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Functions of Public Relations Explained

Public relations serves five key functions: 1) anticipating and interpreting public opinions and issues that could impact an organization; 2) counseling management on policy, actions, and communications; 3) conducting ongoing research and evaluation of communication programs to ensure public understanding of organizational aims; 4) planning and implementing efforts to influence public policy; and 5) managing resources needed to perform PR functions.

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3 views1 page

Functions of Public Relations Explained

Public relations serves five key functions: 1) anticipating and interpreting public opinions and issues that could impact an organization; 2) counseling management on policy, actions, and communications; 3) conducting ongoing research and evaluation of communication programs to ensure public understanding of organizational aims; 4) planning and implementing efforts to influence public policy; and 5) managing resources needed to perform PR functions.

Uploaded by

lifeis1enjoy
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd

functions of PR

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5.

Anticipating, analyzing and interpreting public


opinion, attitudes and issues which might impact, for
good or ill, on the operations and plans of the
organization.
Counseling management at all levels with
regard to policy decisions, courses of action and
communication.
Researching, conducting and evaluating, on a
continuing basis, programmes of action and
communication to achieve informed public
understanding necessary for the success of the
organization's aims.
Planning and implementing the organization's
efforts to influence or change public policy.
Managing the resources needed to perform the
functions of public relations.
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