Opportunities
for Strategic Alliances
between US and European
Business Schools
The case of TRIUM Executive MBA
AACSB - World Class Practices in Management Education - May 2005 -
Madrid
TRIUM Global Executive MBA was launched
in 1999 by one American university and
two European schools
NYU Stern School of Business
London School of Economics
HEC School of Management, Paris
AACSB - World Class Practices in Management Education - May 2005 -
Madrid
Agenda
Success story of a truly global program
What we have learned from Trium
Management
AACSB - World Class Practices in Management Education - May 2005 -
Madrid
Being global is more than
a question of simple geography
TRIUM’s positioning as a Global Executive
MBA was innovative
6 modules in 5 of the world’s economic capitals
Varied learning methods exploiting
characteristics and advantages of 5 international
learning locations
Genuinely multicultural faculty team
Worldwide recruitment and alliance networks
3 powerful Alumni networks
AACSB - World Class Practices in Management Education - May 2005 -
Madrid
Competitive advantages of a global
alliance
Design of a truly global program
Anglo/U.S. and Euro-zone partners
Asian & Latin American presence
Quality
Top faculty in all locations
Strong complementarity of 3 different academic
reputations and cultures
Three-way integrated design process
One joint degree from NYU – LSE – HEC
AACSB - World Class Practices in Management Education - May 2005 -
Madrid
TRIUM course structure
Six intensive modules in 5 different
countries over 16 months
4 modules of 2 weeks each held in New York,
London and Paris
2 week modules held in emerging economies
(Asia and South America)
Distance learning apparatus (500 hours)
between modules
Preparation
Following up
Team prospect work
Major team project on strategy tutored by
faculty
AACSB - World Class Practices in Management Education - May 2005 -
Madrid
A Modular Structure
2005 2006 2007
MODULE 2 – NEW YORK MODULE 6 – NEW YORK
Jan 2 WEEKS 2 WEEKS
« Global Strategies & Finance »
« The Challenges of Leadership»
MODULE 3 - ASIA
1 WEEK
April « Corporate Governance
& Ownership, Marketing »
MODULE 4 - PARIS
2 WEEKS
July « Strategy Implementation
and Control »
MODULE 1 - LONDON MODULE 5 – LATIN AMERICA
Sept 1 WEEK
2 WEEKS
« Managing Diversity,
« The Political Economy »
Managing Risk »
DISTANCE LEARNING & SUPPORT
AACSB - World Class Practices in Management Education - May 2005 -
Madrid
An upward trend of participant
enrolment
2003 : 28 participants - 10 nationalities
2004 : 35 participants - 20 nationalities
2005 : 37 participants – 17 nationalities
2006 : 53 participants – 23 nationalities
AACSB - World Class Practices in Management Education - May 2005 -
Madrid
« A diverse group of people to learn
with and about » *
Nationalitie
s
Other
13%
Europe
32% Other
North America
Asia
North America Europe
41%
Asia
14%
* A participant testimonial
AACSB - World Class Practices in Management Education - May 2005 -
Madrid
An original integrated model
High
Level of integration
Low
Traditional Global
Type of program
AACSB - World Class Practices in Management Education - May 2005 -
Madrid
The combination of complementary
strengths
NYU Stern
World-renowned finance and international
business expertise
LSE
Global vision of international economic, political
and social policy
HEC Paris
Long experience of international business
management in Europe
AACSB - World Class Practices in Management Education - May 2005 -
Madrid
Original Strategic Goals
of NYU Stern for TRIUM
NYU Stern strategic mission
Stature and global recognition
Create competitive advantage
Prestigious, distinctive partnership, “best of
type”
Trend in Business Education
Executive education growth opportunity outside
US
Staking a position in distance learning
Leveraging NYU Stern strengths
NYC location, ties to business community
Strength in Finance, Int’l Business
AACSB - World Class Practices in Management Education - May 2005 -
Madrid
Original Strategic Goals
of European partners
Take advantage of new opportunities of
globalization in executive education sector
Create international credibility
Consolidate the notoriety of brands on
international markets
Enlarge business portfolio of international
corporate customers
Integrate distance learning dimension in
their offer
Stimulate innovation and high standards of
quality in all sectors (pedagogy, facilities,
service,…)
AACSB - World Class Practices in Management Education - May 2005 -
Madrid
An integrated governance
Trium Board of Deans
Strategic issues
Political support
Trium Board of Associate Deans for
Executive Education
Operational decisions
Trium Staff
TRIUM
E x e c u tiv e D ir e c to r
M a r k e tin g D ir e c to r A c a d e m ic C o o r d in a to r A d m is s io n & A lu m n i D ir e c to r
A c a d e m ic D ir e c to r A c a d e m ic D ir e c to r A c a d e m ic D ir e c to r US N on US
N e w Y o rk London P a r is
AACSB - World Class Practices in Management Education - May 2005 -
Madrid
KFS The choice of sharing
1
organization
Responsibilities are shared among the
three core partners
Responsibilities rotate
Advantages
Feeling of ownership of the program by each
partner
Strong commitment of core partners in day-to-
day management of the program
Efficiency of decision process
AACSB - World Class Practices in Management Education - May 2005 -
Madrid
KFS
2 Common financial accounts
Specific financial management of the
program
All direct expenses and direct earnings budgeted
separately from school accounting
Gross margin divided between investment for
program development and dividend for schools
Advantage
Dividend for each school independent of number
of participants recruited by that school
AACSB - World Class Practices in Management Education - May 2005 -
Madrid
KFS
3 Mutual trust
At all levels, mutual trust and respect have
proved necessary to manage the challenge
of differences
TRIUM alliance is based on 30 years of
academic cooperation between partners
through exchange networks (PIM and
CEMS)
Links among program faculty members are
of utmost importance
AACSB - World Class Practices in Management Education - May 2005 -
Madrid
KFS Patience and energy
4
of staff members
High investment of personnel from the 3
partners
Integration of course contents
Management of the participant body
Organization and following up of the distance
learning apparatus
Personal enthusiasm and involvement have
been crucial
Innovative ideas have come to fruition
AACSB - World Class Practices in Management Education - May 2005 -
Madrid
KFS Integration of cultural
5
differences
Impact of problematic cultural differences
were underestimated when launching the
program
Academic issues
Professional perspectives
Issues which had to be dealt with
Country specificities
School identities
AACSB - World Class Practices in Management Education - May 2005 -
Madrid
Other achievements resulting from
TRIUM
Two double degree programs have been
defined
LSE MSc / HEC MBA Double Degree program
Double MBA degree between HEC and NYU Stern
School of Business
International Executive Custom Programs
Combined offers HEC - NYU
AACSB - World Class Practices in Management Education - May 2005 -
Madrid
AACSB - World Class Practices in Management Education - May 2005 -
Madrid