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Strategic Intent: Mission and Vision Statements

This document discusses strategic concepts for organizations, including strategic intent, mission and vision statements, and business models. It defines strategic intent as an ambitious goal that energizes an organization's journey to the future. Mission statements explain an organization's identity and purpose, while vision statements describe its desired future state. The document also discusses the key components of mission statements and provides an example of a telecom company's business strategy.

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-Aakriti ﺕ Sarna-
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13 views12 pages

Strategic Intent: Mission and Vision Statements

This document discusses strategic concepts for organizations, including strategic intent, mission and vision statements, and business models. It defines strategic intent as an ambitious goal that energizes an organization's journey to the future. Mission statements explain an organization's identity and purpose, while vision statements describe its desired future state. The document also discusses the key components of mission statements and provides an example of a telecom company's business strategy.

Uploaded by

-Aakriti ﺕ Sarna-
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd

Name of Institution

Strategic Intent
Mission & Vision
Module II

Strategic Intent

Name of Institution

- In 1989, Gary Hamel and C.K. Prahalad created


the concept of Strategic Intent
- It was published in Harvard Business Review
- They argued that in order to achieve success, a
company must reconciles purpose (end) with its
means through Strategic Intent

What is Strategic Intent ?Name of Institution


Strategic Intent is an
ambitious & compelling
dream that energizes, which
provides the emotional and
intellectual energy for the
journey to the future
They say if strategic
architecture is the brain,
Strategic Intent is the heart.
3

Name of Institution

Mission & Vision Statements


Companies summarize their goals and
objectives in statements. Both these
things serve different purposes for the
company.
The statements are
- Mission
- Vision

Mission Statement

Name of Institution

Gives organization its own special identity,


business emphasis, and path for
development
- sets it apart from similar companies
- not to make money
It always answer the question who we
are? & what we do ?
A companys mission is not to make profit. The real mission is always What
Will we do to make a profit
5

Components of Mission

Name of Institution

Customers
Product or service
Markets
Technology
Distinctive competence or major competitive advantage
Corporate philosophy
Concern for survival, growth and profitabilty
Concern for society
Concern for employees

Vision Statement

Name of Institution

A Vision statement outlines WHERE you want to


be. Communicates both the purpose and values
of the business of organization.
A vision statement talks about future of
organization.
It answers the question, Where do we aim to
be?

Name of Institution

Business Model A concept

A business model is a clear, concise way of


picturing how does a business operate. The
business model describes the methods the
company will use to generate revenue.
The process of business model construction is
part of business strategy.
E.g. Dell Computers built-to-order business
model (case study discussed)
Business model is the part of business plan.
8

Name of Institution

Business model describes the architecture of the value


creation, delivery, and capture mechanisms employed by
the business enterprise.
It defines the manner by which the business enterprise
delivers value to customers, entices customers to pay for
value, and converts those payments to profit.
It thus reflects managements hypothesis about what
customers want, how they want it, and how an enterprise
can organize to best meet those needs, get paid for
doing so, and make a profit.

Name of Institution

10

Example

Name of Institution

Bharti Airtel business strategy is to


differentiate itself in Indias highly
competitive environment by ensuring
customer delight through personalized
customer services.

11

Name of Institution

12

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