Bangladesh University of Textiles
[Link] in Apparel Engineering Program, 7th Batch
Course Title: Advanced Apparel Manufacturing
Presentation
on
Product Development Strategy from Buyer
Perspective
Prepared by
[Link] Saaqib
AE: 2018-2-4-003
Submitted to:
• Dr. Md. Mashiur Rahman Khan
• Dean
• Faculty of Textile Fashion Design & apparel Engineering
What Is Product development?
Product development in broad terms may be defined as the
process of conceptualizing, designing, creating, producing,
introducing and delivering new products and services to
consumers (new product development) or improving on the
old (product improvements).
Objectives
1. To provide fresh user experience.
2. To address a need of the consumers
3. To provide solution to existing product in the market.
4. To increase market share thus increasing sales and profit.
Necessity
The sustenance and growth of the textile industry and by
extension the fashion industry depends greatly in the process of
product development as this is essentially its life-blood, for
reasons, the least of which is the dynamic and ever-changing
demands and trends which are characteristic of the industry -
consumer demands are in a constant state of flux. Therefore,
without the implementation of this all-important process by any
company in the industry, in two words: competitive
sustenance, it runs the risk of its activities quickly grinding to a
halt and possibly dying off.
Steps In Product Development
1. Generating the idea for a product or service.
2. Idea Screening
3. Testing the concept.
4. Business & market analysis for distribution
5. Product development
6. Commercialization.
Product Development for a Basic
Garment
Step-1: Buyer Meeting
The factors mainly
considered are:
1. The season
2. The target market
3. The garment design
4. Budget
[Link]:
Spring/Summer/Fall—
Lighter/ Heavier Fabric
2. The target market
Fast Fashion / Slow Fashion
Market
3. The Garment design
Classic Design /
Contemporary Design
Regular / Fashionable
accessories
4. Budget
Depending on the above
factors choose a budget for
the garment
Step-2 : Designing
Factors to consider:
1. Fabrication
Fabric type / weight /
drape/ hand feel /
shrinkage
2. Size specification
/Standard Body
Measurement
3. Pattern making
Basic Block / Working
Pattern
4. Accessories selection
Button/ Rivet/ Zipper /
Sewing thread etc.
Step-3: Developing a Tech Pack
Include:
Product identification number
Size Chart
Sample size & colour
Material Name & Specification
Design
Colour combination
Placement of parts &
components.
Wash
Finishing
How to develop a Tech Pack
Step-4: Salesman sample
Development
Also known as SMS sample in many buying houses.
Sample made in advance of a season or two by buyer to
forecast the sale of a garment or its market interest.
Mainly made by the manufacturers.
Buyer normally pay 4-5 times of the actual price of the
salesman sample due to the shipment difficulties of the small
accessories amount & high production cost in sampling
section.
Step-5: Initial Costing
Depending on the salesman sample an initial costing is
created by buyer for that specific garment.
That costing is saved for future reference if the salesman
sample goes for production in the near future.
The initial costing works as a benchmark for the buyer for
finalizing the production cost fot bulk order.
Step-6 : Store All the Data
Store all the data gathered in the above process.
Keep every approval & design from this process for future
reference.
Depending on this process place order to manufacturer/
vendor.