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SWOT Analysis of Wildcraft Company

The document presents a study of the organization structure of Wildcraft Manufacturing Company. It discusses the objectives of the study which are to analyze the company's vision, mission, goals, structure and departments. It then provides an overview of Wildcraft, describing its founding in 1992 and product lines. Key aspects of the company's vision, mission and objectives are outlined. The organizational structure is illustrated with the CEO at the top. Finally, the SWOT analysis identifies strengths like in-house production, weaknesses around market share, opportunities in diversifying products, and threats from price competition.

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Chandru Chandu
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224 views14 pages

SWOT Analysis of Wildcraft Company

The document presents a study of the organization structure of Wildcraft Manufacturing Company. It discusses the objectives of the study which are to analyze the company's vision, mission, goals, structure and departments. It then provides an overview of Wildcraft, describing its founding in 1992 and product lines. Key aspects of the company's vision, mission and objectives are outlined. The organizational structure is illustrated with the CEO at the top. Finally, the SWOT analysis identifies strengths like in-house production, weaknesses around market share, opportunities in diversifying products, and threats from price competition.

Uploaded by

Chandru Chandu
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

PRESENTATION ON ORGANIZATION STUDY IN WILDCRAFT MANUFACTURING COMPANY

By MANIKANTA.S

Introduction of organization study


Organizational study is a training program Training is the organized procedure by which people learn to acquire knowledge and practical working conditions in organization To gain experience in their field of management to achieve higher management excellence

Objectives of the study


To study vision, mission, goals & strategy of organization
To study the existing organization structure & design To study the various function of each and every department of organizations To study the SWOT analysis of the organization.

WILDCRAFT COMPANY PROFILE


Wildcraft founded in 1992 Dinesh KS., founder of Wildcraft Products of Wildcraft are Gear products and non-Gear product.

Vision of the company:


Performance, Passion, Integrity. Diversity
Innovate, creating the worlds leading products

Work collectively, across ethnic and regional differences


Caring for the welfare and development of our employees

Mission of the company


Our mission and our efforts would be in the direction, which makes our company the world leader in the

Field of fashion, design, & retail management due to the quality of our
products & service, Response and Cost effectives. In developing and provision for infrastructure for attainment of international standards

Objectives of the company


To provide our consumers superior service across the globe
To set up a helpline nowhere consumers can seek redressal of their complaints 24 hours a day. To enhance superiority and improve secondary sales V/S competition.

ORGANIZATION STRUCTURE
CEO
Board of Directors diddirdiddirecti

Branch Manager
(VP) Finance Manager (VP) H R Manager (VP) Marketing Manager (VP) Dispatch Manager and sales

SWOT ANLYASIS OF THE COMPANY:


STRENGTH OF THE COMPANY Proper balancing is done within all departments like retail channel, distribution network and production department. They have in-house production department due to this they can meet any requirement of client and that to in a short span of time.

WEAKNESS OF THE COMPANY


Organized sector of backpack in India is about 1200 crores but Wildcraft is able to tap only 150 crores till now. They have a same team for seeding and farming; if they have separate team for both activities then they can capture more market.

OPPORTUNITY
They are looking for diversication of their brand from gears they are also moving towards non gear products They can do brand promotion by organizing sports activities like organizing tracking activities, organizing marathon etc.

THREATS
70% of the income comes from it sectors are negotiable Unorganized sector which contributes 58% of luggage industry and can have price advantage.

FINDINGS

The activities of the company are decided according to function and work is assigned to persons according to their specification. The company is targeting more on young generation to sell their products.

SUGGESTIONS:
The Wildcraft company has to attract old generation as well The price of the product should be reduced by conducting various R&D process

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