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HRM Strategies for Competitive Advantage

This document summarizes key concepts from Chapter 3 of the textbook "Human Resource Management" by Gary Dessler. It outlines the strategic management process, including developing a vision, mission and strategic plan. It describes corporate and competitive strategies such as diversification, vertical integration and cost leadership. It defines strategic human resource management and the role of HR in aligning policies and practices to support business strategies. Finally, it introduces the 10-step HR Scorecard process for creating a strategic HR system and measuring outcomes.

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Yose Djaluwarsa
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61 views13 pages

HRM Strategies for Competitive Advantage

This document summarizes key concepts from Chapter 3 of the textbook "Human Resource Management" by Gary Dessler. It outlines the strategic management process, including developing a vision, mission and strategic plan. It describes corporate and competitive strategies such as diversification, vertical integration and cost leadership. It defines strategic human resource management and the role of HR in aligning policies and practices to support business strategies. Finally, it introduces the 10-step HR Scorecard process for creating a strategic HR system and measuring outcomes.

Uploaded by

Yose Djaluwarsa
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd

HUMAN RESOURCE

MANAGEMENT
GARY DESSLER

CHAPTER 3

HRM Strategy and Analysis

After studying this chapter, you should be able to:


1. Outline the steps in the strategic management
process.
2. Explain and give examples of each type of
companywide and competitive strategy.
3. Explain what a strategy-oriented human
resource management system is and why it is
important.
4. Illustrate and explain each of the seven steps
in the HR Scorecard approach to creating
human resource management systems.
32

The Strategic Management Process


Strategic Management
The process of

identifying and executing the


organizations mission by matching its capabilities
with the demands of its environment.

Strategy
A chosen course of action.

Strategic Plan
How an organization intends to balance its internal

strengths and weaknesses with its external


opportunities and threats to maintain a competitive
advantage over the long-term.

33

Business Vision and Mission


Vision
A general statement of an organizations intended

direction that evokes


organization members.

emotional

feelings

in

Mission
Spells out who the company is, what it does, and

where its headed.

34

Types of Strategies
Corporate-Level
Strategies

Diversification
Strategy

Vertical
Integration
Strategy

Consolidation
Strategy

Geographic
Expansion
Strategy

35

Types of Strategies (contd)


Business-Level/
Competitive
Strategies

Cost Leadership

Differentiation

Focus/Niche

36

Achieving Strategic Fit


The Fit Point of View (Porter)
All of the firms activities must be tailored to or fit

the chosen strategy such that the firms functional


strategies support its corporate and competitive
strategies.

Leveraging (Hamel and Prahalad)


Stretch in leveraging resourcessupplementing

what you have and doing more with what you have
can be more important than just fitting the strategic
plan to current resources.

37

Strategic Human Resource Management


Strategic Human Resource Management
The linking of HRM with strategic goals and

objectives in order to improve business performance


and develop organizational cultures that foster
innovation and flexibility.
Involves

formulating and executing HR systems


HR policies and activitiesthat produce the
employee competencies and behaviors that the
company needs to achieve its strategic aims.

38

Strategic Human Resource Challenges


Basic Strategic
Challenges

Corporate
productivity and
performance
improvement
efforts

Expanded role of
employees in the
organizations
performance
efforts

Increased HR
team involvement
in design of
strategic plans

39

Human Resource Managements


Strategic Roles

Strategic
Planning
Roles

Strategy
Execution
Role

Strategy
Formulation
Role

310

Creating the Strategic Human Resource


Management System
Components of a
Strategic HRM System

Human Resource
Professionals

Human Resource
Policies and
Practices

Employee
Behaviors and
Competencies

311

KEY TERMS
strategic plan
strategic management
vision
mission
SWOT analysis
strategy
strategic control
competitive advantage
leveraging
strategic human resource management
HR Scorecard
metrics
value chain analysis
312

Creating an HR Scorecard
The 10-Step HR Scorecard Process
1

Define the business strategy

Identify required HR policies


and activities

Outline value chain activities

Create HR Scorecard

Outline a strategy map

Choose HR Scorecard
measures

Identify strategically required


outcomes

Summarize Scorecard
measures on digital dashboard

Identify required workforce


competencies and behaviors

10

Monitor, predict, evaluate

313

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