Management Basics
What is Management ???
Is the process of using what you have
{ RESOURCES }, to do what you
want to do . {GOALS}
Resources {Assets}
7 categories of resources:
People
Money
Time
Work Procedures
Energy
Materials
Equipment
Goals
Profit Levels or Maximum cost levels
Maintenance or growth of financial
strength
Quality standards
Guest employee & management
concerns
Professional obligations
Societal concerns
It is a multipurpose organ that manages
business & manages managers &
manages worker & work.
The Management process..
Planning
Organizing
Coordinating
Staffing
Directing
Controlling
Evaluating
ADMINISTRATION
MANAGEMENT
ORGANIZATION
Confusion .????
Organization determines network or
structure establishes or relationships
among individuals.
Administration refers to management
functions of planning & control
Administrative mngt
Management
Operative Mngt
Administration: Concerned with laying down of
corporate policy, obtaining finance, production
& distribution.
Management: Concerned with actual execution
of policies within limits set by administration.
Organization: Combines the work in such a way
with individuals/groups that duties formed
provide best possible application of available
effort
Levels of Management
Top
Management
Middle
Management
Supervisory Management
Non Management Employees
Board of directors
CEO
Functional Top Execs
ExecssM
Middle Level Execs
First_Line Suupervisors First Line
Supervisors
Administrative
Management
Traits of a manager
Best Traits
Fair/just in decisions
Trusting/trusted at the same time
Caring & analytical in thought
Empowering & capable/responsible
Always punctual
Worst Traits
Deceitful
Dishonest
Shows favouritism
Lazy
Unorganized
Skills of a manager ..
Human Resource Skills
Technical Skills
Conceptual Skills
Board of directors
CEO
Functional Top Execs
Middle Level Execs
First Line Supervisors
Conceptual Human resource
Technical
IS management an art or science
?
ART: Because it depends on the skills,
aptitude & creativity of the manager
SCIENCE: Because there is
considerable knowledge in the field of
management with basic principles for
guidance of basic activities.
Pioneers in management
Assignment 1 20mks
Last date of submission 28
th
of JULY
2009
A4 size sheets ruled/blank
Neatly presented in a file
Handwritten
Development Stages in
management
thought
The scientific management stage
The organizational stage
The management process stage
The general management theory
stage
Scientific Management stage :
Concerned with :
setting work standard
planning work
Experimenting
maintaining the standards
Management research
Co-operation between managers &
workers
1920s
Organizational Stage :
{1930s}
Concerned with :
Organization as a structure
Administration
Managements main task hence, was to
ensure proper work performance within
the organization structure
Management process stage
{1940s}
Setting objectives & goals
Formulating policies as guidelines
Organizing & staffing
Directing & motivating
General management theory
stage :
Based on a framework created by
previous management concepts
Affected by : communications &
information technology
SWOT :
SWOT Analysis is a strategic planning method
used to evaluate the Strengths, Weaknesses,
Opportunities, and Threats involved in a project or
in a business venture.
It involves specifying the objective of the business
venture or project and identifying the internal and
external factors that are favorable and unfavorable
to achieving that objective
Strengths: attributes of the person or company
that are helpful to achieving the objective.
Weaknesses: The absence of certain
strengths maybe considered a weakness.
Opportunities: external conditions that are
helpful to achieving the objective.
Threats: changes in the external conditions
which could do damage to the objective.
Creative use of SWOT
How can we Use and Capitalize on
each Strength?
How can we Improve each
Weakness?
How can we Exploit and Benefit from
each Opportunity?
How can we Mitigate each Threat ?
Environmental Scan
Internal Analysis External Analysis
Strengths Weaknesses Opportunities
Threats
SWOT Matrix
SWOT analysis framework
Strengths :
Strong brand name
Good reputation among customers
Exclusive access to high grade natural
resources
Favourable access to distribution
networks
Weakness:
A weak brand name
Poor reputation among customers
High cost structure
Lack of access to best natural
resources
Opportunities:
An unfulfilled customer need
Arrival of new technologies
Loosening of regulations
Removal of international trade barriers
Threats:
Shift in consumer tastes away from
the firms products
Emergence of substitute products
New regulations
Increased trade barriers
SWOT MATRIX
Strengths
Weakness
Opportunitie
s
S-O
Strategies
W-O
Strategies
Threats
S-T
Strategies
W-T
Strategies
S-O Strategies: Pursue opportunities that
are a good companys fit to the companys
strengths
W-O Strategies: Overcome weaknesses to
pursue opportunities
S-T Strategies: Identify ways to use
strengths to reduce vulnerability to external
threats
W-T Strategies: Establish a defensive plan
to prevent the firms weaknesses from
making it highly susceptible to external
threats