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American Red Cross Change Strategies

The document discusses proposed changes to how merchandise is donated and collected by the American Red Cross. It recommends establishing store drop-off sites instead of boxes, accepting both small and large items, and partnering with other agencies. Additional drop-off locations could include fire stations, community centers, churches, and stores. This would make donations more convenient and increase public awareness of needs. The rationale discusses implementing strategic responsiveness and renewal to transform employee interactions and behaviors around collecting donations. Teams would help guide, create understanding of, and commit to the change process at different organizational levels.

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3 views12 pages

American Red Cross Change Strategies

The document discusses proposed changes to how merchandise is donated and collected by the American Red Cross. It recommends establishing store drop-off sites instead of boxes, accepting both small and large items, and partnering with other agencies. Additional drop-off locations could include fire stations, community centers, churches, and stores. This would make donations more convenient and increase public awareness of needs. The rationale discusses implementing strategic responsiveness and renewal to transform employee interactions and behaviors around collecting donations. Teams would help guide, create understanding of, and commit to the change process at different organizational levels.

Uploaded by

Jackie
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Title: Organizational Change Process

Names: Jacqueline Canty, Sylvia MCClung, Charese


Smith
January 26, 2015
CUR 560
Professor: Melanie Latin

WEEK THREE (TRAINING PROGRAM)

History
In reading it states, Clara Barton and a circle of her
acquaintances founded the American Red Cross in
Washington, D.C. on May 21, 1881. Barton first heard of the
Swiss-inspired global Red Cross network while visiting
Europe following the Civil War. Returning home, she
campaigned for an American Red Cross and for ratification
of the Geneva Convention protecting the war-injured, which
the United States ratified in 1882.
(Foster Rhea Dulles, 1981)

American Red Cross Association Donations


The American Red Cross Association states The Red Cross
does not accept small quantities of individual donations of
items for emergency relief purposes, in partnership with
other agencies, suggests that the best use for those types
of donations is to support needy agencies within donors'
local communities. (American Red Cross, 2015)

How Merchandise is Dropped off at The American Red Cross


Association Site with Needed Changes as follows.

A store drop off site instead of a drop off box

Small and large merchandise accepted at all store


sites

Partnership with other agencies to drop off


merchandise

Gift card donations for merchandise to be purchased

Partnership with local agencies and


organizations as drop off locations

Fire stations

Child & Family Protection Agencies

Churches

Community Centers

Clothes and shoes bin placed inside shopping centers and stores

Rationale

More convenient drop off locations

Increase donations

Increase public awareness of need

Most people only associate Red Cross with blood donations

Change Theory Strategic


Responsiveness

Recommend strategic responsiveness to engage the organization


in
external changes that drives its continued growth and success.

Transformations that directly targets the actions and interactions


of

employees in the collection and inventory of donated


merchandise
in order to sustain long-term and sustainable behavior that can
be
maintained.

Change TheoryStrategic Renewal

Recommend strategic renewal with aspects of combined efforts.


Tools and techniques to engage, evaluate, and measure the
process of change.
Transformational behavioral change through all participants

and
stakeholders based on implementation of change process at
each stage.

Implementation Strategies
Overcoming

resistance

Education
Working Groups
Create

Commitment

Staff Inclusion
Focus on Mindset
Starts at Top

Implementing Strategies (cont)

Offer Incentives
Equal Pay
Performance Raise
Ten Paid Holidays

Implementing

Teams

Transportation and Collection


Inventory
Placement

Use of Teams during the change


process
Three teams

Teams will function in Upper, Middle and Lower Management


Teams will be purposed in

Guiding purposeful/real change

Creating an heir of understanding and commitment

Each team will be comprised of

Change agent

Leader

Facilitator (teacher)

References:
Foster Rhea Dulles,The American Red Cross: A History. NY:
Harper and Brothers, 1981

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