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WHAT IS TELECOMMUNICATION?
TELECOM MILESTONES
 OVERVIEW
INDIAN TELECOM SECTOR
 INDIAN TELECOM SECTOR

 TELEPHONY SUBSCRIBERS: 543.20 million(nov 09)

 Cell phones: 506.04 million (nov 09)
 Landlines: 37.16 million (nov 09)
 Teledensity: 46.32 (nov 09)
 Projected teledensity: 626 million(by 2010 end)

(as per TRAI report)

INDIAN TELECOM SECTOR
• Most vibrant sector with highest growth rate –
more than 60 lac customers are added every month
• Plethora of services
• Easier access/ availability
• Drastic reduction in tariff
• World class service
CURRENT SCENERIO
• The current world average
penetration for the
developing world is 6 lines
per 100 people and the
average for the world as a
whole is 10 lines per 100
people.
• In India it is roughly 46 lines
per 100 people, as of Sept
2009. There are about 40
million fixed lines and about
470 million wireless phones,
as of Sep 2009.
CURRENT SCENERIO
CURRENT SCENERIO
Major classes of services

• Fixed Copper, Optical Fibre, Wireless

• Mobile GSM and CDMA based

• Narrow band Voice, Internet, Fax

• Broad band High speed Internet, Video

 Major Players in different segments of
Indian telecom industry :
Basic Services Operators
MOBILE SERVICES GSM Services Operators
BSNL
Airtel
MTNL

Vodafone
Reliance

Idea
TTSL

Reliance

BSNL
Internet Services Operators

BSNL
CDMA Services Operators

MTNL Reliance

Reliance
TTSL
TTSL
BSNL

Airtel

12
GROWTH

&
OPPORTUNITIES
 GROWTH

3G TECHNOLOGY & HUMAN RESOURCES

MOBILE INTERVIEW

E-CONFERENCES

FILE TRANSFER

E-LEARNING & M-LEARNING

INDIAN TELECOM
Poised For Phenomenal
Growth
 PROFILES OFFERED
• Business Development Executive
• The Human Resources Management Trainee
• Sales Officer
• Marketing Executive
• Territory Sales Executive
• Key Accounts Manager
• Administrative Assistant
TELECOM COMPANIES
ON CAMPUS 2009
• Matrix is a International communication service provider, which
provides country specific sim cards for people travelling abroad
from India. This helps international travellers to minimize their
international roaming expenses and save cost.
 KEY STATISTICS
• Founded 1995
• Headquarters India
  • Website
• Industry Telecommunications [Link]
 
• Type Privately Held • Common Job Titles
  Business Development Exec
• Status Operating utive

• Company Size 700 employees • Median Age 24 years

 
• Gender Male 79%
Female 21%
 PROFILES OFFERED
• Popular Profiles At Matrix Cellular
• Business Analyst
• BDE-international Sales
• Business Development Executive
• Business Developer Executive
• Business Development Executive
Matrix 3G data cards offer instant access to the internet and corporate
applications when you are travelling abroad. Our international data card
gives you the freedom to work wherever and whenever you want.

3G data cards makes it simple to access emails, the internet and also engage
in video telephony at mobile broadband speeds. Plug in and use the fastest
available connection, at broadband speeds of up to 1.8 Mbps. Its advanced,
compact design is easy to use, and you can swap it between laptops for use
at work or on the move.
Matrix Cellular International Services UK Ltd
provides mobile and data communication services
for bulk buyers such as mobile rental companies,
event organizers and telecom vendors. For further
details, refer to B2B Solutions under the Services
section.
• Enjoy post-paid talk plans and forget about call rates. Become a new Vodafone
post-paid customer with Matrix.
• Matrix is associated with one of the most dynamic and efficient networks in
India – Vodafone Essar. We provide local post-paid mobile services,
BlackBerry® solutions and data connections for Delhi and the National Capital
Region.
• Our post-paid connections come with all the facilities namely, national and
international roaming, data cards, GPRS and other value-added services. That’s
not all! You get access to 24x7 toll free customer care, buy handsets at
competitive rates, get a dedicated Account Manager, activate value added
services at minimal time and enjoy many more conveniences.
• Matrix 3G data cards offer instant access to the internet and corporate
applications when you are travelling abroad. Our international data card gives
you the freedom to work wherever and whenever you want.
• Our 3G data cards makes it simple to access emails, the internet and also engage
in video telephony at mobile broadband speeds. Plug in and use the fastest
available connection, at broadband speeds of up to 1.8 Mbps. Its advanced,
compact design is easy to use, and you can swap it between laptops for use at
work or on the move.
DEPARTMENTS
 DEPARTMENTS
Matrix Cellular is a major player in the field of domestic and international mobile phone, data
and radio services; all of which are provided by the following departments:

Customer care handles complaints and queries as well as coordinates the activations and
deactivations of various value-added services offered by Matrix.

