welcome
Industry outlook
A herbal is "a collection of descriptions of plants
put together for medicinal purposes.
Herbals were among the first literature produced
in ancient Egypt, china, India, and Europe as the
medical wisdom of the day accumulated
by herbalists, apothecaries and physicians
Herbal companies in India
GANGA CORPORATION
TURAB H V HERBALS (P) LTD
MEHTA TRADING COMPANY
SHREE BAIDYANATH AYURVED BHAWAN (P) LTD
COCHIN AYURVEDIC CENTER
KRISHNA HERBAL COMPANY
Company profile
HISTORY
Happy herbal care is a subsidiary of happy soap manufacturing
unit established in 1997 at the mango city of kerala.
The company is in the business of manufacturing & marketing
of ayurveda, herbals, cosmetics & food products for the past 17
years with iso 9001-2008 (quality management system), iso
22000-2005 (food safety management system), iso 14001-2004
(environmental management system), fssai & gmp certification
INFRASTRUCTURE
Situated in pothampadam in muthalamada panjayath, palakkad
dist., kerala, India. Manufacturing capacity per day: bath soap
5 tone, ayurvedic oils one tone, ayurvedic churna 3 tone.
We had well godown for storing raw materials and finished
[Link] company has constructed a technically advanced
infrastructure facility, which is sectioned into a countless wings
like production, quality examination, red, storage & packaging
to have dexterous working.
Mission
To strengthen and build the
global tendency towards the
traditional systems of
medicines
VISION
Our Corporate VISION is to be the authentic
solutions provide for the health care in all over world
through in the traditional systems of medicines to the
Common People
Eco friendly
Quality
Purity
Innovative
Trust
Customer service
ORGANIZATION STRUCTURE
MANAGING
GENERAL
workers
SWOT ANALYSIS
A study undertaken by an organization to identify its
internal strengths and weaknesses, as well as its external
opportunities and threats.
STRENGTHS
High barriers to entry
Highly experienced owner-operator
Limited competition
Very high gross margins
Ability to sell products online
Highly visible website
Limited start up risk
WEAKNESSES
Competitors can offer similar products quickly
High transportation cost
Limited flexibility in pricing
OPPORTUNITIES
Continued expansion for online sales
Ability to develop additional stores
Acquisition of additional rounds of capital
Affiliate relations with related vendors
Development of proprietary products
Development of wholesale distribution relationship
THREATS
Changes in regulations can impact on business
Products are already sold by major competitors
Insurance costs are continually increasing
Increase in price inputs can cause upward
pricing
QUALITY POLICY
Happy Herbal Care is:
AN ISO 9001-2008 Certified Company
AN ISO 22000-2005 Certified Company
AN ISO 14001-2004 Certified Company
G.M.P (Good Manufacturing Practice) Certified
Company
FSSAI (Food Safety Authority of India) Certified
Company
Then, Happy Herbal Care had around more than 200
agencies in India for direct and traditional marketing.
PRODUCT LINE
Product lining is a marketing
strategy that companies
adopt which they offer
products in the same product
line for sale individually
PRODUCTS OF HAPPY HERBAL
CARE
AYURVEDIC PRODUCTS
ESSENTIAL OIL SOAPS
FOOD ITEMS
HAIR CARE
HEALTH CARE
OPAQUE SOAPS
ROLL ON PERFUMES
SKIN CARE
USP
A unique selling proposition (usp, also
seen as unique selling point) is a factor
that differentiates a product from its
competitors, such as the lowest cost, the
highest quality or the first-ever product of
its kind. A usp could be thought of as
what you have that competitors dont.
Usp of happy herbal care
EXPORT
The term export means shipping in the goods
and services out of the jurisdiction of a
country. The seller of such goods and services
is referred to as an "exporter" and is based in
the country of export whereas the overseas
based buyer is referred to as an "importer". In
international trade, "exports" refers to selling
goods and services produced in the home
country to other markets.
Export of happy herbal care
The company is exporting its 10% of total
production to outside countries
CONCLUSION
This in plant training has helped us to greater
extent to gain practical exposure on
functioning of HAPPY HERBAL CARE. I came to
know that, how each and every department
should functioning under different
circumstances, and how to react under the
marketing place. The company trained us
various practical knowledge to our theoretical
knowledge
Thank you