T
R
A
M
L
L
WA
Presented By :NIVEDITA
NIKITA
AKSHAY
HARISH
(MMM- B)
INTRODUCTION
Established by Sam Walton, in1962.
Head
quarter in BENTONVILLE
Largest
retailer in world.
Largest
private Employer in U.S.
7,800
2
stores globally
million associates
Presence
Serves
in 16 countries,
176million customers every week.
HISTORY
Founded in 1967
Incorporated on October 31, 1969
Publicly traded on NYSE in 1970
First stock spilt occurred in May
1971 at a market price of $ 47
In 1988 the first walmart
Supercentre opened in Washington
Their Mission Statement
Dont have a formal mission statement
Most interested in the customers needs
The culture consists of :Respect for the individual
Service to our customers
Strive for excellence
If they did have a formal mission statement it would be
To provide quality products at an everyday low price
and with extended Customer servicealways.
Walmart @ INDIA
IN India Walmart has its
first store in Chandigarh.
It is the store with the
association of Bharti Group n
it is named Bharti Walmart.
Cash N Carry store
Research @ Banglore
Wal-Mart has created a Monopoly
Major
buyers for groceries & toys
Controls 38% of the market for
several goods
Manufacturers are forced to sell to
them at low prices
Achievements
It is the 1st largest company by Forbes 500
Walton
N Family is the in the top 10 richest
persons list
It
is the primary stock company in
NEWYORK STOCK EXCHANGE
Financials
Revenue US $ 421.849
Operating Income- US $ 25.542
Net IncomeUS $ 15.355
Total AssetsUS $ 180.663
Total equityUS $ 68.542
(All fig. are in billion ,2011)
Products
Family
appareaul
Health and beauty aids
Electronics
Toys
Lawn and Garden items
Jewels
Sporting items
House wares
Home furnishing
Automotive products
Pet supplies
Competitors
Target Niche marketing
Kmart (ERP), Supply-chain
Hy-Vee Price competitive
Costco
Tesco Limited resources
Carrefour Outside USA
Wal-Mart is a Discount Store
Cheap labor because the jobs are in China
China employees make 50 cents a hour i.e. $100 a month
Manufacturers a wide array of consumer goods
These goods, from clothing to electronics, can be bought
at low prices
HOW?
Coercing
Advantages
the eruption of information
technology & global economy.
Operates the largest satellite system in
the world.
Powerful retailers manipulate
production of goods to offshore.
How?
Wal-Mart
has mastered the :-
Process
of production,
Movement of goods,
Warehousing of goods,
Ensuring goods arrives
How?
on time
at the right place,
cheap price
Developed
in-house brands
Supply-chain efficiencies by working directly with
factories
How does Wal-Mart know what
consumers want?
Barcodes:
Reveals everything about
a product
Information about how often the
barcodes are purchased are relayed
to the manufactures from Wal-Mart
Hence,
the manufacturers are
dependent on Wal-Mart for demand
information
INTERNAL FACTOR
Why?
Wal-Mart wants to provide
consumers with quality
products & low prices
EXTERNAL FACTOR
Years since started
Why Not?
Americans
are consumers and workers
Americans may receive discounts for
quality goods but loose jobs in the process
Not only effects U.S but other countries
as well
Key External Factors
Opportunities
Agreement with Berkshire Hathaway, Inc.
acquired McLane Company, Inc.
Fortunes number one Most Admired Company
and largest company in nation
Worlds largest private satellite communication
systems
Ron Brown Corporate Leadership Award
Threats :-
Buy American policy
Target
A solution to the monopoly that Wal-Mart has
created
Wal-Mart Model of Employment
Low-wages
Low benefits
Low skill
Rapid job turnover