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Logos and Culture Jamming Techniques

The document discusses two topics: types of logos and culture jamming. It defines culture jamming as tactics used by anti-consumerist movements to disrupt media culture and expose questionable political assumptions behind commercial culture. Some tactics mentioned are re-figuring logos and product images to challenge ideas of "what's cool". The document also lists types of culture jamming such as hashtag flipping, shopdropping, billboard hacking, and subvertising.

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Will Kurlinkus
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4 views10 pages

Logos and Culture Jamming Techniques

The document discusses two topics: types of logos and culture jamming. It defines culture jamming as tactics used by anti-consumerist movements to disrupt media culture and expose questionable political assumptions behind commercial culture. Some tactics mentioned are re-figuring logos and product images to challenge ideas of "what's cool". The document also lists types of culture jamming such as hashtag flipping, shopdropping, billboard hacking, and subvertising.

Uploaded by

Will Kurlinkus
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Logos and Jamming

English 3183
Types of Logos
1. Symbols and Icons: 1. Combination Mark

2. Wordmarks
2. Emblems

1. Lettermarks
1. Consider abstracts and metaphors.
Use Google Image Search to Create a
Mood Board
2. Initials: How do they relate to your abstract
concept. Consider tone: Clean, vintage, script,
playful? Use [Link]
3. Basic Shapes: Reduce and simplify. Take an image you
like and overlay lines and circles over it. You don't have to
have everything in your logo. Keep it simple and abstract.
4. Draw at least 20 different ideas. Quick
rough. Fast as possible don't worry.
Culture jamming (sometimes guerrilla
communication) is a tactic used by
many anti-consumerist social
movements to disrupt or subvert media
culture. Many culture jams are intended
to expose questionable political
assumptions behind commercial
culture. Tactics include re-figuring
logos, fashion statements, and product
images as a means to challenge the idea
of “what's cool” Culture jamming often
entails using mass media to produce
ironic or satirical commentary about
itself, commonly using the original
medium's communication method.

Culture Jamming
1. Good culture jammers
start with a specific
and local problem
rather than a witty
play on something.
2. Then they think about
how that problem is
expressed in real
world objects, logos,
institutions, etc.
3. Then they subvert that
pre-existing
expression in order to
call-attention to the
faulty logic behind it.

Culture Jamming
Hashtag Flipping Shopdropping

Billboard Hacking
Subvertising

Types of Culture Jamming


Guerilla Marketing

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