Strategy Implementation Framework Guide

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This document discusses strategy implementation, which includes organizing the organization to carry out the strategic plan. Key aspects of implementation include allocating resources, estab…

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  • Strategy Implementation Introduction
  • Definition and Process Overview
  • Components of Strategy Implementation
  • Key Questions in Implementation
  • Common Implementation Problems
  • Programs and Activities
  • Matrix of Change
  • Budgets and Procedures
  • Achieving Organizational Synergy
  • Structure Follows Strategy
  • Corporate Structure Stages
  • Advanced Organizational Structures
  • Organizational Life Cycle
  • Modern Organization Trends
  • Reengineering and Strategy
  • Job Design for Strategy Implementation
  • International Development and Issues

Strategy Implementation:

Organizing for Action

1
Strategy Implementation

--Sum total of activities & choices


required for the execution of a
strategic plan

--Process by which strategies and


policies are put into action through
programs, budgets, and procedures

--Everyone in the organization is


involved in the process

2
WHAT DOES STRATEGY
IMPLEMENTATION INCLUDE?

•Building a firm capable of carrying out strategy


successfully
•Allocating ample resources to strategy-critical
activities
•Establishing strategy-supportive policies
•Instituting best practices & programs for continuous
improvement
•Installing support systems
•Tying reward structure to achievement of results
•Creating a strategy-supportive corporate culture
•Exerting strategic leadership

3
Strategy Implementation

Key Questions in the


Implementation Process –

–Who carries out strategic plan?


–What needs doing to align operations
with new direction/strategy?
–How is work going to be coordinated?

4
Common Implementation
Problems

More time than planned


Unanticipated problems
Activities ineffectively coordinated
Crises deferred attention away
Problems in
Employees w/o capabilities
Implementing
Inadequate employee training
Strategic plans
Uncontrollable external factors
Inadequate leadership
Poorly defined tasks
Inadequate information systems

5
Strategy Implementation

Programs – Defining Activities


– Purpose is to define activities and to
make the strategy action oriented
– The Matrix of change – It is a tool to check
for:
 Feasibility, sequence of execution, location of activities,
pace & nature of change, and stakeholder’s evaluation.

– It compare proposed and existing


programs and activities and can be used
to address the following types of
questions:
1. How quick change should proceed?
2. In what order change should take place?
3. Is the proposed system stable and coherent?

6
The Matrix of Change

7
Strategy Implementation
Budgets – Allocate funds to the new
activities
–Define how much implementation
will cost.
–The budget is the last real check a
firm has on the feasibility of the
selected strategy.

Procedures – Handle the day-to-day


details
–Standard Operating Procedures
(SOP’s) detail the various activities
that must be carried out to complete
a corporation’s programs
8
Strategy Implementation
Achieving Synergy – between and
among functions and business
units.
– It occurs if ROI is greater than what it
would be if division was an independent
business.

It takes place in one of the six


forms:
1. Shared know-how
2. Coordinated strategies
3. Shared tangible resources
4. Economies of scale or scope
5. Pooled negotiating power
6. New business creation

9
Strategy Implementation

Structure follows strategy view–


Changes in corporate strategy lead
to changes in org. structure as
follows:

–New strategy is created


–New administrative problems emerge
–Economic performance declines
–New appropriate structure is invented
–Profit returns to previous level

10
STRUCTURE: Stages of Corporate Development

Stage I: Simple Structure (Entrepreneur)


Flexible and dynamic
Decision making tightly controlled
Little formal structure
Planning short range/reactive

Stage II: Functional Structure


Functional specialization
Delegation of decision making
Concentration/specialization in industry

Stage III: Divisional Structure (SBU)


Diverse product lines
Decentralized decision making

Stage IV: Beyond SBU’s: Matrix, Network, and Cellular


Increasing environmental uncertainty & Tech
advances
More empahsis on Teams
11
Advanced Types of OrganizationalStrategy Implementation
Structures –
1) Matrix Structure – Combine division with function
form.
–Cross-functional task forces / teams
–Employees with two superiors
2) Network Structure or “non structure” (virtual
organization)
–Elimination of in-house business functions -
OUTSOURCING
–Useful in unstable environments when there is need
for innovation and quick responses
3) Cellular Organization: New type composed of
“cells”
–Includes dispersed entrepreneurship from
DIVISIONAL, customer responsiveness of the MATRIX,
and self-organizing knowledge and asset-sharing of
the NETWORK
–Self-managing / autonomous teams and business
units
–Modular 12
Network Structure

13
Organizational Life Cycle
Organization Life Cycle Approach
(Instead of Stage of Development
approach)
Describes how organization grows,
develop and eventually declines

Impact of each stage on strategy and


structure

14
TRENDS: Changing Structural Characteristics of Modern Organizations

15
Reengineering & Strategy
Implementation

 Radical redesign of business


processes to achieve major gains in
cost, service, or time

 Effective way to implement a


turnaround strategy

16
Designing Jobs to Implement Strategies
 Making jobs more relevant to the
company and employees serves as
a source of competitive advantage

 New Job Design Techniques:


1. Job enlargement: Combining tasks
2. Job rotation: Increase variety of tasks
3. Job enrichment: More autonomy and control to
workers

17
International Issues

International Development Stages–


–Domestic company
–Domestic company w/export division
–Domestic company w/int’l division
–MNC w/ multidomestic emphasis
–MNC w/global emphasis

Decision Issues for MNC’s:


Strategic alliances to enter new markets
Product-group vs. Geographic-area structure
Centralization vs. Decentralization of
Authority
–Decentralization - pressure for local responsiveness
–Centralization - pressure for efficiency / low cost

18

Common questions

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The 'Matrix of Change' aids in strategy implementation by evaluating the feasibility, sequence of execution, location of activities, pace and nature of change, and stakeholder evaluation. It serves as a tool to assess the compatibility and coherence of proposed initiatives with existing programs, helping to determine the appropriate order and speed of organizational changes. This process ensures that the proposed strategy is actionable and aligns with the organizational vision and capabilities .

