THE FUTURE OF COMMUNICATION
Presented by:-
12129- ARUN K.P
12149- [Link] R. AKHTAR
12173- SUVARNA [Link]
We as a head of mobile manufacturing
company will have to seek approval from our
board of directors, to enter into partnership
with a service provider.
It is one of the fastest growing company and is
posing stiff challenge to the big players in the
market.
It is the 3
rd
largest company in India.
Earned a revenue of Rs 2289 crore in the year
2011.
It grew market share 43% year on year.
It has a good presence in rural market.
Have a very good after sales service .
12,900
4,700
1,602
1,210
226
12,929
5,720
2,289
1,950
450
0
5,000
10,000
15,000
NOKIA SAMSUNG MICROMAX BLACKBERRY HTC
Revenue(2010)
Revenue(2011)
Though the company had manufactured a lot of
good phones ,but the sales figure has not shown
the significant growth.
Reasons-
1. The company needs to enhance its brand value
by advertisement and promotional activities.
2. A strong distribution channel has to be
developed to increase sales .
3. The product has not been able to perform well
in the urban market.
The rising urban population indicate, the demand
of smartphone will be higher, to cater this
segment we have to start expanding in urban
market.
Today mobile are not just communicating devise
,it is much more than that
The company can join hand with, Vodafone
India. It has a customer base of 153.7 million,
including 1.7 million third generation (3G) data
customers.
Market share of 23.6 % of the total mobile
phone subscribers in India.
Good network coverage in the urban area.
Great value added service and promotional
scheme for its customers.
Vodafone can display our mobiles on their
outlets.
We can sell our mobiles in partnership with
Vodafone connection, at a attractive tariff
plans.
Would get the access to high speed internet
facility.
Good network coverage with feature rich phone
will make the customers delighted and happy.
VODAFONE
Brand
value
Network
coverage
Customer
base
Value
added
services
Flexible
tariff
plans
Large
number
of outlets
This partnership would enhance our brand
value.
Our market share would increase .
This would increase our visibility in the
market, as our product would be in display in
every Vodafone outlet.
This is the fastest way to enhance our
distribution channel.
[Link] of option
Customers can choose from a wide range of
mobiles, catering the need of diverse group
of people according to their requirement.
Buy at easy E.M.I.
2. Tariff
Offers all Local and STD calls at 1 paisa and 2
paisa per second for the first 180 days.
Unlimited Vodafone to Vodafone local calls for
the first month.
Free 2 GB of data usage for the first 3 month.
Free value added services .
3. Network coverage
Good network coverage .
Fast internet service available.
3g connection.
[Link] added services
Hello tunes.
DND services.
Free roaming.
Voice sms.
They would be able to reach a larger customer
base ,who look for good phones at lesser price.
This would help them in expanding their
network in rural area, as we have a good
presence in rural area.
This partnership would reduce their variable
cost.
Customer retention number will be high.
Both the companies can work together in R&D
field.
This partnership can make us the market
leaders in telecommunication industry.
We would be able to employ our resources
optimally and higher efficiency.
This would be a win-win partnership for both
of us.
Thank you