to the remaining network.
The role is closely related to the broker’s role as an
influencer, perhaps through others, can reach even
peripheral people.

6
7
Brokers or
Bridge
• A broker is an employee that ties together
disconnected people. The broker either connects
whole groups of people or isolates to the remaining
social network.

8
9
Coordinator
• Connects people within the same group; moves
information around their group.

10
11
STRUCTURAL
HOLES
12
THE CONCEPT
• A concept from social network research, originally
developed by Ronald Stuart Burt
• Most social structures tend to be characterized by
dense clusters of strong connections, also known as
network closure.

13
THE CONCEPT
• An individual who acts as a mediator between two
or more closely connected groups of people could
gain important comparative advantages.

14
THE CONCEPT
• In particular, the position of a bridge between
distinct groups allows him or her to transfer or
gate keep valuable information from one group to
another.

15
Importance of
networking
16
FOR STUDENTS:
• Social networking tools have
had a profound impact on the
ways human beings of almost
all ages interact with one
another.

17
POLITICS:
• Social interaction creates opportunities
for individuals to gather information
about politics that allows them to live
beyond personal resource constraints,
thereby supporting the political activity
of many people.

18
MEDICAL FIELD:
• the use of social networks (SNs), have
led doctors to reconsider how to apply
the code of ethics that govern the
doctor–patient relationship and
maintain their professional behavior.

19
ECONOMY:
• The more business people get to know
social media and to learn how many
advantages using social media
channels have for their businesses, the
more viral its use becomes.

20
CONTACTS:
• Establishing relationships with others
can help you enhance your career.
Getting a job is generally a lot easier if
someone knows you and recommends
you.

21
INTEREST
• When you opt to participate in a
social network community, you can
pick and choose individuals whose
likes and dislikes are similar to yours
and build your network around those
commonalities.

22
GREAT OPPURTUNITES FOR
BUSINESS OWNERS
• Business owners and other types of
professional organizations can
connect with current customers, sell
their products and expand their reach
using social media.

23
connectivity
• Vast and wide connection among
different groups and people around the
world

24
THANK
YOU!
25

You might also like