Marketing endeavors to make aware of the ‘Brand Matrix’ , various products and services on
offer, collateral benefits, details of mutual alliances contracted by Matrix with other service
providers like airlines, banks and so on with the purpose of providing value to our customers.

Accounts and Billing handles the finances of the company, ensures timely auditing, tax-
related issues, and maintains accuracy and updating of all customer accounts. Timely delivery
of bills and handling of the received payments constitute a major part of the department
profile.
 DEPARTMENTS
• Credit Control deals with collection of dues from our clients.
• Stocks handles inventory levels of phones, SIM/ 3G data cards and
wireless sets and coordinates with the dealers.
 
• IT team  oversees all communications infrastructure including network
access configuration, setting up of workstations, and assigning access
rights at various levels to key personnel within the company.
• Human Resources deals with internal marketing, recruitment, training
and retaining of staff and initiatives for the employees.

• Administration looks after all aspects of Company's administration

and support and coordinates all liaison work. The team also provides
support to all the departments to ensure their smooth functioning.
 JOB DESCRIPTION
• BUSINESS DEVELOPMENT EXECUTIVE
JOB FUNCTION : Sales/Business Development
Specialization : Corporate Sales, International Business
Industry : Telecom
Qualification : School & Graduation - Any Graduate
Experience : 1 -4
Level : Junior - Executive, Assistant
Location : Delhi, METROS (Delhi/NCR), HARYANA (Gurgaon)
Key Skills : SALES , BUSINESS DEVELOPMENT EXECUTIVE , BDE ,
MARKETING , MBA , SALES

• JOB DESCRIPTION :

Business Development Executives required for "Matrix Cellular

(International )Services Pvt. Ltd."

The candidate should come with following skill sets.

1 .Graduate with 1-2 yrs experience in sales
2 .Preference to MBA in Sales & Marketing
3. Well Conversant in English
 PROFILE DESCRIPTION
• Achieve the Decided Sales Targets
• · Meet the sales target set by the division
• Ensure Exceptional Customer Service and Account Maintenance
• · Ensure timely follow up with the customers to ensure retention
• · Attend to customer complaints immediately and try resolving them on priority basis
• · Ensure prompt follow up on customer enquiry and leads generated
• · Promote the entire range of products and service offerings
• Maintain Updated Sales Records
• · Ensure timely maintenance of reports and feedback on status arising out of received
leads
• Partner and Assist in the Marketing Activities of the Division
• Coordinate the various marketing events/road shows with other BDEs, Assistant
Enhance and Improve Product Knowledge
• Acquire complete/in-depth product knowledge of all products and services
• Develop knowledge of competitor products and be aware of offerings Manager and
the achievement of the sales target as per defined targets
• Marketing Department
• % of revenues from new business
• % of retention of corporate customers
PROFILE OFFERED- JIMS
• Business Development
Executive &
• Sr. Business Development
• Rs.20000 - Rs.25000 PER
MONTH MARKETING/FINANCE
• WELCOME TO A
WORLD OF
OPPORTUNITIES

• Calling Planning,
• Design and
Optimisation
professionals to enter
our world of endless
opportunities....
• Ericsson is the world’s leading provider of technology and services to
telecom operators. A leader in 2G, 3G & 4G mobile technologies, we
provide support for networks & services with over 1 billion subscribers and
have a leading position in managed services.

