TELECOM INDUSTRY
Presented by
Group 3
Greeshma
Hussam
Kavin
Sri Teja
Nagarajan
Department of Telecommunications
Ministry of Communication & Information Technology
VISION
AND
MISSION
VISION
To provide secure, reliable
affordable and high quality
converged
telecommunication services
anytime, anywhere for an
accelerated inclusive socioeconomic development.
MISSION
1. To develop a robust and
secure
state-of-the-art
telecommunication network
providing
seamless
coverage with special focus
on rural and remote areas
for bridging the digital
divide and thereby facilitate
socio-economic
development
2. To create an inclusive
knowledge society through
proliferation of affordable
and high quality broadband
services across the nation
Timeline of Indian Telecom Industry
First Experimental Electric Telegraph Line got started between Calcutta (Kolkata) and
Diamond Harbour
Telephone exchanges were opened by the Oriental Telephone Company Limited of
188 England at Kolkata, Mumbai, Chennai and Ahmedabad
1 Service was established with a total of 93 subscribers
190 Change in the sector from cable telegraph to wireless telegraph, radio telegraph, radio
and trunk
dialling
7,330 telegraph
offices,
321 telephone exchanges with 82,895 telephones, and in addition
2 telephone
194 28,155 telephones
8 Government of India took control over the telecom sector and brought it under the Post and
Department.
198 Telegraph
c-Dot(Centre for Development and Telematics )
4
198 Mahanagar Telephone Nigam Limited(MSNL) ,Videsh Sanchar Nigam Limited(VSNL)
6
199 Government formulated the National Telecom Policy
4 Aim: to support new Economic Policy of India 1991
199 TRAI (Telecom Regulatory Authority of India)
7
1850
BSNL Formed
2000 Globally applauded operators like Telenor, NTT, Docomo, Vodafone, Sistema, SingTel, Maxis,
Etisalat invested in the Indian mobile market.
Second largest after China
Second largest mobile market in the world
having about
Present
Status of
Telecom
Industry
400000 telecom towers in
the country.
Indian telecom network is the second
largest in the world after China.
The country has 971.01 million telephone
connections,
including
944.01
million
wireless telephone connections.
Overall
tele-density
in
the
country
is
77.59%. The share of private sector in total
Indian
Tele Density
Internet
and
Broadban
d
Subscribe
rs
Wireline
vs
Wireless
Service
Providers
and
Market
Share
KEY TRENDS
OF TELECOM INDUSTRY
12
MARKET LEADERAIRTEL
Commencing operations from 1995 in India
MISSION
Hunger to win customers for life.
VISION
Our vision is to enrich the lives of our customers.
Our obsession is to win customers for life through
an exceptional experience.
VALUES
We aim to work towards our vision, driven by our
values of AIR - Alive, Inclusive & Respectful.
13
BUSINESS STRATEGY
Outsourcing of all business operations except
marketing, sales and finance.
Building the minutes factory model of low cost
and high volumes
14
Success
First to launch roaming service on
pre-paid in the country
Prompt Voice of Customer
First to provide Value added
services like call back tunes,
Horoscopes, News updates etc
Innovative approach by the
company like Airtel broadband TV
FOLLOWERVODAFONE
15
Commencing operations from 2007 in India
Consistently been awarded for our best-in-class network,
powerful brand, unique distribution and unmatched customer
service
VODAFONE GROUP VISION
Our Vision is to be the communication leader in an
increasingly connected world.
VODAFONE INDIA MISSION
Vodafone will enhance value for its stakeholders and
contribute to society by providing our customers with
innovative, affordable and customer friendly communications
services.
Through excellence in our service we aspire to be the most
Success strategies
Vodafone
16
The name Vodafone comes from Voice Data fone
Vodafone in India came with acquiring Hutchison
Essar Limited
ZooZoo the new brand ambassador of Vodafone,
has created a furore in the advertising industry
Maximize brand presence, low cost ads made a
very good impact
M-Pesais a mobile phone-based money transfer,
financing andmicrofinancingservice, launched in
2007 byVodafone
NICHE MARKET
Satellite phone services use advanced
technology to deliver phone service
around the world
When compared to cell phones,
satellite phones access to more
bandwidth that could enable stable
voice and faster data transmission
NICHE
MARKET
19
Telenor India (formerly known as
Uninor), is an Indian mobile network
Failure
in
Teleco
m
Industr
yUNINO
R
operator
based
in
Gurgaon,
Haryana, India
Supreme
Court
ordered
to
shut
down their operations in case if they
fail to get a new 2G licence and
spectrum in fourthcoming auction of
spectrum by DoT.
20
1. Urban market had become saturated
2. Future expansion would have to be in rural
areas, which would lead to falling average
REASON
S FOR
EXIT OF
HUTCH
revenue per user and lower ROI
3. Future expansion required heavy infusion of
funds
21
Custom
er
Connect
22
FUTURE OF
TELECOM
INDUSTRY
Telecom regulator TRAI said no to discriminatory pricing of
data content paving way for Net Neutrality guidelines in
future
Rise of cloud services, Digital Marketing, Big Data, Internet of
things
Wireless network infrastructure by 2020 like advance Long
Term Evolution (LTE)
23
THANK-YOU