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Event Planning: Understanding Stakeholders

This document discusses event planning and working with clients. It defines stakeholders as individuals and groups who have some interest in an event, whether financial, emotional, political, social, or personal. It identifies key stakeholder categories for events, including the host (the client and partner), guests (attendees), the event committee, the financer, suppliers, and external entities with interests. The host is the originator of the event idea and the main celebrator or financier. Working successfully with all stakeholders is important for event planning and management.

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81 views8 pages

Event Planning: Understanding Stakeholders

This document discusses event planning and working with clients. It defines stakeholders as individuals and groups who have some interest in an event, whether financial, emotional, political, social, or personal. It identifies key stakeholder categories for events, including the host (the client and partner), guests (attendees), the event committee, the financer, suppliers, and external entities with interests. The host is the originator of the event idea and the main celebrator or financier. Working successfully with all stakeholders is important for event planning and management.

Uploaded by

aireenclores
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

EVENT

PLANNING:
WORKING
WITH CLIENTS
Module 2.1

Prepared by: Aireen Y. Clores, HRTM 195 Events


Management

WORKING WITIH CLIENTS: STAKEHOLDERS

Objectives:

define stake and


stakeholders
identify stakeholder
categories in the
event market

Events Stakeholders

Individuals and groups


who have some forms
of interest in the event.
Such interest may be
financial, emotional,
political, social or any
form of personal
involvement in the
event.

The Host
group

of people or person
who is giving the event.

originator or champion of the


idea
to
gather
people
together for a particular
occasion;
the
main
celebrator; or the financing all
the expenses for the event.

The host is the client the group or person

whom you are to get


direction from.

The host is also a


partner with whom the
event manager works to
ensure a successful
event.

Cont

The Guests - These are people attending the event;


they are variously called audience, participants,
attendees, or visitors. Also called Intermediaries (e.g.
destination management companies and convention
and visitors bureaus.

The Event Committee


This refers to the group involved in the planning and execution

of an event.
This can be an ad hoc group of the hosts organization, a team
of volunteers, the hosts staff, plus, the event managers own
team.

Cont
The

Financer

This is the money man


the one who foots the bill. He or she may or may

not be involved in the planning and execution of the


event, but he/she is out to make sure that he/she
gets a reasonable return on his/her investment.
The

Supplier

The event manager works with other companies

that will bring the event concept into reality.


These companies also stake their time, resources,
and reputation on the event.

Cont

The External These includes other


external entities to
the host or the event
manager, but have
financial, emotional,
political, social or
personal interest in
the event.

Origins of the Stakeholder


Concept
What is a stake?
An interest or a share in an undertaking and
can be categorized as:
Interest

Right
Legal

Moral

Ownership

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