Global Services Delivery Centre - India, serves customers globally and

across different technologies and domain. We are looking for seasoned
Planning, Design & Optimisation professionals to be based out of its remote
delivery centre in NOIDA. The function will be working on
GSM/CDMA/WCDMA technologies serving some of the biggest global
operators, and, will be responsible for -
• Life cycle management & evolution of telecom networks
• Ensuring high Grade of Service through detailed analysis of network
performance
• Impact analysis of software releases in the network
• Dimensioning and capacity planning based on traffic trends
• India represents a very important country on the Ericsson map. Ericsson has been
associated with the Indian telecommunications industry for more than a century.
Way back in 1903, the company supplied its first product to India - Manual
switchboards to the Government. Since then, Ericsson has contributed in just about
every facet of telecommunications in India.

• Today, Ericsson operates as a Market Unit in this Region and overseas operations for
India, Sri Lanka, Nepal, Bhutan & Maldives. Headquartered at Gurgaon, Ericsson
today has approx 4000 team members & 24 offices within the Market Unit. From basic
telephony, intelligent networks, datacom and the most advanced telecom integration
and services to mobile office applications and multimedia communications, Ericsson
offers a complete spectrum of telecom solutions in India. Ericsson has played a major
role in spreading the cellular revolution in the region. Ericsson today has a market
share of approximately 40% of the GSM market in India.
 ERICSSON
• Further to this, Ericsson has seen a tremendous growth during the last couple of years in
the field of Multi Media Solutions particularly Charging & Mediation.
• Leveraging on this success, Ericsson plans to quickly expand its Services Business by offering
Hosting and Network Management Services to other customers in the Market Unit.
• Ericssons' production facility at Jaipur, manufactures Radio Base Stations & Switching equipment.
The Facility also manufactures Broadband (DSLAM) equipment & is involved in production and
testing of Digital Transit Exchange (DTAX) for Public and Private sector operators.
• The Market Unit, on behalf of the Global R&D organisation is also carrying out software R&D
activities in the areas of IN and Charging at Gurgaon and Chennai. It also hosts a Global Service
Delivery Centre (GSDC) comprising of System Integration Competence Centre (SICC) & Global
Network Operations Centre (G-NOC), at Gurgaon. SICC provides integration capabilities for complex
telecom projects to Ericsson’s global customers and G-NOC supports network management not
only for Indian operators but also customers aboard.
• Ericsson will continue it’s commitment to partner in progress by bringing the latest telecom
technologies into the region and setting the standards for the industry. To catapult our growth
story into the next orbit, we invite high achievers to contribute to our business in India. Our
positions are open for multiple locations.
 PROFILE OFFERED- JIMS
• Hr management trainee
• Rs.12000+750 per month
 T
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 FUTURE TRENDS
• further liberalization,
• Increase in the Spectrum.
• Consolidation of the smaller
players.
• convergence of technologies
& the ability of private
players to offer it to the
market faster than the
incumbent operator.
Year End Analysis : Forecasting 2010
• The year 2009 was filled with panic that the recession would affect the Indian
telecom industry too, though we had predicted otherwise. In FY 2008-09,
equipment vendors' revenue grew by 20% (Rs 1,14,526.9 crore) defying the
recession. Service providers' revenue also grew by 20.7% (Rs 157,542 crore)
almost equal to the growth of FY 2007-08.
• The year was certainly an eventful one in many ways, changing the market
dynamics for operators and equipment vendors altogether. Rajat Mukarji,
chief corporate affairs officer, Idea Cellular observes, "The year gone by was
highlighted by important events such as new operators entering the market,
price wars due to overcapacity, further decline of ARPUs due to dual SIM
usage, delay in spectrum allocation and 3G auction, etc, changing the market
dynamics. Due to the intense tariff war, price is reaching an unsustainable
level for network operators. The year also saw urban areas achieving 100%
teledensity
RECESSION ON TELECOM
• It is true that almost all the verticals felt the heat of the sweeping global recession,
but the telecom industry showed resilience. As Jayant K Rastogi, country head &
area sales director, Indian subcontinent, Enterprise Mobility, Motorola says,
actually there was no impact of recession on the Indian telecom industry; it was
only a sentiment that hit the industry and companies adapted various reactionary
and precautionary measures, cost-cutting being the overused measure. In fact,
many milestones were witnessed by the industry in 2009.
• A Nokia spokesperson says, "Telecom is perhaps one of the sectors that defied the
magnified impact of the global slowdown in India. In fact, we have surpassed the
500 mn subscriber mark, and seen increased consumer propensity to experience
services. The mobile Internet growth has nearly doubled. We have also witnessed
foreign investments to the tune of Rs 9,815 crore during April-October 2009 in the
sector and robust local manufacturing growth. For a lot of companies including
Nokia, local manufacturing facilities are emerging as global hubs." While the
slowdown might have dampened immediate infrastructure expansion plans for
some, at an overall level, the industry has enjoyed significant growth in India.
 TRENDS 2010

