MODULE 1
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Business Communication
12/21/2014
Module - 1
Communication in Business Organization:
Nature & Scope of Managerial Communication
The Communication Process
Channels & Networks of Communication
Principles of Effective Communication
Barriers to Communication
IAME,Bangalore
Business Communication
12/21/2014
Communication
Communication is a process of transmitting and
receiving verbal and non-verbal messages.
Communication is considered effective when it achieves
the desired reaction or response from the receiver.
Communication is a two way process of exchanging
ideas or information.
IAME,Bangalore
Business Communication
12/21/2014
The Communication Process
Communication is a process that involves a sender who
encodes and sends the message, which is then carried
via the communication channel to the receiver where the
receiver decodes the message, processes the information
and sends an appropriate reply via the same
communication channel.
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Business Communication
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The Communication Process
Sender has an idea
Sender encodes the idea
Sender transmits the message
Receiver gets the message
Receiver decodes the message
Receiver sends feedback
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Business Communication
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Objectives of Communication
To Be Understood
To Be Accepted
To Get Something Done
To Understand Others
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Business Communication
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Scope
In an organization, there is consistent movement of
information, legal and otherwise.
It has a wide scope covering everything within
branding, marketing, advertising, customer relations,
research and even employee engagement.
The bigger the set up, the more extensive is the sharing
and the level of business communication.
Today, businessmen use the techniques of effective
communication to handle complex corporate
interactions, event management and global online
communication.
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Business Communication
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Business communication can either take place within an
organization or outside it.
Within the organization, communication takes place
among the management and employees. Internal
communication involves effective understanding of
strategies and plans and emphasizes the corporate
culture and shared values.
External business involves the establishment of
company branding and marketing ideas and strategies.
The most important area where business communication
helps a lot is negotiating transactions.
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Purposes for Business Communication
Provide factual information
Inform readers about or provide information
Clarify and condense information
State precise responsibilities
Persuade and make recommendations
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Business Communication
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Types of Communication
Formal:
Sharing of messages regarding the official work of
the organization.
Informal:
The sharing of unofficial messages, ones that go
beyond the organizations formal activities.
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Business Communication
12/21/2014
Communication Channel
A medium through which a message is transmitted to its
intended audience, could be formal or informal. It can
be in the form of oral, written, visual and so on.
Oral Communication:
Face to face
Telephone
conversation
Speech
Interview
Group discussion
Negotiation
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Meeting
Written Communication:
Letter
Memo
Circular
Report
Minutes
Business Communication
Others:
Radio
Television
Newspapers
Booklets
Posters
Media
Videos
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Communication networks
Most organizations have small task groups &
teams working together. When members of a
group communicate, they do so in ways that are
different from one-on-one communication.
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Business Communication
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Centralised Networks
All information must pass through a central
position. It is effective for simple problems which need
to be quickly solved. The problem with this network is
that the person in the central position can become
overloaded.
There are 3 types of centralised network:
- The Chain
- The Y network
- The Wheel
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Business Communication
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The wheel
The Y chain
The chain
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Business Communication
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Decentralised Network:
The information is generally passed around to
all members of the group. When the task requires the
group to perform numerous & varied operations,
decentralised network is more effective.
There are two types of decentralised networks:
-The Circle
-The All Channels Network
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Business Communication
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All Channels Network
The circle
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Business Communication
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Principles of Effective Communication
Principle of clarity: the beginning of all communication is some
message. The message must be as clear as possible. No ambiguity
should creep into it. The message can be conveyed properly only
if it has been clearly formulated in the mind of the communicator.
Principle of objective: the communicator must know clearly the
purpose of communication before actually transmitting the
message. The objective may be to obtain information, give
information, initiate action, and so on. If the purpose of
communication is clear it will help in the choice of mode of
communication.
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Business Communication
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Principle of consistency: the message to be communicated
should be consistent with plans, policies, programmes and goals
of the enterprise. The message should not be conflicting with
previous communications. It should not create confusion and
chaos in the organisation.
Principle of completeness: the message to be communicated
must be adequate and complete, otherwise it will be
misunderstood by the receiver. Inadequate communication
,delayed action affects the efficiency of the parties.
Principle of feedback: this principle calls for communication a
two-way process and providing opportunity for suggestion and
criticism.
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Business Communication
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Barriers to Communication
Language Barrier
Attitudinal barriers
Physical barriers
Information, Data Overload
Semantic
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Language Barrier and cultures represent a
national barrier which is particularly important
for organizations involved in overseas business.
How to overcome:
Individual linguistic
ability is important.
The use of difficult or
inappropriate words in
communication can
prevent people from
understanding the
message.
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Business Communication
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Attitudinal barriers come about as a result of problems with
staff in an organization.
By factors such as
Poor management.
Lack of consultation with employees.
Personal conflicts.
Personal attitudes of individual employees which may be
due to lack of motivation or dissatisfaction at work.
Believing that people with disabilities are helpless.
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Business Communication
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Physical barriers are due to the nature of the
environment.
Staff are located in different buildings or on different
sites.
Likewise, poor or outdated equipment.
Staff shortages
Distractions like background noise, poor lighting or an
environment which is too hot or cold can all affect
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people's morale andBusiness
concentration,
Communication which in turn 12/21/2014
Information, Data overload Excess information is provided. Making ,processing and
absorbing tasks very difficult. Distortion and omission
are likely results.
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Business Communication
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Status Difference
Relationship between the sender and the receiverstatus,
boss-employee, parent-child, etc.
Effects of Emotions
Physiological barriers may result from Individuals
personal discomfort caused, for example ill health,
hearing difficulties etc.
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Business Communication
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Semantics:
A common barrier to effective communication is semantic distortion,
which can be deliberate or accidental. Semantic problem arises when
words and symbols have different meanings for different people that
lead to a misunderstanding.
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Business Communication
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Communication in Organizations
An organization is a group of people associated for
business, professional, religious, social or other
purposes.
Its activities require human beings to interact and
react . There is an exchange of ideas, plans,
rules, proposals, contracts, agreements, decision
making.
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Business Communication
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Communication in Organizations
Internal communication Communication done
conducting work within a business
Such as giving orders, assembling reports, writing emails.
in
External communication work related communication with
people outside the business.
Such as personal selling, telephoning, advertising. Displays a
companys etiquette.
Personal Communication Non business related exchanges
of information and feelings among people.
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Business Communication
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THANK YOU
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Business Communication
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