BUSINESS
COMMUNICATION
Presented to: Major Javed
Group Members
Bilal Tayyab
Abdul Rehman
Waqas Hazir
Hafiz Faheem Akram
Introduction
What is communication?
The Oxford Dictionary defines communication as the
action of exchanging information or ideas.
By George Terry Communication is an exchange of
facts, ideas, opinions or emotions by two or more
persons
Importance of Business Communication
Business communication:
Is a process of exchanging information for the purpose of
conducting, expanding and promoting business.
Job Satisfaction
Prompt Decision
Career Builder
Key To Success
Importance of communication:
Smooth working of business firm:
Effective communication is necessary for the
successful and smooth working of a business.
Helps in management:
Effective communication helps in planning different
programs and controlling the activities of individual
and departments.
Maximum production and minimum cost:
Everyone wants to get maximum output at the
minimum cost. its requires an effective internal
communication system.
Building human relation:
Communication is the two way traffic which helps to
promote co operation and understanding between the
partners of an organization thus it help in building
good human relation.
Lifeblood of a organization:
Without communication an organization is lifeless
and its existence is in danger.
External parties and effective communication:
Communication is the essential not only for the
internal management if the organization but it also
helps contact with the outside word. Such contact
increases the goodwill of the firm. External parties can
be attracted by effective communication
The Role Of Communication In An Organization
Communication plays a very important role in an organization.
In fact, it is said to be the life wire of the organization.
Communication in an organization is inevitable.
The basic functions and roles of the management could not be
performed without communication
The effectiveness of an organization also depends on the success
of its meetings where goals to be achieved, targets to be met, and
activities to be carried out are ironed out and discussed
COMMUNICATION – THE LIFE-BLOOD OF A
BUSINESS ORGANIZATION
Communication may be defined as the transfer of a
message or information from one person to another or
a group of people for a common understanding. The
person who sends the information is called the sender
and the person who receives the information is
referred to as the receiver.
Communication in a business organization may take
various forms such as
Communication has its limitations depending on the
cultural environment in which a particular
organization is
Types of communication
Verbal Communication is a mode of communication that uses the uttering of words in
communicating to external contacts and employees. It includes feedback, instructions,
presentations, and telephone.
Nonverbal Communication is a mode of communication that uses body language and
other means of communicating without the use of uttering words. It includes body
language, expression, gestures, professional appearance, time or space.
Electronic Communication comprises different modes of communication out from the
traditional way. It includes e-mail, fax, teleconferencing and voicemail. This is used for
external contacts and for people within the business organization.
Employment Communication is a mode of communication used for employees but
specifically for accepting applicants for a job. It includes application letter, follow-up
communications, interview and resumes.
Type of communications
Horizontal communication:
Information exchange between departments or functional units as means of
coordinating their activities.
Vertical communication:
Communication between one level of authority and another or within an
organization.
Upward communication:
Information flows from the lower levels to the upper levels.
Downward communication:
Information that goes from superiors to subordinates.
Type of communications
Diagonal communications:
In diagonal communication is that which is communicate with inter
department.
Mass communication:
It is a communication of journalism involving radio TV and newspaper.
Written Communication is a mode of communication that requires
writing in order to communicate. It includes letters, memos, proposals
and reports.
Meta communication:
Meta communication means different things in different levels. It is
important because people communicate on different levels.
Types of Communication Based on Style
and Purpose
Formal Communication
Formal communication includes all the instances where communication has
to occur in a set formal format. Typically this can include all sorts of business
communication or corporate communication. The style of communication in
this form is very formal and official. Official conferences, meetings and
written memos and corporate letters are used for communication.
Informal Communication
Informal communication includes instances of free unrestrained
communication between people who share a casual rapport with each other.
Informal communication requires two people to have a similar wavelength
and hence occurs between friends and family. Informal communication does
not have any rigid rules and guidelines
The Importance of Good Communication
Communication is simply a method of sending a
message from one person or group of persons to
another. It is of vital importance to a business because
it involves all the persons and organizations connected
with the business
Good communication will ensure that all these
persons and organizations understand the message
sent.
Bad communication will have exactly the opposite
effect. People will be confused by the message and less
likely to do what the business wants.
That is why good communication is so essential.
Convention of Meaning:
A fundamental principle of communication is that the symbols, the sender-
uses to communicate messages must have the same meaning in both sender’s
Barriers in effective communication
and receiver’s mind. Otherwise the process of communication will fail.
Miscommunication occurs because the words have both denotative and
connotative meaning.
Perception of Reality:
Every person has its own perception of reality. Perception of reality varies
from person to person.
Abstracting:
When we receive a message, we usually concentrate on some details and
neglect others. So it also creates miscommunication.
Inferring:
The process of making conclusions on the basis of assumptions and
observations is called inferring.
Values, Attitudes and Onions:
Our Response to a message is often influenced by our attitudes,
emotions and onions.
Emotions of anger can affect the meaning of a message
Closed Minds:
Some people make up their minds on certain facts and refuse to
change it. It is never easy to communicate with such people.
Sender’s Credibility:
To get favorable reaction the credibility in sender is very
important. An effective sender builds credibility by writing
and speaking in good manners.
Thinking:
Most of us speak between 80 to 160 words per minute. The
average thinking capacity of a person is up to 800wrods per
minute. The spare time found in thinking actually shit our
attention from actual fact.
Noise:
Noise is one of the greatest barrier to
[Link] accuracy speed and clarity of any
message.
Lack of Knowledge:
It is very difficult to communicate with the persons
who have different backgrounds.
Delivery:
The boring communication put listens to sleep or
cause them to loose interest’s it create problem in
effective communication.
How To Overcome Communication Barriers
Most of us desire to communicate effectively, but do
not have a keen appreciation of the barriers to be
faced. Because of these barriers, there is ample
opportunity for something to go wrong in any
communication.
The Noise Barrier
The Feedback Problem
The Mental Barrier
The Problem of Word Selection
The Time and Space Barriers
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