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Conversion Rate Optimization Strategies

The document discusses conversion rate optimization which aims to increase the percentage of website visitors that complete a desired goal or conversion. It describes conversion rates as a metric that can be improved through A/B testing of elements like design, user experience, colors, aesthetics, forms, and tools to find problems, form hypotheses, and continually test and improve elements that impact conversion rates. The key to optimization is finding issues through analytics, testing solutions, and implementing changes to boost conversions.

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Soumya Khatua
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17 views10 pages

Conversion Rate Optimization Strategies

The document discusses conversion rate optimization which aims to increase the percentage of website visitors that complete a desired goal or conversion. It describes conversion rates as a metric that can be improved through A/B testing of elements like design, user experience, colors, aesthetics, forms, and tools to find problems, form hypotheses, and continually test and improve elements that impact conversion rates. The key to optimization is finding issues through analytics, testing solutions, and implementing changes to boost conversions.

Uploaded by

Soumya Khatua
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

CONVERSION RATE

OPTIMIZATION

BhavanaP - 108
CONVERSION OPTIMIZATION

System of increasing the % of visitors to a website that


CONVERT into customers.

CONVERSION = GOAL (A ball in the basket)

Conversion Rate:
Shots made/ shots taken
Goals completed/site traffic
Conversion paths
Straight Forward
Complex
NEGATIVELY AFFECTING PROBLEMS

Design Inefficiency
User experience flaws
Colour
Aesthetics
TIME TO TEST

A/B Testing: SplitTesting

Compare by showing the two variants (let's call themAandB) to


similar visitors at the same time.
The one that gives a better conversion rate WINS!!
TEST EVERYTHING
SYMBOLS
FORMS
TOOLS TO USE
INCREASE CONVERSION RATES

Step 1 Find the problem (Google Analytics)


Step 2 Form a hypothesis (Possible reasons keywords )
Load Time
Browser Accessibility
Mobile Friendliness
Imagery / Messaging / Calls to action / Interface Design

Step 3 Test (Visual Website Optimizer)

Step 4 Implement and Start Over

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