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Store Layout Strategies for Retailers

The document discusses store layout types. It describes grid, free form, curving/loop, and spine layouts. The grid layout facilitates planned shopping with products arranged along aisles. Free form increases browsing time but is costlier. The curving/loop design directs customers through the store exposing them to more products. The spine layout features a main central aisle with departments branching off on either side, and is used by medium-sized specialty stores. Store layout is important for retailers to design a customer-friendly interior arrangement of merchandise.

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ayush mehra
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22 views12 pages

Store Layout Strategies for Retailers

The document discusses store layout types. It describes grid, free form, curving/loop, and spine layouts. The grid layout facilitates planned shopping with products arranged along aisles. Free form increases browsing time but is costlier. The curving/loop design directs customers through the store exposing them to more products. The spine layout features a main central aisle with departments branching off on either side, and is used by medium-sized specialty stores. Store layout is important for retailers to design a customer-friendly interior arrangement of merchandise.

Uploaded by

ayush mehra
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Store Layout

Presented by,
Yogesh Kumar Mehroliya
MBA-IB, 2nd yr(4th sem)
Roll No-21
What do you mean by Store
Layout??
 Store layout refers to the interior retail
store arrangements of departments or
groupings of merchandise. It is important
for retailers to evolve a customer-friendly
layout.
Objectives of Store Layout
 Critical issues retailers consider in
designing a store
 Advantages/Disadvantages of alternative
store layout
 How is store floor space assigned to
merchandise and department
 Best techniques for merchandise
presentation
Types of Store Layout
 Grid (Straight) Design :
It facilitates planned shopping behaviour so that
customers can easily locate products on their shopping
list.
Offerings positioned along aisles in a repetitive
pattern.
Cost efficient, less wasted space, all aisles are of same
width..
For ex- supermarkets, drug stores etc.
 Free Form :
It increases the time that consumers are willing
to spend in store.
Fixtures and aisles are placed asymmetrically.
No well defined traffic pattern
Role of sales people on retail floor becomes
crucial.
Free-form proves costlier in terms of high
probability of thefts.
For ex- small speciality stores, departments of
large retail stores.
 Curving/Loop (Racetrack) Design
Major customer aisle(s) begins at entrance, loops
through the store (usually in shape of circle,
square or rectangle) and returns customer to
front of store.
To direct customers through the stores, aisles
must be defined by change in surface/color.
Exposes shoppers to the greatest possible
amount of merchandise by encouraging browsing
and cross-shopping.
 Spine Layout
Variation of grid, loop and free-form layouts.
Based on single main aisle running from the
front to the back of the store (transporting
customers in both directions).
On either side of spine, merchandise
departments branch off toward the back or side
walls.
Heavily used by medium-sized specialty stores
ranging from 2,000 – 10,000 square feet.
In fashion stores the spine is often subtly offset
by a change in floor coloring or surface and is
not perceived as an aisle

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