IT HAPPENED IN INDIA
BY KISHORE BIYANI
BOOK PRESENTATION By
MAYURI DAS GUPTA
LAGANJEETA BISWAL
MD. A. S. SARFARAZ HAQUE
MOHIT JAIN
MUNAZZA NIZAMI
ABOUT AUTHOR:
Born in middle class trading family
Started his career by selling stone wash fabric
to small shops in Mumbai.
Rajah of retail – business times, 13th march,
2005
Ernst &Young entrepreneur
ABOUT THE BOOK:
Collection of ideas
More than 100 people were interviewed
Sections:
Family business and setting up of
pantaloons
Big Bazzar
Bollywood movie maker
Insights of retail business
OBJECTIVE:
Capture every rupee in the wallet of every
consumer in India irrespective of their places.
Fundamentals :
greed
altruism
fear
envy
THEORY:
3C THEORY:
CONFIDENCE AND CHANGE BRINGS
IN AN UNPRECEDENTED ERA OF
CONSUMPTION.
REWRITE RULES, RETAIN VALUES.
TYPES OF ENTREPRENEURS:
CREATORS
PRESERVORS
DESTROYERS
DEFYING THE ODDS…
Failures - Imperative for success:
Dhruv Synthetics (12 October, 1987)
First Startup Success:
Ø Manz Wear.
Ø Seed Capital – 7 lakhs
Ø Turnover – 32 lakhs
Ø Loss – 8 lakhs
The New, New Thing
Launch of Pantaloon in Calcutta:
Ø ‘What Calcutta thinks today, India thinks tomorrow.’
Ø Tagline “Where India Shops for Value”.
What he Believed:
Ø Making finance the starting point of a decision making process, Stops
businesses from taking many initiatives and ultimately slows down
growth.
Ø ‘To provide the ordinary people what only the rich can afford’.
Ø Understanding the needs and aspirations of the Indian customer.
Ø Fashion needs to flow from within our indigenous culture, customs and
colours.
Ø Focused on Scaling up the Business.
BIG BAZAAR
IDEA BEHIND BIG BAZAAR
INSPIRATION
PERCEPTION OF INDIAN CUSTOMERS
EMPHASIZES ON “BAZAAR”
TREATMENT TOWARDS CUSTOMERS
LESSONS LEARNT FROM KISHOREJI
BOLLYWOOD CALLING…
EMOTION
MARKETING AGENT
LOWEST PRICE PROPOSITION
ABOUT GOPI KUKDE
COMMUNICATION
MOVIES
Business @ Speed Of Thought
‘And, when you want something, all the universe
conspires in helping you to achieve it’
PAULO COELHO
Ø HR initiative- “Gurukool”
Ø “A bell has to ring”
Ø Acquired three stakes
Indus League Clothing
Galaxy entertainment
Planet sports
LAUN CH ED…
aLL
Fashion station
Gold bazaar
New subsidiary company- Home Solutions
Retail
Ezone
Depot
Chamosa
Core competencies- lies in understanding and
delivering to Indian consumers
Relationship and trust
Future Group created in 2006
The pantaloon way
Pantaloon Genes…
Ø We like being simple
Ø Speed is the essence of everything we do
Ø We like to learn while we execute
Ø We like thrift
Ø We believe that customers are always right
Ø We like to think in terms of the majority of people
Ø We take pride in our core value of Indian-ness
Ø We believe in ourselves
Ø We don’t like to blame others or external factors
Ø We like to think positively in every situation
Ø We like building and nurturing relationships
Ø We love to rewrite rules, even as we retain our values
Business of Life…
•Organisation formed by two brothers and two cousins
•Trusts formed to Collectively own shares
•Building relationships with other partners
•Collective Individualism-Best interests of the company
•Diverse Board for the company
Creator of Time Pass Theory
Customers with more bags and happy
smiles on their face (Actual success)
Definition of Failure-to stop trying one’s
best
Everyone has to fight a war
Principle of war- the right Choice, what to
fight and when to fight
Know strength and weakness
Avoid attachments- makes one weak
WHO SAYS ELEPHANT CANT
DANCE…
• Kishore Biyani is a creator and destroyer
• Garment manufacturer, retail chain and then
multiple retail businesses
Mr. Biyani likes the strategic role
Execution roles carried by team of profs.
Good leader should abdicate decision making
roles to the team.
This is cascaded to all level of his organisation
Will help leader to move to a higher level
Strengths- envision future, understand human
dynamics and act fast
With growth decision making has to be
scientific and accurate
TECHNOLOGY TREND:
Felt the need for technology- implemented
RFID in 2005
Helped to keep track of product
Rolled out SAP in 2006
Lookout for new technology – control,
efficiency and growth of business
FUTURE PROSPECTS:
• Target of Rs 30,000 crores turnover set
for 2011
• Requires servicing 3 crores customers
per week and over 30 crores bills every
year
• Advantages- low attrition level, attract
customer even during economic
downturn with the lesser priced products
• Risk diversified as other ventures in
asset management, insurance etc to
bring in profit
• Challenges- simplicity, soul and
THANK YOU…