PRESENTED BY:

ABHISHEK NAYAK GIRISH C V MOUNASHREE H D NAVEENA B C

PRADEEP H C
PUNYASHREE M SHILPA Y D VINYAK H C

Industry Profile
The telecom industry is one of the fastest growing industries in

India. India has nearly 200 million telephone lines and the third largest network in the world after China and USA. History of Indian Telecommunication started in 1851 when the first operational land lines were laid by the government near Calcutta. The Indian Telecommunications network with 203 million connections is the third largest in the world and the second largest among the emerging economies of Asia. Telecom sector accounts for 1 percent of Indias GDP. Likely to double in 2-3 years.

Company Profile
Bharat Sanchar Nigam Ltd. formed in October, 2000, is

Worlds 7th largest Telecommunications Company providing comprehensive range of telecom services in India. BSNL has installed Quality Telecom Network in the country and now focusing on improving it, expanding the network, introducing new telecom services with ICT applications in villages and wining customers confidence. Today, it has about 47.3 million line basic telephone capacity, 4 million WLL capacity, 49.76 Million GSM Capacity, more than 37382 fixed exchanges, 46565 BTS, 3895 Node B ( 3G BTS), 287 Satellite Stations, 480196 Rkm of OFC Cable, 63730 Rkm of Microwave Network connecting 602 Districts, 7330 cities/towns and 5.5 Lakhs villages.

Cont...
BSNL is the only service provider, making focused efforts and

planned initiatives to bridge the Rural-Urban Digital Divide ICT sector. BSNL has more than 2.5 million WLL subscribers and 2.5 million Internet Customers who access Internet through various modes viz. Dial-up, Leased Line, DIAS, Account Less Internet(CLI). BSNL has been adjudged as the NUMBER ONE ISP in the country. BSNL has set up a world class multi-gigabit, multi-protocol convergent IP infrastructure that provides convergent services like voice, data and video through the same Backbone and Broadband Access Network.

Interesting Facts

:-

There are 2 million BSNL mobile connections in rural India(a record,

no other connection is as famous as bsnl in rural areas). BSNL supplies phone lines to all other network such as Airtel, Vodafone etc. BSNL is the only network which offers broadband connections . More than 50% of the international calls coming to India,use Reliance network. Largest pan India coverage-over 11000 towns & 3 lakh villages. Indias No. 1 wireless service provider with more than 50million customers. An incredible speed of 2mbps is only offered by BSNL. The only Mobile service available through out thecountry including Jammu and Kashmir and North Eastern states like Arunachal Pradesh, Nagaland, Mizoram etc.

Aspiration and Vision

presence. Create a customer focused organisation with excellence in sales, marketing and customer care. Leverage technology to provide affordable and innovative products/services across customer segments Vision To be a high tech customer oriented unit of BSNL with emphasis on value addition enabling BSNL to become the largest telecom service provider in Asia. Be the leading telecom service provider in India with global presence. Create a customer focused organization with excellence in customer care, sales and marketing. Leverage technology to provide affordable and innovative telecom. Services/products across customer segments.

Mission & Quality Policy

Mission To provide world class State-of-art technology telecom services to its customers on demand at competitive prices. To Provide world class telecom infrastructure in its area of operation and to contribute to the growth of the country's economy. Quality Policy BSNL Telecom Factory Mumbai is committed to continually improve through excellence and customer satisfaction with employees participation.

Products / Services Profile:-

BSNL LANDLINE BSNL MOBILE POSTPAID PREPAID UNIFIED MESSAGING GPRS/WAP/MMS DEMOs TARIFF BSNL BROADBAND BSNL MANAGED NETWORK SERVICES BSNL MPLS-VPN ISDN

LEASED LINE INTELLIGENT NETWORK FREE PHONE SERVICE PREMIUM RATE SERVICE INDIA TELEPHONE CARD VIRTUAL PRIVATE NETWORK (VPN) VOICE VPN UNIVERSAL NUMBER UNIVERSAL PERSONAL NUMBER TELE VOTING VIDEO CONFERENCING

COMPETITORS INFORMATION:-

Meckensy 7S frame work

SKILLS:Skill

is the distinctive capabilities or competences of personal or of the organization as whole. In other words it is what the company does the best in way of selecting capable personas and well trained person. In BSNL all employees are skilled and well educated, in some area there is a need of training.

Cont......
STAFF:Staffing
is the process of acquiring human resources for the organization and assuming that they have the Potential to contribute to the achievement of the organizational good. In the Mckensys 7 s team work the term staff has a specific connotation. The term staff refers to way organizations introduce young recruits into the mainstream of their activities. basically means management behavior towards employees, customers, share holders, suppliers, and every other person dealing with the company. A particular style adopted by the company will have various implications over various people dealing with the organization and thus it will have an impact over the relationship between the organization and the other party

STRATEGIES:

Strategy is the choice of direction and action of the company adopt to achieve its objectives in various situations. It explains the objectives of the organization and how the company achieves them. The improvement in the performance is driven by a focus on cost reduction materials and operating expenses as well as by increasing in sales volume.

STYLE:Style

SHARED VALUES:What

fundamental values company/team was built on? Shared values means that the employees share the same guiding values are things that you would strive for even they were demonstrably not profitable. Values act as an organizations conscience, providing in times of crisis. Identifying corporate value is also the first essential step in defining the organizations role

are the that the

Profit and loss account

balance sheet

THREATS :Competition from private operators Keeping pace with fast technological changes Market maturity in basic telephone segment Manpower churning Multinational eyeing Indian telecom market Private operators demand for sharing last mile

WEAKNESSES:

Poor marketing strategy Limited number of value added services Poor franchisee network Legacy of poor service image Lack of strategic alliances Poor IT penetration within organization Poor knowledge Management

 OPPORTUNITIES:

Untapped broadband services Untouched international market Diversification of business to turn-key projects Leveraging the brand image to source funds Almost un-invaded VSAT market

STRENGTHS: Experienced telecom service provider Total telecom service provider Huge Resources (financial & technical pool) Huge customer base Most trusted telecom brand Transparency in billing

TOWS

Findings and Suggestions

public secter banks rather then going for ICICI bank Ltd, which is a private secter banks. It is worth to consider the changing trends, tastes and preferences of (transitional) consumers. More than 250000 employees working in BSNL
SUGGESTION To the each customer differently as per needs. Since the customer needs keep

on changing, the products and offerings have to be regularly changed too. The majority of the respondent customers have an opinion that BSNL is having good tangibles. BSNL staffs are should be provide prompt services, guideline and equal prominence have to be given to all customers.

Learning experience: First of all, we learnt to be co-operative with one another

among all of our team members. With the help of this project, we could know how to approach a corprate firm to get information. It was indeed a new experience to go out and seek information with the employer, employees, customers, suppliers etc. Along with this experience, eductionetc a bit of entertainment and enjoyment was also there owing to this project.

Conclusion:
The BSNL is one of the largest telecommunication

services providers in India, and offered variety of products and services to attract and satisfy new as well as old customers and BSNL is continuously giving exiting offers to the public to retain the existing and attract the new customers in India,even though telecom sector facing tuff computation, customer has good opinions about BSNL services. Presently more than 300000 lakh employees are working in BSNL and it also offered exiting plans to it own employees and giving preference to the students needs with low price data plans.

BIBLIOGRAPHY: [Link]
[Link] [Link]

Magazines and Books: TRAI magazine yearly magazine Yellow pages Telecom sector in India articles

THANK YOU