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Distribution Management Overview

The document discusses distribution channels and intermediaries. It defines distribution as bringing products to market and consumers. Physical distribution involves moving finished goods from production to consumers. Channels of distribution refer to the intermediaries through which goods flow from producers to end users. Common channels include zero-level, one-level, two-level, and three-level channels. Middlemen help facilitate efficient distribution and create place, time, and possession utilities for producers and consumers. Common merchant middlemen are wholesalers and retailers, with wholesalers assembling and transporting goods between manufacturers and retailers, and retailers selling to ultimate consumers in small quantities.

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NagarajuNeeli
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30 views20 pages

Distribution Management Overview

The document discusses distribution channels and intermediaries. It defines distribution as bringing products to market and consumers. Physical distribution involves moving finished goods from production to consumers. Channels of distribution refer to the intermediaries through which goods flow from producers to end users. Common channels include zero-level, one-level, two-level, and three-level channels. Middlemen help facilitate efficient distribution and create place, time, and possession utilities for producers and consumers. Common merchant middlemen are wholesalers and retailers, with wholesalers assembling and transporting goods between manufacturers and retailers, and retailers selling to ultimate consumers in small quantities.

Uploaded by

NagarajuNeeli
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Presented by Ramesh reddy Rajesh babu

Distribution refers to bringing the product

to the market and giving it to the final consumer According to Mossmam & Norton distribution is the operation which creates time,place & form utility through the movement of goods and persons from one place to another.
2

Right product in

Right quantity in Right condition at the Right time and Right place for the Right customer at Right cost

[Link] distribution [Link] of distribution

In the words of AMA physical

distribution is moving of finished products from one end of a production line to consumers.

ATHIRA NAYAR

ORDER PROCESSING WAREHOUSING INVENTORY TRANSPORTATION

CHANNEL OF DISTRIBUTION REFERS TO THE

PROCESS OR INTERMEDIARIES THROUGH WHICH GOODS MOVE FROM THE PRODUCER TO THE ULTIMATE CONSUMER. CHANNEL IS SET OF INDEPENDENT ORGANISATIONS INVOLVED IN THE PROCESS OF MAKING A PRODUCT OR SERVICE AVAILABLE FOR USE OF CONSUMPTION PHILIP KOTLER

ZERO LEVEL CHANNEL(DIRECT MARKETING) ONE LEVEL CHANNEL TWO LEVEL CHANNEL THREE LEVEL CHANNEL

ANALYSING CONSUMER SERVICES NEEDS SEETING THE CHANNEL OBJCTIVES AND CONSTRANTS IDENTIFYING THE MAJOR CHANNEL ALTERNATIVES

EVALUATING THE MAJOR ALTERNATIVES.

CHANNEL MANAGEMENT CALLS FOR SELECTING

AND MOTIVATING INDIVIDUAL CHANNEL MEMBERS AND EVALUATING THEIR PEROFMANCE OVER TIME. SELECTING CHANNEL MEMBERS

[Link] OF CHANNEL MEMBERS [Link] TO BE GIVEN [Link] OF CHANNEL MEMBERS [Link] OF CHANNEL MEMBERS FOR MAKING SALES

THE SPECIALISED PERSONS WORKING WORKING BETWEEN THE PRODUCERS AND CONSUMERS AND HELPED IN DISTRIBUTION OF PRODUCTS ARE CALLED MIDDLE MEN.8

11

[Link][ IN EFFICIENT DISTRIBUTION IF GOODS [Link] IN THE CREATION OF PLACE,TIME & POSESSION UTILITIES. [Link] THE FLOW OF GOODS FROM PRODUCERS TO CONSUMERS [Link] MARKET INFORMATION [Link] ADVERTISING & PUBLICITY [Link] TRASPORT,WAREHOUSING & STORING OF GOODS [Link] BIG ORDERS WHICH LEADS TO LARGE SCALE PRODUCTION [Link] TO KEEP THE PRICE STEADY.
12

MERCHANT MIIDDLE MAN ARE THOSE WHO

OBTAIN TITLE TO GOODS WITH A VIEW TO SELLING THEM AT A PROFIT


[Link] SALERS [Link]

RAMESH & RAJESH

FIRST INTERMEDIARY IN THE CHANNEL OF

DISTRIBUTION.
A TRADER WHO DEALS IN LARGE QUANTITY.

HE STANDS IN BETWEEN THE MANUFACTURER AND THE RETAILER.

1. ASSEMBLING OF VARIETIES OF GOODS FROM DIFFERENT MANUFACTURERS. [Link] OF GOODS IN PROPER WAREHOUSES. [Link] OF GOODS TO RETAILERS

[Link] OF GOODS
[Link] THE RETAIL TRADE [Link] OF GOODS

[Link] THE PRICES

[Link] TO MANUFACTURES
[Link] TO RETAILERS [Link] TO SOCIETY

THE SALE OF GOODS IN SMALL QUANTITIES TO

ULTIMATE CONSUMERS.
THE RETAILER BUYS SMALL QUANTITIES AND SELLS THEM TO ULTIMATE CONSUMERS. THE RETAILER WORKS BETWEEN WHOLESALER AND CONSUMER WAL MART IN USA IS THE LARGEST REATAIL SHOP IN THE WORLD.

[Link] AND ASSEMBLING OF VARIETY OF GOODS. [Link] TRANSPORT FOR CARRYING GOODS. [Link] OF PRODUCTS IN SMALL QUANTITIES [Link] AND GRADING OF GOODS. [Link] CREDIT FACILITIES [Link] READY STOCKS OF LARGE NUMBER OF ITEMS

[Link] TO CUSTOMERS

[Link] TO MANUFACTURTES & WHOLE SALERS

Ramesh & rajesh

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