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Faber-Castell Brand Improvement Strategies

The analysis recommends that while Faber-Castell is a strong brand, it can improve in some areas such as focusing more on differentiating factors, improving esteem parameters like recommendations, and increasing knowledge of the brand to prevent problems from negativities. As a powerful brand, Faber-Castell should also try expanding into new categories to keep existing customers engaged and acquire more, and strengthen differentiation from competitors.

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Divyanshu Jain
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10 views1 page

Faber-Castell Brand Improvement Strategies

The analysis recommends that while Faber-Castell is a strong brand, it can improve in some areas such as focusing more on differentiating factors, improving esteem parameters like recommendations, and increasing knowledge of the brand to prevent problems from negativities. As a powerful brand, Faber-Castell should also try expanding into new categories to keep existing customers engaged and acquire more, and strengthen differentiation from competitors.

Uploaded by

Divyanshu Jain
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Recommendation

With our analysis we conclude that Faber-Castell is a power brand


but there are still few areas where it can improve upon such as:
Focus more on differentiating factors and right now
Aspiring Power Faber-Castell is competing more on relevance
(Differentiation & Relevance)

Brands Brands Focus on few esteem parameters like


recommendations etc. where it scored low compared
D D R E K to other factors
R E K
As knowledge is little higher then esteem which can
Brand Strength

New Fading go against Faber-Castell because consumer claims to


Brands K
know all about the company, which can lead to
D R E problems while dealing with negativities.
Eroding It scores low on size factor which is a strong
D R E K Brands differentiating factor
As it is a power brand it should try venturing into
Brand Stature different categories to keep its existing customers
(Esteem & Knowledge) engaging and to acquire more customers
Busy Binaifer should be our potential TG Though its highly engaging yet able to differentiate
with competitors marginally.

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