During strategy implementation, organizations often encounter problems such as delays, unanticipated issues, ineffective coordination of activities, distractions from crises, inadequately trained employees, uncontrollable external factors, ineffective leadership, poorly defined tasks, and inadequate information systems. These challenges can be mitigated by thorough planning, ensuring effective communication, providing adequate training and resources, anticipating potential external disruptions, and developing robust leadership structures. Implementing a matrix of change can also help in prioritizing and sequencing the necessary changes to prevent these issues .

Modern organizational structures like network and cellular organizations are designed to cope with environmental uncertainty and foster innovation by being highly flexible and decentralized. Network structures eliminate in-house business functions through outsourcing, allowing organizations to quickly adapt to changes without the burden of fixed operations. Cellular organizations operate with self-managing and autonomous teams, promoting entrepreneurial behavior and responsiveness. These structures facilitate rapid decision-making and knowledge sharing, essential for innovation and adaptability in unstable environments .

Synergy in strategy implementation is achieved when the combined actions of different components within an organization result in greater benefits than individual efforts. This can manifest in six forms: shared know-how, coordinated strategies, shared tangible resources, economies of scale or scope, pooled negotiating power, and new business creation. By integrating these elements, organizations can enhance efficiency, leverage resources, and boost overall performance, leading to a return on investment greater than that of independent divisions .

Strategy implementation can prompt the reengineering of business processes by identifying inefficiencies and redesigning workflows to achieve significant gains in cost, service, or time. This radical redesign focuses on improving core business activities to align with the strategic objectives, supporting turnaround strategies by overcoming operational hurdles and making the company more competitive. Reengineering ensures that business processes are not only efficient but also strategically aligned, enabling quicker adaptations and more effective implementation of new strategic directions .

Multinational corporations (MNCs) need to weigh the pressures for local responsiveness against the need for centralized efficiency when choosing between product-group and geographic-area structures. A product-group structure may enable better integration and consistency across similar product lines, promoting global efficiency and economies of scale. In contrast, a geographic-area structure fosters local responsiveness, allowing MNCs to tailor strategies to meet specific regional demands. The decision depends on the MNC's strategic priorities, with centralized approaches favoring cost efficiency and decentralized approaches supporting local market differences .

Changes in corporate strategy typically lead to changes in organizational structure as the company adapts to new strategic directions. This transformation involves several stages: a new strategy is created, leading to new administrative challenges and a decline in economic performance. As a result, the company invents an appropriate structure to address these challenges, ultimately restoring profitability. Organizational development progresses through stages from a simple structure focused on single entrepreneurs, to functional and divisional structures, and eventually to advanced structures like matrix, network, or cellular models as complexity and environmental uncertainty increase .

Job design techniques like job enlargement, job rotation, and job enrichment contribute to competitive advantage by making jobs more relevant to both the organization and its employees, enhancing overall job satisfaction and productivity. Job enlargement combines tasks to provide variety and create a sense of significance in work; job rotation increases task variety and breaks monotony; and job enrichment provides workers with more autonomy and control, leading to higher motivation and investment in their roles. These approaches align employees' goals with organizational strategy, thereby promoting more effective strategy implementation .

Strategy implementation involves multiple interconnected activities such as building a firm capable of executing the strategy, allocating ample resources to strategy-critical activities, and establishing supportive policies. Instituting best practices for continuous improvement, installing support systems, and tying reward structures to the achievement of results are also critical components. Creating a strategy-supportive corporate culture and exerting strategic leadership are essential for successful implementation. These activities support one another; for example, resource allocation enables the execution of supportive policies and practices, fostering a corporate culture that aligns with strategic goals .

Budgeting plays a crucial role in the strategy implementation process as it involves allocating funds to new activities and defining the total cost of implementing the strategy. It serves as the last real check on the feasibility of the selected strategy because it aligns financial resources with strategic goals, ensuring that enough funds are available to support necessary actions. If a strategy cannot be realistically funded, its implementation might be unfeasible .

1
Strategy Implementation: 
Organizing for Action
2
Strategy Implementation
--Sum total of activities & choices 
--Sum total of activities & choices 
required for the executio
3
WHAT DOES STRATEGY 
IMPLEMENTATION INCLUDE?
•Building a firm capable of carrying out strategy 
successfully
•Allocating amp
4
Strategy Implementation
Key Questions in the 
Key Questions in the 
Implementation Process –
Implementation Process –
–Who
Common Implementation 
Problems
5
Problems in 
Implementing
Strategic plans
More time than planned
Unanticipated problems
Act
6
Strategy Implementation
Programs – Defining Activities
Programs – Defining Activities
–
Purpose is to define activities and
7
The Matrix of Change
8
Strategy Implementation
Budgets
Budgets  ––  Allocate funds to the new 
Allocate funds to the new 
activities
activities
–D
9
Strategy Implementation
Achieving Synergy – 
Achieving Synergy – between and 
between and 
among functions and business 
am
10
Strategy Implementation
Structure follows strategy view–
Structure follows strategy view–  
Changes in corporate strategy

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