NETWORKING OBJECTIVES
Gather information
Gain introductions
Involvement
Discover opportunities
THE HIDDEN JOB MARKET
AND
YOUR MARKET ADVANTAGE
PRIMARY CONTACTS
AND
SECONDARY CONTACTS
PRIMARY CONTACTS
Colleagues, friends, neighbors, relatives
People for whom you have worked
Classmates, faculty, alumni
Professional acquaintances
Members, clubs, associations …
Officials of professional organizations
PRIMARY CONTACTS – Con’d
Speakers at meetings
Suppliers, customers, creditors
Editors/writers for trade journals
Chambers of commerce
Your Christmas card list
Your check book
SOME RESEARCH THOUGHTS
Read material about the company
Find out why they hire people
Study the annual report
Learn about possible job functions
Study job requirements
Ask about recruitment policies
Keep notes on each company
DECISION MAKERS
YOUR COLD CALL SCRIPT
Full name of person called
Name of person who referred you
Why you are calling
Why personal meeting can be helpful
Time (your time, their time)
Read, re-read, role-play
THE SECRETARY
Name
Dignity and respect
Mention mutual acquaintance
State nature of your call
Not looking for a job; only seeking advice
Work with the secretary directly when it is
not necessary to talk with the boss
Don’t ask to have the boss call you
Call early, call late
Thank the secretary
BE IN CONTROL
THE NETWORKING MEETING
Social amenities
Purpose of the meeting
Brief introduction
Strategy summary
Ask questions
Closure on joint items
QUESTIONS YOU MAY
WANT TO ASK
SOME DO’s
Ignore geography Maximize visibility
Ask for advice
Always ask for more
names
Stroke your source Send thank-you notes
Aim two levels above Call back
Refine objectives Promise to give
Use caution feedback
Value other person’s
Socialize time
SOME DON’Ts
Play hidden agenda games
Make contacts prematurely
Be impatient
Fail to seize every opportunities
Where that “Right” opportunity lies
Fail to listen
MANAGE YOUR COMPAIGN
Research
Telephone script
Resume
Listen
Be proactive
Stationery, business cards, 3x5 cards
Follow-up notes, phone calls
secretaries
KNOW WHAT YOU WANT
AND HOW TO ASK FOR IT
KNOW WHAT YOU HAVE TO GIVE
AND HOW TO GIVE IT
KNOW HOW TO LISTEN
AND WHAT TO LISTEN FOR
NAMES
When you meet someone, don’t rush
introductions
Repeat their names and associate them
with something that will make easy to
recall
Repeat your name a few times to help
others remember it
INVITE CONVERSATION
When asked “What do you do?”
answer succinctly
Explain in a way that shows what you do
and also encourages conversation.
Instead of “I’m in data processing,” say,”I
get the bugs out of the bills.”
BUSINESS CARDS ARE NOT
HANDBILLS
Don’t measure success by the number of
cards you hand out. Instead, pour your
energy into each conversation and
exchange cards when necessary
If you are offer something, a name or a
magazine article, do so. Then follow up on
it to build trust
NETWORK WITH COMETITORS
Get to know and trust competitors so you
can refer business that’s too small, too
big or too far away
Whether you are agree on a referral fee
or an IOU, everyone wins
YOUR NETWORKING SCORECARD
Did I meet new people?
Did I remember their names?
Did I introduce people to others?
Did I meet and talk with the event’s host?
Did I make myself visible?
Did I hand out or receive business cards?
Did I follow up within five days?
“THOSE WHO DO NOT SET GOALS
ARE DOOMED TO WORK FOR
THOSE WHO DO!”
SET GOALS!
…AND JUST DO IT!