Scribd
Upload
33 views11 pages

Introduction to Retail Concepts

The document provides an introduction to the field of retail. It defines retail as the last stage of moving goods and services to consumers. A retailer sells products and services directly to consumers for personal use. The key functions of a retailer are to provide an assortment of goods, break bulk, offer time and place utility, and provide services. Global retailers face challenges from new emerging markets, empowered consumers, technology efficiencies, and the rise of e-commerce. Retail is a growing industry that offers various career paths such as buying, merchandising, marketing, operations, finance, and supply chain management.

Uploaded by

Anand Gupta
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
33 views11 pages

Introduction to Retail Concepts

The document provides an introduction to the field of retail. It defines retail as the last stage of moving goods and services to consumers. A retailer sells products and services directly to consumers for personal use. The key functions of a retailer are to provide an assortment of goods, break bulk, offer time and place utility, and provide services. Global retailers face challenges from new emerging markets, empowered consumers, technology efficiencies, and the rise of e-commerce. Retail is a growing industry that offers various career paths such as buying, merchandising, marketing, operations, finance, and supply chain management.

Uploaded by

Anand Gupta
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd

Introduction to Retail

Chapter 1

2/4/2014

Swapna Pradhan

Objectives
Defining retail The functions of a retailer The marketing retail equation The significance of retail as an industry The new role of the retailer The global retail scenario Key issues facing global retailers Retail as a career

2/4/2014

Swapna Pradhan

What is retail?
Retail derived from the French word retaillier, which means to break bulk. Retailing is the last stage in the movement of goods and services to the consumer. Retail therefore consists of all activities involved in the marketing of goods and services directly to the consumers for their personal, family or household use.

2/4/2014

Swapna Pradhan

Retailing It includes all the activities involved in selling goods or services to the final consumers for personal, non-business use. The business of selling goods to the public usually through shop/store. Retailer A retailer is a business that sells products and/or services to consumers for their personal or family use. A dealer or trader who sells goods in small quantities.

2/4/2014

Swapna Pradhan

Functions of a Retailer
Providing an assortment of goods and services Breaking bulk Time utility Place utility (Convenient location) Providing services (offer credit, display the product, salesperson in some cases) When product is sold Ownership utility is created
2/4/2014 Swapna Pradhan 5

The Marketing Retail Equation


Manufacturer Manufacturer Manufacturer

Wholesaler Retailer

Feedback

Retailer

Consumer

Consumer

Consumer

2/4/2014

Swapna Pradhan

The Rise of the Retailer


Proximity to the customer The Rise of consumerism Introduction of the Private Label Technology

2/4/2014

Swapna Pradhan

Key players in the world of retail


1. 2. Wal-Mart Stores, Inc. Carrefour Group US France

3.
4. 5 6. 7. 8. 9. 10.

The Kroger Co
Metro AG The Home Depot, Inc Albertson's, Inc ITM Enterprises SA Sears Kmart Corporation Target Corporation

US
Germany US US Europe US US US

2/4/2014

Swapna Pradhan

Share of retailing in Total Empl. In selected countries


Country India China Poland Share of retail in total employment

Brazil
U.S.A. Korea U.K

Malaysia

2/4/2014

Swapna Pradhan

Challenges facing Global Retailers


The emergence of new markets The empowered consumer Technology enabled efficiencies The rise of the e-age

2/4/2014

Swapna Pradhan

10

Retail as a career
Buying & Merchandising Marketing Store Operations Sales Finance Human Resources Technology & e-commerce Visual Merchandising Supply Chain Management & Logistics
Swapna Pradhan 11

2/4/2014

You might also like