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Evolution of Mobile Phones and SMS Marketing

Douglas Ring and W. Rae Young proposed cellular networks for mobile phones in vehicles in 1947. The first automatic mobile phone system was developed in Sweden in 1956. In 1957, a Soviet engineer created the first portable mobile phone. Mobile phones were commercially launched in India in 1995 using GSM and CDMA technologies. SMS marketing became popular as it allows targeted advertising to mobile users and provides assurances that the ad was received. However, concerns include intrusion into personal life and the potential for ads to go unread.

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9 views26 pages

Evolution of Mobile Phones and SMS Marketing

Douglas Ring and W. Rae Young proposed cellular networks for mobile phones in vehicles in 1947. The first automatic mobile phone system was developed in Sweden in 1956. In 1957, a Soviet engineer created the first portable mobile phone. Mobile phones were commercially launched in India in 1995 using GSM and CDMA technologies. SMS marketing became popular as it allows targeted advertising to mobile users and provides assurances that the ad was received. However, concerns include intrusion into personal life and the potential for ads to go unread.

Uploaded by

mohsintamboli123
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd

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 In December 1947, DOUGLAS [Link] and W . Rae


Young ,Bell Labs engineers, proposed hexagonal cells
for mobile phones in vehicles.
 The first fully automatic mobile phone system, called
MTA (Mobile Telephone system A), was developed by
Ericsson and commercially released in Sweden in 1956.
 In 1957 young Soviet radio engineer Lenoid
Kupriyanovich from Moscow created the portable mobile
phone, named after himself as LK-1 or "radiophone“.
 In 1958, Kupriyanovich resized his "radiophone"
to "pocket" version. The weight of improved
"light" handset was about 500 grams.
 In 1966, Bulgaria presented the pocket mobile
automatic phone RAT-0,5 combined with a base
station RATZ-10 (RATC-10) on
Interorgtechnika-66 international exhibition.
 In 1970 Amos E. Joel Jr , another Bell Labs engineer,
invented an automatic "call handoff" system to allow
mobile phones to move through several cell areas
during a single conversation without loss of
conversation.
• Mobile phones in India were formally launched in
august 1995.

• Technologies:- GSM, CDMA

• Indian mobile market is expected to have 350 mn


subscribers in 2010.
WHAT IS SMS?
HOW IT WORK?
New as compared to other media of
advertising.
Free wireless service
Helps to exchange text and voice messages.
Helps marketer to reach the
prospects easily.
 Unlike television and print, mobile phones
provide a much more focused and assured
access to consumers,” says Subho Ray,
president of the Internet and Mobile
Association of India, or IAMAI.
 “One always knows that one’s ad has been
seen by the consumer, which is not the case
with TV or print.”
“We realize that the mobile is a powerful
tool in targeting consumers but we are
cautious in tapping the medium because it
could amount to intrusion in consumers’
private space,” says Sajid Shamim,
executive director, marketing, Reebok India
Co.
Cost cutting measure.
As per the research 94% of the respondent
were positive towards SMS ads.
28% of the sales increases due to SMS ads.
Consumers have opt- in facility.

Predict a 50 percent growth rate in the five-


year period between 2007 and 2012.
Save Time as it is Quick To Create,
Conceptualize & Start the Campaign.
Select your target group by Age, Gender, City,
buying capacity.
Increase Your Sales & Generate Repeat Sales.
Cheaper, Faster & Instant Results.
Direct Reach to Audience
Highly Personalized
ROI: Stronger than other media Cross-
media: Mix with Radio, TV, Print
Viral: Customers forward messages to friends
& Family.
[Link]
[Link]
[Link]
[Link]
[Link]
[Link] ,etc
SMS 2.0 of Affle India Pvt. Ltd,
SMS GupShup of Webaroo Technology India
Pvt. Ltd,
SMS MyToday of Netcore Solutions Pvt. Ltd,
 Vakow Technologies Pvt. Ltd and
mGinger of Gingersoft Media Pvt. Ltd.
Affects the personal life of the consumer.

Chances of being unread.

May cause decrease in sales.


• With the rise of mobile phones SMS
marketing is arising.
• Digital marketing:- push strategy
• Mobile web marketing.
• Work on increasing 160 characters.

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