In our forecast on the trends and expectations in 2009, only two things did not happen;
number portability and full-fledged 3G, thanks to the government's slow action on these
fronts. But in 2010, MNP will get implemented for sure, and 3G is set to become a reality too.
As Dileep Kumar of ADC Krone says, the biggest disappointment has been the inability of the
government to translate the interest around 3G into a reality falling behind China, Pakistan,
Sri Lanka and even countries like Vietnam. A Nokia spokesperson says, "We feel that 2010
will probably be the first year that the Indian telecom consumers will experience 3G, and we
are looking forward to building the necessary ecosystem and keeping it ready by the time 3G
services are rolled out."
 TRENDS 2010
• Thus, 2010 will be a significant one for the Indian telecom industry, but not
without challenges. The huge challenge in front of the operator now is declining
ARPUs. In the current scenario, the margins and return indicators may come under
pressure as ARPUs continue to fall. According to Gartner, the revenue per voice
connection will continue to fall as consumers carefully watch their spendings.
• Consumer cost-saving pressure should lessen in 2010, and we expect voice revenue
to decline by approximately 5% each year thereafter. Also, competition will be
intensified among operators with market liberalization and new entrants. But, for
the new entrants doing business may not be easy and they should be capable of
rolling out in shorter time. A longer rollout time could mean loss of substantial
market share to other operators.
• In a nutshell, it is clear that quality of service will take center stage and the
proverbial 'customer is the king' will be witnessed once again. The result is: more
services, more quality, but with less cost for customers. But for operators, it will be
a challenging task to offer this deadly package to their customers. Vendors will
also gain as network operators will be forced to strengthen their infrastructure and
add new technologies.
INTERNATIONAL CONFERENCE
 THEY CAME TOGETHER
• Department of Telecommunications (DOT), Govt. of India jointly with
Federation of Indian Chambers of Commerce and Industry (FICCI) will hold
the INDIA TELECOM 2009 at Pragati Maidan, for three days from 3rd - 5th
December 2009, New Delhi, India. This is the Fourth Edition in this series
since the first was held in December 2006.

• The two-day conference of India Telecom 2008 had participation from over
52 International and National Speakers and was well attended by 500
Delegates (International & National). The program, discussed new growth
drivers that are revolutionizing the telecom sector in India and around the
world and focused on opportunities and challenges in providing seamless
connectivity to rural India. The conference with the focus on ‘Connecting
Rural India’ had various theme based sessions on Economic & Social
Development in Rural India, Broadband for All, Strategy & New Business
Approaches, Value Added Services & Content Management and Regulatory
& Policy Environment.
 EVENT HIGHLIGHTS
• CEO's Forum
• Open House on Regulatory and Policy Issues
• Foreign National Pavilions
• Thematic Conference Sessions
• State Pavilion
• Open House on Regulatory & policy Issues
• Special Address on Telecom for Inclusive Growth by Dr. A P J Abdul Kalam, Ex-
President of India
• Conference Sessions led by International & National Experts of IT & Telecom
Sector.
• Focus on the Technology Development & Advancement in the Telecom Sector.
• Ample Business Opportunities knocking for Service Providers, Equipment
Suppliers, Component, Manufacturers, Hardware & Software Solution Providers.
• Platform for Policy Makers, Regulators, Operators, Manufacturers etc
• Vast Digital Opportunities
 As a key participant helping to drive
Telecom Sector growth
• Showcase the latest products, formulation and
capabilities.
• Opportunities for transfer of technology, setting up of
R&D base with International firms.
• Joint ventures, collaborations and investment
opportunities.
• Supply of machineries, process control equipments,
projects
and services etc.
• One-to-one business meetings and networking
opportunities.
GOVERNMENT’S
ROLE
 INDIA HAS
DONE IT.
IN
TELECOM

CAN DO
EVERYWHERE!
THANK YOU
BY :
MANICA TEWATIA
PRACHI SHARMA
RAINA KHANUJA
SHILPA GOEL
SURBHI PANESAR