The purpose of having a diagram is to help you
understand the changes, in the revenue that is
made, as you go through the different stages of
selling a product, from the beginning, to the end.
The life cycle of a product normally consists of
four stages-
INTRODUCTION
GROWTH
MATURITY
DECLINE
The seller tries to stimulate demand
Promotion campaigns to get increase
public awareness
Explain how the product is used,
• Features Advantages Benefits
You will lose money, but you expect to
make profits in the future
A lot is sold - The seller tries to sell as much as possible
Other competitor companies watch, and decide about
joining in with a competitor product
“Growth will continue until too many competitors in the
market - and the market is saturated
• At the end of the growth stage, profits start to decline
when competition means you have to spend more money
on promotion to keep sales going.
• Spending money on promotion cuts into your profit
Many competitors have joined - the market
is saturated
The only way to sell is to begin to lower
the price - and profits decrease
It is difficult to tell the different between
products since most have the same F.A.B. -
Features, Advantages & Benefits
Competition can get “Nasty” and
commercials are intense.
Newer products are now more attractive - even a
low low price does not make consumers want to buy.
Profit margin declines - and so the only way to make
money is to sell a high volume
To increase volume you try to
1. Increase the number of customers - get new
customers
2. Increase the amount each customer uses
Market Modification
Product Modification
Increase frequency of use by present
customers
Add new users
Find new uses
Change product quality or packaging
List of top FMCG Companies
1. EMANI [Link]
[Link] 4. PROCTER & GAMBLE
[Link] [Link]
[Link] 8. ITC Ltd.
[Link]’S [Link]-PAMOLIVE
[Link] COLA [Link]
The great INDIAN company with 114
hit products
Brief Info. On DABUR
The Group's principal activity is to manufacture health care,
personal care and food products.
The Group operates in five segments: Consumer Care,
Consumer Health, Food, Retail and Other.
The Group's products include health supplements,
digestives,
baby care, Hair care, Skin care and Oral care products.
The major brands of the Group include Dabur, Vatika,
Hajmola, Anmol and Real.
On 25-Jun-2009, the Group acquired Fem Care Pharma Ltd.
Famous Dabur Products:
AMLA HAIR OIL GULABARI
KEWRA WATER
JASMINE OIL
AMLA LITE
LAL DANT MANJAN
ANMOL OIL SACHET SHARBAT E AZAM
BINACA TOOTH POWDER SPECIAL HAIR OIL
DABUR ALBELA CANDY VATIKA SHAMPOO
BINACA TOP BRUSH
DABUR CHAWANPRASH BINACA TRIKLEEN BRUSH
DABUR HONEY GLUCOSE D DABUR
DABUR PUDIN HARA
PLC of Dabur:
1. Introduction Stage :-
As we all know that when a new product is introduced in
the market, the sales will be low until the customers aware
of the product. For Dabur, Dabur UVEDA is in the
Introduction stage as it just has launched on 4th August
2009
2. Growth Stage :-
In this stage the revenue goes up. In this stage the sale of
the product increases as more customers become aware of
the product and its additional benefits. Dabur Honey can
be listed in this stage.
PLC of Dabur:
[Link] Stage-
This stage of the PLC is the most profitable. While in
this stage sales continue in this stage, they do so at a
slow rate. Brand awareness is strong. Dabur
Chvyanprash can be listed in this stage
[Link] Stage-
In this stage the sale of the product begins to decline
as the market becomes saturated and consumers’ taste
change. Dabur anar candy can be put in the Decline
stage.